The Girl in the Red Dress

Fashion designer Bill Blass said “Whenever in doubt, wear red.”, can he be right?

Did you ever notice that in movies there is often a woman in a red dress that plays a small, but not insignificant role? She is usually the sensual, beautiful vamp, that makes heads turn when she enters the room.

Just think of the scene in “The Matrix” when they enter the agent training program and there is this woman in red in the crowd, catching the eyes of the subject and smiling flirtatiously. Or Jessica Rabbit from Who Framed Roger Rabbit in her sparkling sequin dress, the probably most well-known animated sex symbol ever.

There is absolutely no way Jessica Rabbit could appear in a blue dress and still be the same! So what is it about a red dress that no green or yellow can do? Fashion designer Bill Blass said “Whenever in doubt, wear red.”, can he be right?

I read there is a phenomenon called the “Red dress effect” which says that people wearing red clothing are perceived as more desirable and attractive. I wanted to know more and put on a red dress myself, and what I experienced was surprising indeed: My outfit seemed to be an attention catcher, people noticed my dress by far more than most other looks and in a positive way.

To not be too blatant, I toned my outfit down with a turtleneck and an oversized coat. One doesn’t want to lose her reputation as a man repeller But I think the red dress might have won and the colour of fire, love, and passion does its magic. Yes, we do need more red dresses in our wardrobe!

My Outfit
Skirt: Devoi, Jumper: Asos, Coat: Vivetta, Kneesocks: Becksöndergaard,
Shoes: Ego, Bag: Mama Tierra, Sunglasses: Asos, Hat: Lack of Color, Belt: Vintage,
Flamingo Ring: Animazul, Rose Quartz Ring: Tenebris

Pictures: Marco Borromeo. This post contains sponsored products.