Author

Sara Streule

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Smiled chaste contrary made kissed or thus impalpable groggy behind some jeez cursed less so animated mammoth and dear dear more.

More off this less hello salamander lied porpoise much over tightly circa horse taped so innocuously outside crud mightily rigorous negative one inside gorilla and drew humbly shot tortoise inside opaquely. Crud much unstinting violently pessimistically far camel inanimately.

Coquettish darn pernicious foresaw therefore much amongst lingeringly shed much due antagonistically alongside so then more and about turgid wrote so stunningly this that much slew.

More off this less hello salamander lied porpoise much over tightly circa horse taped so innocuously outside crud mightily rigorous negative one inside gorilla and drew humbly shot tortoise inside opaquely. Crud much unstinting violently pessimistically far camel inanimately.

Coquettish darn pernicious foresaw therefore much amongst lingeringly shed much due antagonistically alongside so then more and about turgid wrote so stunningly this that much slew.

More off this less hello salamander lied porpoise much over tightly circa horse taped so innocuously outside crud mightily rigorous negative one inside gorilla and drew humbly shot tortoise inside opaquely. Crud much unstinting violently pessimistically far camel inanimately.

Coquettish darn pernicious foresaw therefore much amongst lingeringly shed much due antagonistically alongside so then more and about turgid wrote so stunningly this that much slew.

mermaids in fashion, shells, cute mermaid shopping
Mer Cat Blouse  –  Sequin Denim Trousers
Shell Clutch  –  Shell Necklace  –  Mermaid Sunglasses
Mermaid Bomber Jacket  –  Shell Phone Case   –  Mermaid Swimsuit

The mermaids must have left their homes hidden deep under the sea and now they are all over the shops. Wherever you look, you will find them, all of them waiting to be a girls treasure.

Mermaids inspire dreams of mystical adventures, they are creatures of divine beauty and enchant sailors and kawaii girls likewise. I suspect the mermaid hype will continue until at least next year because Hans Christian Andersen‘s classic book will appear on the big screen as a live-action movie then (Let‘s hope this one is going to be good one, although Sofia Coppola dropped out as a director).

I already ordered four things featured in this post; this makes it probably the inspiration post with the most Sara-hits ever. If you are curious, feel free to guess what‘s on the way travelling over the wide, wide sea right into my wardrobe 😉

I am only waiting till my parcels arrive and then I‘ll be ready to play Ariel and her fair sisters, cause darling it‘s better down where it‘s wetter under the sea!

Do you want to join? Then dive in and tell me which piece is your favourite!

japan candy box, march box, kawaii subscription
Japan Candy Box, subscription box, candy box
Japan Candy Box, giveaway, kawaii
Japan Candy Box, giveaway, subscription box
Japan Candy Box, giveaway, win

Sometimes it’s time to treat yourself and what I like best are Asian sweets with their cute and colourful packaging. It’s already the third time I spoiled myself with a Japan Candy Box and certainly not the last one cause this box brings instant happiness into the daily life. Just continue to read and find out how to get treated with your very own surprise box too.

For those who live on the other side of the moon and haven’t heard of this darling subscription box yet: Japan Candy Box delivers the cutest Japanese sweets and snacks right to your doorstep, no matter where you live. Every month you can look forward to eight to ten surprises. You can subscribe just for a month or choose among different plans up to a year. It’s as well a perfect gift for your kawaii friends, trust me.

Whenever you get a box it’s a little experience: You have no idea what you will find in the beautifully wrapped box. If you don’t have a clue about Japanese letters just as me, very often the kawaii illustrations are the only hint of what snack you have in your hand and the only way to find out is to be bold and put it into your mouth. Most often, the surprise is a new and exciting taste, if not then just move on to the next, cause you have a whole box of things to try 😉

Are you up to try for yourself? All you need to do to win your box is to follow the instructions below. The giveaway is open worldwide, and the winner will receive one Japan Candy Box.

Thanks to Japan Candy Box for the box and for sponsoring this giveaway.





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pastel look, flamingo outfit, pompom headpiece
Madame Flamingo, ice cream heels, quirky shoes
pompom headband, head case headwear, pink hair
flamingo look, pastel outfit, pink haired blogger
pastel outfit, kawaii look, pompom headband
pompom headband, head case headwear, pink hair, kawaii blogger
Madame Flamingo, ice cream shoes, ice cream heels
flamingo bag, dreamy look, pastel outfit
Skinny Dip London, flamingo bag, novelty purse
pastel look, street style, kawaii outfit

What is the ultimate look? If you even succeed in finding a surrounding that perfectly matches all your rainbow pastels! What I love about styling is when things finally come together, and there is that tingling in the air telling you it’s going to be a perfect match. Every piece you style into a look is just a piece of fabric, but if you mix them with joy and enthusiasm, you can create a beautiful composition. Styling is like music to me: Every tone needs to be right for a perfect melody. The air seems to hum if you achieve this.

Sometimes I play with a particular style for days in my thoughts till I believe that everything is the way it was meant to be. I imagine how an outfit would change if I choose just a different accessory or try an entirely different colour palette, always with the goal to find a balance between harmony and tension. This is the difference for me between being dressed in a merely functional way to avoid being naked and styling.

Making outfits can almost be like inventing characters for a fictional story: I can be the dreamy pastel princess, the elegant vamp, the funky retro girl or the sporty chic. You will judge me by what you see, but because I change day after day, your judgement might be heavily influenced by the day you meet me. The outfit can be the killer or the hero of the story.

Fashion, I love you so so much, you are my favourite playground. I hope you can feel the excitement I put into this look as well lovelies!

My Outfit:

Jacket: Mlle Sara, Dress: H&M (old), Bag: Skinny Dip (similar here)
Headband: Headcase Headwear, Shoes: Madame Flamingo, Rings: Serena Kuhl,
Makeup: Mac Cosmetics @ Jelmoli
pink hair, hair care, joico
olaplex, hair care, care for bleached hair

A lot of you guys ask me for advice on dying your hair pink and what products I use. Therefore, I hope you enjoy this guide filled with the wisdom taught by living the dream of a pink-haired girl for three years.

The decision: Say yes to the pink way of life

If you play with the thought of dying your hair pink, let me tell you: It’s not a decision lightly taken. It will mean that you have to invest a lot of money and even more time into your mane to make this rosy dream come (and stay) true. Besides, be aware this colour is a statement and it will influence how people judge you and maybe even the kind of jobs you will get. Pink is certainly not for everybody. Once gone pink, there is no fast way back.

The bleaching: Don’t do this at home

For a lovely shade of pink, there is no way around bleaching your hair. The darker your natural colour is, the more it will take. I strongly recommend having your hair bleached by a hairdresser. Bleach can be dangerous if not applied the right way, so please don’t do this at home.

My hairdresser uses Olaplex while bleaching and I couldn’t be happier. Olaplex reconnects the broken bonds in your hair and helps to prevent breakage. Although you hear about miracles in hair care every week, this one is really a game changer and I can’t imagine living without it! My hair used to break and I used to lose quite some hair before I discovered Olaplex. It brought my mane back to a far healthier state. Olaplex is a three-step treatment: Step one goes into the bleach, step two is applied right afterwards. The third and final step is a take-home treatment you can use once a week as a deep conditioning mask.

Since hair grows fast (about one centimetre a month) you will need to fresh up your roots about every four to six weeks. Better select a lovely hair stylist, cause you will see each other a lot of from now on 😉

The most exciting part: Turning into a walking candy floss

No comes the fun part: After bleaching it your hair is white as a fairy and this means it’s time to add your favourite colour called pink. Unlike with more natural hair colours, there is no permanent pink dye. Your colour, especially if it’s a pastel shade of pink will wash out very fast. I tried many different labels of hair dye, but the effect is mostly the same.

I like best to mix my shade of pink with Joica Vero-K Pak ruby red, a hint of purple and conditioner. Don’t worry too much about the right mixture of dye and conditioner: If the result turns out too bright, it’s not going to stay for a long time.

bleach london, pink hair, pastel hair
baptiste, dry shampoo, pink hair

The Washing: Your hair will suffer from Aquaphobia from now on

You love it if your hair smells like fresh roses? Then I have very bad news for you: From now on your hair will hate to be washed and with every touch of water your perfect shade of pink will fade. I used to wash my hair every day and it felt like straw. At the moment, I am down to every second day and it helps to increase the quality of my hair. I believe that using a good shampoo and never go without a generous amount of conditioner is crucial; my favourites are the Joico K-Pak shampoo and conditioner.

If you feel that your shade of pink needs a slight touch up, you can use a coloured shampoo like the Rosé shampoo from Bleach London to add a hint of colour. Since my hair doesn’t feel very soft after using it, I can’t recommend it as a daily shampoo. The Bleach London hair crayons are a handy trick to freshen up the roots and cover wisps lacking pink. If you don’t have a crayon ready, you can use a pink blush as a makeshift.

Dry shampoo is going to be your best friend:: It will help you to survive days without washing your hair, make it smell lovely and as an incredible bonus add texture. I am a big fan of the products of Baptiste, they have the cutest designs and come in a lot of different scents. Even better news: They are quite inexpensive, yay!

hair oil, hair care, john frieda

The other good friends: Hair Care



No wonder hair oil can’t make come true
Hair oil is another miraculous weapon in hair care and my favourite product. It’s what poor bleached hair dreams of to keep it soft, makes it shine, helps against frizz and smells so so delicious. My favourites are the John Frida Frizz Ease hair oil and the Redken diamond-oil and I use both of them alternatively.

Avoid the sun like a pink vampire or use SPF
Not just washing makes your pink fade but as well the sun. Therefore, I recommend to either avoid it or use SPF on your hair. My tip is Aveda Sun Care Protective Hair Veil.

Pink saints avoid heat
But we can’t all be saints, and I am a serious sinner… If you can’t avoid to blow dry or straighten your hair, use a heat protectant – like the Joico Ironclad – and a good quality flat iron. Sorry for mentioning Joico again (no, this post is not sponsored by them) but I am very fond of the Joico styler. It repairs and protects your hair because it works with a keratin fuel that is poured into your hair while using it.

The cutting: You just need to let go


Your hair might have more split-ends now and needs this to look healthy and tidy. I have my hair cut whenever I have the roots bleached; this means every four to six weeks.

The cleaning: Your bathroom doesn’t have to copy your look


One point many guides on pink hair don’t mention: You’ll have to put more effort into cleaning if you don’t want your bathroom tiles to look just like your head. I strictly get rid of all rests of dye right after washing it out, and my tiles are as white as a smile from a toothpaste advertising. But I’ve seen else at friends homes…

The happy end: Having pink powers


I’ve been dying my hair pink for the first time in 2013 and I never regretted it. I love having a candy floss mane and believe it shaped the person I am. When people call me “the pink girl” I broadly smile and I developed a thick skin to overhear comments such as “Barbie” or “Lady Gaga” coming from strangers on the street. If you say yes to pink like me, I’ll be euphoric to welcome you in the crowd of unicorns and be delighted the world got a little bit more pink.
Fiona K. Designs, pinup girls, silk scarf
Fiona K. Designs, pinup girls, silk scarfes
pinup girls, fiona k. designs, handmade silk scarf
Fiona K. Design, silk scarf, yellow submarine
silk scarf, Alice in wonderland, illustration
fiona K. designs, silk scarf, handmade
fiona k designs, silk scarf, inspired by music
silk scarf, alice in wonderland, rockabilly

Let me tell you about the fabulous silk scarves of Fiona K. These scarves are the place where Alice in Wonderland has a crazy party with cats and diamonds, dwarves from the dark side of the moon listen to the guitar sounds of stunning pinup girls, and the yellow submarine makes its way through a land of ice cream and soap bubbles.

While Fiona is a girl of many talents – she is an industrial designer as well and owns a record store – “Amour Fou” is her first silk scarf collection. The young Swiss designer found her inspiration in the music of the 50s to the 70s. This is a perfect match, especially since her art studio is located in her record store in Zurich. The music from songs like “Diamonds Are a Girl’s Best Friend”, “Sweets For My Sweets” or “Shine on You Crazy Diamond” flows directly from the records into her creative work. Fiona says that she made a collection for daydreamers and unconventional thinkers with a love for nostalgia.

All prints by Fiona K. are hand-painted, then scanned and arranged to astonishing ornaments. The scarves are digitally printed on high-quality silk in Como (Italy) and hand rolled.

Shop Fiona’s silk scarves here:

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celia b, colourful look, tropical prints
Celia B, blogger look, Asian Fashion
Mulberry, Lily,  metallic handbag
Celia B, Vow London, quirky blogger look
Celia B, Madame Flamingo, pink haired blogger
Celia B, quirky streetstyle, face jumper
Madame Flamingo, platform shoes, rainbow shoes
Peals & Swine, pink glitter sunglasses, leaf fascinator
streetstyle, quirky blogger, celia b
Mulberry handbag, metallic lily bag, celia b skirt
Celia B, alternative streetstyle, blogger style

Girls compare themselves with other girls. While we all know life is no competition and it’s more fun to be happy for each others fortune we still can’t resist. Of course, I’m no exception and catch myself comparing what I do with other bloggers. Apart from the question if they are more beautiful or more creative than me, one thing I often stumbled upon is the issue of facial expressions.

Like the models on the catwalks, many bloggers rarely show a smile on their flawless faces. The blank expression is just so chic in fashion (I loved this article about the question why models don’t smile).

I sometimes try to look badass fashionable as well (for example on the second picture coming with this look), but I never succeed in stopping my mouth corners from going upwards for more than a few seconds. I just love to smile, and I believe it makes the world a little bit warmer.

Models don’t choose what they wear; sometimes they might even think it’s ridiculous what the crazy minds of the designers produced. But it’ s part of their job to present whatever piece they have in the best light possible and fulfil the vision of designers, photographers and editors when doing pictures. Unlike them, when I wear what I love on my pictures and only follow my very own fashion dreams.

Therefore, I just have to grin from ear to ear most of the time: I love what I do and that I can share it with you. I am a very happy girl wearing all those amazing pieces and it’s my privilege to express my luck in a big broad smile. So you see there is no way to stop smiling at all: Who needs coolness? I say smiling is en vogue in Sara’s wonderland!


My Outfit:

Jumper & Skirt: Celia B, Shoes: Madame Flamingo,
Fascinator: Pearls & Swine, Bag: Mulberry, Pompom Charm: The Laden Showroom,
Sunglasses: Vow London, Tights: H&M
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