Minuki is taking over with a friendly, fluffy invasion. The little blue creatures with its big eyes, heart-shaped noses and arms wide open are always ready for a cuddle.
Minuki was dreamed by the mind of Taina, a Swiss-Finnish street-art artist whose mission is to make the world a more colourful place. This is something Taina and I have in common: We try to fill the world with more colour and cuteness found in our imagination. I knew Taina’s art on walls of the city before I finally met the girl behind it and long before we joined forces. If you remember the cover picture of 1999’s movie “American Beauty”, then you can imagine how our talk went: “You know, just like that, just a bath in Minukis instead of rose petals.” Roses have thorns, Minukis not, so its quite an upgrade.
And what was just a faint idea became real: On a foggy Saturday in Saint Gall, a bus full of Minukis arrived at the studio of photographer Daniela Bologna, maybe the happiest blue ocean ever. I just couldn’t wait for a second longer to jump into this pool full of cuteness as soon as the set was ready.
Minuki is proof that monsters don’t have to be frightening and nasty. They may look different to humans. They might have a big belly, but they don’t mean any harm but just want to cuddle. Like me, like you, like all of us (even the strange humans who would never agree). So if you are already frightened about all those Valentine’s Day ads, just like I: Maybe a Minuki can be your date this year? He is no drama, no fights and doesn’t cheat on you, blue love is powerful and true.
Minuki is designed by Taina and can be bought at Unuh
Pictures: Daniela Bologna
Produced with the help of Greta Schoop (who is on one picture as a model too)
