Dear purists and lovers of minimalisms, I am sorry, but you entered the world of maximalism. More is more here, I do it the rococo way and live elaborate, wearing my pink Han-style kimono and ornamented sunglasses. Embracing life with all facets, saying yes to all, greedy for more without holding back.

With my love for maximalism and decoration, I couldn’t disagree more with modernist architect Adolf Loos who wrote the book “Ornament and Crime” in 1910. The opponent of Art Nouveau was convinced that freedom from ornament is a sign of spiritual strength. I’d say it’s a lack of love for details and humour.

Minimalism has been the main trend in architecture and fashion for a long time now. When Mr Loos made his provocative statement, he lived in a world where everything was decorated to the hilt. Since then we moved into the opposite direction and cleared our lives from decoration. Until the moment of the realisation that there is too much austerity around us and the warmth of tenderly crafted ornaments is missing.

I think it’s time for a change, time to go back to the times when getting dressed was an art and architecture was something you looked at in awe! Nothing against modernism, don’t get me wrong, I plead for coexistence, not black and white, good or bad but a world where opposites enhance each other and make our lives rich.

If you go shopping for clothes, it’s easier to find 20 plain jumpers in all shades of blue than discovering one single dress with delicate details. That’s a thing that I love about the Chinese brand Mukzin who made my pink Han-style kimono: Their looks are far from minimalistic, but a whole kaleidoscope of colour, prints and sequins. I mixed the Asian vibes with rococo inspiration and searched the whole city to find the most ornamental building to go with the look.

Sidenote: Did you spot the cute little angel on my sunnies? Mr Loos would hate it, but he shall move over!

My Outfit
Kimono: Mukzin, Sunglasses: Pearls & Swine, Bag: Gucci, Shoes: Ego and Greed,
Rings: Swarovski, Bangle: Bally

Pictures: Marco Borromeo

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Let me describe what my favourite fashion brands do: Exciting things to please the eyes. Dresses I see in my Cinderella dreams and clothing that stirs deep desires of beauty and possession. I seem to be part of the target group of Gucci, Moschino, and Prada and an army of clever people working for them must have defined the perfect strategy to make me wanna have their designs like nothing else money can buy. Very often I imagine the money I earn not as money, but as a row of expensive luxury bags standing in a row.

There is always something on the rail at Moschino that excites me, no surprise. But not that often it happens that I discover an unknown brand and fall for it head over heels, check their page nearly every day and wanna dive into the beautiful world I just discovered. When I found Mukzin, it was just like this: Love at first sight (and no, I’m not paid for this post and didn’t get my dress for free).

This Chinese brand is a fresh and surprising union of Chinese history with a modern sense of edgy luxury. If Gucci wasn’t Italian, it would be called Mukzin, I am sure this brand will soon be known by more fashion people! While my second order already arrived, I show you my Hello Kitty dress from them here. I didn’t dare to order more than one piece since I was not sure if Chinese fitting would work on me, but now I know I’m a size small from Zurich to Hongkong and back.

Besides the obvious Kitty-cuteness of my dress, I think I can be proud: I was wearing Mukzin before their London popup and before Susie Bubble was wearing it. Doesn’t this make me a cool blogger cat?

Wait till you see my other Mukzin darlings…

If Gucci wasn’t Italian, it would be called Mukzin, I am sure this brand will soon be known by more fashion people!

My Outfit
Dress: Mukzin, Bag: Furla, Shoes: Asos, Earrings: Swarovski, Belt: Vintage,
Sunnies: Le Specs (old), Beret: H&M, Pins: Various  

Pictures: Marco Borromeo

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