Cute and kawaii things in bright, pastel colours have a unique way of bringing comfort, reminding us of childhood dreams and an innocent world filled with joy. Playful designs capture a sense of pure happiness and simplicity. They transport us to a time when life was carefree, and the biggest worry was deciding what game to play next.

Bright colours such as soft pinks, mint greens, and light blues evoke nostalgia, making us think of childhood memories and the excitement of discovering new adventures. These shades bring warmth and lightness, creating a calm, comforting atmosphere in our busy adult lives. They also serve as little reminders to find joy in the everyday.

In a world that can often feel overwhelming, cute things and kawaii culture offer a much-needed escape. Cute characters and joyful smiley faces like Taina’s cats are like little beacons of positivity, communicating warmth and kindness without words. These adorable expressions lift our spirits, providing a much-needed break from the stress of our day and rejuvenating us for the challenges ahead.

Ultimately, the comfort of cute and kawaii things lies in their ability to connect us to a simpler time. They remind us of the beauty in small moments and offer a retreat from the world’s complexities. In their bright colours and cheerful designs, we find a comforting return to a world filled with smiles, fun, and endless possibilities.

Pictures: Vicky Hroncok
Art Installation: Taina
Dress: CeliaB x Zandra Rhodes
Gloves: Anastasia Bull
Shoes: Kat Maconie

Living on the wild side means embracing everything you are, owning your story without guilt or shame, not being afraid of contradictions, and being proud of your sides that might have taken years to make peace with. It’s about acknowledging all facets of yourself and showing them to the world unapologetically.

This journey of self-acceptance allows you to navigate life with confidence, authenticity, and a deep sense of freedom. You learn to celebrate your uniqueness and find strength in your vulnerabilities, understanding that each aspect of your personality contributes to the beautiful complexity that makes you who you are.

So this is why, recently, a few shootings took me to things I was hiding for a long time: Yes, the fashion girl is also a country girl. No, wearing Moschino couture and climbing on a tractor are not things the same person can’t do. In the past, I often felt that people only wanted to see one of my facets, and there was a time when I was not confident enough to be all I am. But those times are over. It’s about breaking free from the boxes society tries to put you in and living as your true, multifaceted self.

It feels great to be the full me, and the new doors I opened have also enriched my creativity. So I wear my Moschino and climb around on tractors. What’s next? You will see!

Every day brings new opportunities to express different parts of myself, whether that means mixing high fashion with rural life or finding joy in unexpected places. Embracing all aspects of my identity has been a liberating experience, and I am excited to continue this journey of self-discovery and expression. The world is full of possibilities, and I am ready to explore them all, one adventure at a time.

Pictures: Paco Grafie
Clothing: Vintage Ungaro & Moschino
Hat: vintage folk costume hat
Shoes: Camper, Sunglasses: Lio

What do the mountains and I have in common? The mountains, with their pointed stones and peaks, are a symbol of strength and beauty. I, too, have an edgy character, a reflection of the rugged beauty of the Swiss Alps. Many people say the Swiss Alps are the most beautiful at dawn, and I look the best when my hair is the brightest pink, a vibrant colour that mirrors the stunning hues of the sunrise over the mountains.

What came to earth at the foot of the mountain either fits in or becomes exceedingly eccentric. This outfit is a combination of many edgy mountain stories: First of all, it is the first time ever I shot pictures in my hometown, Appenzell. The experience was both nostalgic and exhilarating, as I revisited familiar places and discovered new ones. Second, the dress from Mara Danz, a sister from another mountain, just felt right. The screen print has been made in Mitloedi, the pattern is no classical folk print but pure edginess with a hint of mountain legends.

Also, a stroke of luck entered the scene: In a Zurich vintage store, I stumbled upon a belt that seemed oddly familiar, like the typical belts from Appenzell, but like the work of Roger Doerig’s studio. I couldn’t resist and knew it was destined to be part of this look and my life. A few days after the shoot, I took it to Roger Doerig, and he confirmed that it was indeed crafted by his grandfather, featuring a unique design with varying sizes of suns and a distinctive golden buckle. This personal connection to the outfit makes it even more special.

My aim with this look was to craft a new kind of costume, inspired by the deep-rooted significance of the folk costume in Appenzell’s culture. The folk costume, with its intricate embroidery and traditional patterns, is a symbol of our heritage and a testament to our shared understanding as mountain girls. Mara’s clothing, with its perfect balance of modernity and tradition, embodies this vision. It’s a fusion of our individual styles and cultural heritage, a celebration of our unique identity as mountain girls.

Photographer: Fabiana Nunes

Dress: Mara Danz
Sunglasses: From the Jacqueline Loekito Fashion Show,
Shoes: London Underground
Belt: Vintage Roger Doerig from Appenzell
Gloves: vintage

And sometimes dreams come true: On the 7th Mai 2024 it happened, Maya Seyferth In Love with… went live.

I feel extremely honoured to be the muse of the collection of my beloved Maya Seyferth and could not love the collection more. Maya and I are united by the desire to fill the world with colour and beauty.

With this collection we danced a wild dance between dreams from the past and the future, princess dreams with flamingo feathers and sparkling skies filled with retro disco vibes. For me the collection is as well a symbol to remind woman out there of their boldness and playfulness, of encouraging them to love and be themselves and to encourage them to make their own fairy story.

Designer @mayaseyferth

MUSE and Model @saraisinlovewith

Photographers and Video team @wongwannawat @nicksoland @elishawitschard @halimifreedom @dominicwenger.ch @ngan.nguyen.photo @nordfriisk

Make-up @maccosmeticsswitzerland @dominik.mac_@Claudia.jakob

PR Agency @contcept

Hair @gmg.artist @alexy.makeupartist @pamlucarinihmua @shivaanii.arora5 @linda.belkahla @jessicakrenn

Styling @janakampstra @lorenalareo
Team @celinesophi.e @teo_gasitashvili

SPONSORS
@maccosmeticsswitzerland, @babyliss @babylisspro_switzerland, @kure_bazaar_switzerland, @batiste_schweiz, @weidmannwein, @miladopiz_official, @avedaswitzerland, @beauty2go.ch, @schwarzkopfpro.ch

Music Fashion Show @alessiaartist
HairAccessoires @lizabagrationi_miscellaneous
Jewelry @sankedou
Modelagency @scoutmodel1 @visagemodelszurich
Silk Flower Print @Taatgiorgadze
Location: @genesis_worldwide

Soap bubbles, with their iridescent sheen and delicate form, are a sight to behold. Their beauty lies in their fragility and ephemerality, as they shimmer in all the colours of the rainbow, a fleeting moment of joy that will be gone no matter how gently you try to touch them.

A soap bubble is a metaphor for happiness: Often, pure and utter happiness is fleeting, lasting just a moment before other emotions take over. The best things in life, like soap bubbles, form, shimmer, and then vanish, reminding us to appreciate the transient nature of life’s joys.

Each soap bubble is unique, like every happy moment and every individual journey. The bubbles connect and interact with each other just like people. They influence each other and change shapes when they collide. Sometimes, they kiss, and sometimes, they even make love.

Soap bubble, I like you; let’s play together and wonder!

Pictures: Paco Grafie
Pink Top: Gucci, Lilac Shirt: Vintage
Skirt: Ana Ljubinkovic
Underwear: Empress Mimi

Growing up in a village was not easy for a girl like me. But I can’t and don’t want to say if it was my doing or the village’s doing. Maybe growing up is not easy at all, and certainly not for artistic people.

Of course, there was a time when I blamed the village, Appenzell. Of course, there was a time when the girl who got beaten at school, mobbed and laughed about just wanted to leave the place of discomfort behind. I wanted to be a modern city girl, so I transformed into a version without a trace of countryside roots.

When I left Appenzell, I went far away. The same country was not enough, so I went to London, where I found more of myself than anywhere else. As the years passed, I learned to reconcile my story’s contradictions. This process also brought peace about my past; my feet touched Appenzell’s ground again.

I saw the place from a visitor’s point of view now: a village like one from a Disney story with cute, colourful houses, impressive craftsmanship that even visitors can easily experience, and the biggest surprise: amiable people who were interested in the weird pink girl and her wild world. I felt at peace and fell in love with this place. A forgotten corner of my heart was filled with light.

So I walked through the streets with my head high, did this Cruella-inspired photoshoot with dogs lent by two lovely ladies and thought: Damn, if the girl in me would see me, she would like to be exactly who I am now. Thank you, Appenzell; I will be back!

Photographer: Fabiana Nunes
Dogs: Kindly lent to me by two lovely ladies

Coat: CeliaB, Dress: Gianni
Bag: Fiorucci, Hat: Vintage, Necklace: Moschino (old)
Shoes: Dr. Martens