Lovely Label: Joanna Pybus S/S13

This is the return of the eyeballs! After her breathtaking A/W 12 collection, London based designer Joanna Pybus had to fulfill high expectations with her next collection. She did more than to succeed and designed a spring/summer 2013 collection, just as quirky and fabulous as one might have wished for. Flattering skirts and cheeky shorts are at their best in Joanna’s stripes and eye prints. The beautiful pastel colours make the collection as sweet as candy and as explosive as a firework on a warm summer evening.

Joanna Pybus’ fashion has a strong graphic approach and the patterns of her fabric are very distinctive. All her clothes are striking, yet easy to wear. The sixties are obviously a strong influence in Joanna Pybus’ work and walk hand in hand with a generous touch of pop art. The simple, 60s inspired shapes are the perfect canvas to show off the bold prints. No piece of Joanna Pybus comes without a lot of humour: The eyes seem to twinkle and tell you that life is far more fun if you don’t take everything too serious.

I think Twiggy and Andy Warhol would have loved this fashion, so do I.
Visit Joanna Pybus’ homepage and shop the collection on Etsy.

All pictures used with the permission of Joanna Pybus. Photographer: Anya Holdstock, Model: Katharina @ M+P, Hair: Kevin Luchmun, Hair Assistant: Dexter Johnson, Make Up: Helen Rose Drake, Stylist Assistant: Aimee Ward