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Sara is in Love with… blogger influencer Switzerland
Sara is in Love with… blogger influencer Switzerland
Sara is in Love with… blogger influencer Switzerland
Sara is in Love with… blogger influencer Switzerland

Fashion designer Bill Blass said “Whenever in doubt, wear red.”, can he be right?

Sara is in Love with… blogger influencer Switzerland

Did you ever notice that in movies there is often a woman in a red dress that plays a small, but not insignificant role? She is usually the sensual, beautiful vamp, that makes heads turn when she enters the room.

Just think of the scene in “The Matrix” when they enter the agent training program and there is this woman in red in the crowd, catching the eyes of the subject and smiling flirtatiously. Or Jessica Rabbit from Who Framed Roger Rabbit in her sparkling sequin dress, the probably most well-known animated sex symbol ever.

There is absolutely no way Jessica Rabbit could appear in a blue dress and still be the same! So what is it about a red dress that no green or yellow can do? Fashion designer Bill Blass said “Whenever in doubt, wear red.”, can he be right?

I read there is a phenomenon called the “Red dress effect” which says that people wearing red clothing are perceived as more desirable and attractive. I wanted to know more and put on a red dress myself, and what I experienced was surprising indeed: My outfit seemed to be an attention catcher, people noticed my dress by far more than most other looks and in a positive way.

To not be too blatant, I toned my outfit down with a turtleneck and an oversized coat. One doesn’t want to lose her reputation as a man repeller 😉 But I think the red dress might have won and the colour of fire, love, and passion does its magic. Yes, we do need more red dresses in our wardrobe!

Sara is in Love with… blogger influencer Switzerland
Sara is in Love with… blogger influencer Switzerland
Sara is in Love with… blogger influencer Switzerland
Sara is in Love with… blogger influencer Switzerland
Sara is in Love with… blogger influencer Switzerland
Sara is in Love with… blogger influencer Switzerland
Sara is in Love with… blogger influencer Switzerland

My Outfit
Skirt: Devoi, Jumper: Asos, Coat: Vivetta, Kneesocks: Becksöndergaard,
Shoes: Ego, Bag: Mama Tierra, Sunglasses: Asos, Hat: Lack of Color, Belt: Vintage,
Flamingo Ring: Animazul, Rose Quartz Ring: Tenebris

Pictures: Marco Borromeo. This post contains sponsored products.

Wow, Switzerland you amazed me again! Last weekend, I attended the Doing Fashion Graduate Show in Basel by the Institut of Fashion Design/FHNW Academy of Art and Design and it was bolder, wilder and better than anything I expected! 21 graduating students (aka players) presented their powerful creativity in the parking lot of the Grand Casino Basel and they took the risk of not being afraid to leave the paths of commercial demands.

The whole show, I was sitting on my chair with a big wide grin when collection after collection passed the catwalk to drumming beats and not a single one was about simplicity. Yes, the topics of the moment such as playing with genders and sustainability were present too, but not in a dull or oversaturated way. This is what I wanted to see for a long time in Switzerland. Players, you used your cards very well!

Let me share my favourite moments with you:

Doing Fashion Graduate Show, Janine Reitmann, Switzerland Basel

Janine Reitmann
What you have killed you must also love

One of the most iconic moments of the show was when the model wearing this look stepped on the catwalk. It was like an unknown painting by surrealist painter Magritte has come alive and started to breathe. Most models had their faces hidden behind fabrics and there was a melancholic beauty in the air. Were they beautiful corpses or artworks coming alive? Either way it was absolutely magical, theatrical and a moment of fashion that will linger on my mind for a long time!

Doing Fashion Graduate Show, Victoria Waltisperg, Switzerland Basel

Victoria Waltisperg 
You say Witch like it`s a bad thing

A very strong collection about sisterhood, feminity, and sensuality. The models looked like mystical goddesses, wearing Victoria’s creations and the symbol of the all-seeing and the closed eye was omnipresent. Witches see the outer and the inner world and this is the fashion for strong, confident women. “Poor are those who cannot see,” it said on a veil and I’d say who doesn’t see the beauty of this collection is poor indeed.

Jana Colic 
It will be once upon a time

My fav look of the whole evening was part of the pastel-coloured collection of Jana, who created her own world driven by nostalgia and gratitude for the two worlds – Western and the Serbian – where she is at home. I fell in love with the dichotomy between voluminous shapes transforming bodies and the cheekiness of revealing skin. And of course this wonderful cloud print. Can I wear them, please?

Lida Nobakht 
More is More

What better thing could happen than when your life motto is turned into a collection? Lida wanted to create sovereignty by adding more fabrics to her looks and came up with a colourful and playful collection. She was inspired by Iranian artist Monir and her mirror artworks as well as the love for Iran, where Lida’s roots lie. A bright collection with artful accessories that unites heritage and modernity. I’m sure Lida’s idol Monir would love it too!

Doing Fashion Graduate Show, Eva-Maria Schmid, Switzerland Basel

Eva-Maria Schmid
Revue

A collection dedicated to a new club called Revue, where the bouncers wear colourful clothing and all guests are dressed in the vibrant creations of Eva-Maria. For sure all eyes would be on the girl dancing to rave music while wearing this amazing voluminous dress with the wild print mix. She would be the star of the club. This is how a modern, techno-crazy Marie Antoinette would look!

Last but not least: 
I love my fashion gang

If life would be a never-ending fashion show I’d be the happiest girl on earth! When the hammering music fills the halls and the models walk in I’m excited. But not just because of the inspiring looks that are far from what you see on the street, but as well since wherever there is a fashion show, my gang is not far away. Thank you Jacqueline Loekito, Gerold Brenner and Cherry Greta for being my quirky crowd!

Pictures: Elisabeth Pantaleo / NOWFASHION

Sara is in Love with… blogger pink hair Tukadu jewellery, Asian fan

Let’s just close our eyes and dream of places far, so far away
In a bamboo garden, we mingle with the pretty Chinese girls 
Look how their delicate fans move through the damp summer air
And their silken kimonos move with the slightest hint of wind  

Let’s just close our eyes and far away is suddenly right here
We have all the exotic wonders of the world at our feet
Fans are dangling on my ears while my chopsticks clap
The pink kimono is revealing the secrets of our Chinese dream

Sara is in Love with… blogger pink hair Tukadu jewellery, Asian fan

My Outfit
Earrings: Tukadu, Sunnies: Vintage, Dress: Mukzin

Pictures: Marco Borromeo

Sara is in Love with… V-Day blogger end violence against women
Sara is in Love with… V-Day blogger end violence against women
Sara is in Love with… V-Day blogger end violence against women

Let’s not celebrate the 14th of February as a commercial event and get told by shops to buy flowers, perfume, and sweets as proof of our love! Let’s celebrate love all the time and make a difference this 14th with V-Day, the global activist movement to end violence against all women and girls – transgender and cisgender and those with fluid identities!

Tell the world we don’t accept harassment, oppression, rape, battery, incest, female genital mutilation, and sex slavery. We are women, we unite and we shall support each other!

According to the United Nations, one of every three women does personally experience physical or sexual violence during her life. 1998, author and playwright Eve Ensler started the V-Day movement after experiencing sexual trauma and the desire to reclaim her own body. The V stands for Victory, Valentine, and Vagina according to her. She created a play called the “Vagina Monologues” and took a step further into action to start a movement as a call for women’s rights.

Since its start, the V-Day movement has raised more than $80 million for their anti-violence programs and safe houses in The Congo, Haiti, Kenya, Egypt, and Iraq. V-Day organizes thousands of events in over 140 countries.

The vision of V-Day is a world where women live safely and free. The organization is fighting for it with art, by spreading lasting social and cultural change, by giving local women who know their community a voice and leadership and by looking at the intersection of race, class, and gender to understand violence against women.

Find out more about the movement here: vday.org
Join the first V-Day event in Zurich: vdayzurich.ch

Sara is in Love with… V-Day blogger end violence against women
Sara is in Love with… V-Day blogger end violence against women
Find out more about the movement here: vday.org Join the first V-Day event in Zurich: vdayzurich.ch
Sara is in Love with… V-Day blogger end violence against women
Sara is in Love with… V-Day blogger end violence against women
Sara is in Love with… V-Day blogger end violence against women
Sara is in Love with… V-Day blogger end violence against women
Sara is in Love with… V-Day blogger end violence against women

My Outfit
Dress: Sara Al Ojayan, Bag: Mama Tierra, Bag Strap: Tauta Home, Headwrap: Hanimanns,
Earrings: L.O.M., Flamingo Ring: Animazul, Sunglasses: Gucci, Shoes: Kat Maconie,
Kneesocks: Becksöndergaard, Coat: Lazy Oaf  

Pictures: Marco Borromeo

What’s hot 2019 in Switzerland? We all asked and Mode Suisse answered in their 15th edition, showcasing curated designers and schools. Hammering beats opened a show that let forget Switzerland’s not a forward fashion country.

Newspapers might ask where the market for this edginess and forwardness might be, I say this is just what we need: Bold inspiration, designers that are not afraid of stepping out of mainstream boredom and create for the sake of fashion as an art instead of seeing their trade as a money machine. Let me show you my favorite moments:

Amorphose:
New Silhouettes for Heroines

Designer Giancarlo Bello put the audience under a spell with his feminine and dramatic collection. His play with the silhouette and his vision of women as strong yet beautiful creatures is extraordinary. Especially the red futuristic look (worn by Toni Dreher, winner of Germany’s Next Top Model) who surrounds its wearer with a kind of a red shield was amazing in his freshness and visual boldness.

Jacqueline Loekito:
Heartbreak in Pink and Red

Dedicated to a dear friend who died from cancer, Jaqueline Loekito’s collection is not what you expect from a traditional mourning outfit: The Basel-based designer stays true to her favourite colours red and pink and her habit of breaking gender rules. Statements like “Fuck Cancer” and broken hearts are part of the bittersweet looks. Long lives the hope that the most extraordinary knitwear on the catwalk will heal hurt hearts!

Rafael Kouto:
Upcycling the future

The collection of Locarno-based designer Kouto is a wild fusion of cultures, colours, shapes, and fabrics: Africa meets the West in his upcycled creations made of mass-produced and discarded garments. It was refreshing how new old can be in a throw-away society. We need more of this as an alternative to current production!

Mourjjan:
The Roaring Times are Back

Zurich/Mykonos-based designers Roland Rahal and Raphael Muntinga presented their creations of luxury, glitter, glam and chic. The new collection featured their take on a beaded flapper dress bringing up pictures of the Roaring Twenties and this showstopper of a dress. 20s meets the now and it’s wow!

Forbidden Denimeries: 
A new approach to masculinity

If you ever doubted if men should wear skirts, here is the final reason why they should! Newcomer Mikael Vilchez shared a new vision of a modern man that was refreshing and far from stereotypes with us. This denim look and how it combines sportiness with feminine masculinity is what dreams are made of!

Quynh Bui:
Fading in Vibrance

While the collection of Head Genèva alumni Quynh Bui was inspired by 19th- and 20th-century workwear and featured a lot of denim, this orange splash of an outfit excited me most. The designer combines used and new materials, giving a new life to the existing pieces. The whole collection is sustainable and wants to bring awareness to a fabric that is a major contributor to pollution.

Last but not least:
The company

Besides being thrilled by the shows, what I love about events like this is the company of like-minded fashion people. It’s like a family meeting where everybody gathers together, like Christmas in fashion. I spent the eve with two of the best people in the universe, Gerold Brenner and Cherry Greta and enjoyed to see a lot of lovely faces during the eve. It was a blast, thank you Mode Suisse, please come back soon!

Pictures: Mode Suisse Edition 15 Alexander Palacios/Eduard Meltzer

Sara is in Love with… Swiss fashion blogger, Mukzin, Hello Kitty
Sara is in Love with… Swiss fashion blogger, Mukzin, Hello Kitty
Sara is in Love with… Swiss fashion blogger, Mukzin, Hello Kitty
Sara is in Love with… Swiss fashion blogger, Mukzin, Hello Kitty

Let me describe what my favourite fashion brands do: Exciting things to please the eyes. Dresses I see in my Cinderella dreams and clothing that stirs deep desires of beauty and possession. I seem to be part of the target group of Gucci, Moschino, and Prada and an army of clever people working for them must have defined the perfect strategy to make me wanna have their designs like nothing else money can buy. Very often I imagine the money I earn not as money, but as a row of expensive luxury bags standing in a row.

There is always something on the rail at Moschino that excites me, no surprise. But not that often it happens that I discover an unknown brand and fall for it head over heels, check their page nearly every day and wanna dive into the beautiful world I just discovered. When I found Mukzin, it was just like this: Love at first sight (and no, I’m not paid for this post and didn’t get my dress for free).

This Chinese brand is a fresh and surprising union of Chinese history with a modern sense of edgy luxury. If Gucci wasn’t Italian, it would be called Mukzin, I am sure this brand will soon be known by more fashion people! While my second order already arrived, I show you my Hello Kitty dress from them here. I didn’t dare to order more than one piece since I was not sure if Chinese fitting would work on me, but now I know I’m a size small from Zurich to Hongkong and back.

Besides the obvious Kitty-cuteness of my dress, I think I can be proud: I was wearing Mukzin before their London popup and before Susie Bubble was wearing it. Doesn’t this make me a cool blogger cat? 😉

Wait till you see my other Mukzin darlings…

Sara is in Love with… Swiss fashion blogger, Mukzin, Hello Kitty
Sara is in Love with… Swiss fashion blogger, Mukzin, Hello Kitty
Sara is in Love with… Swiss fashion blogger, Mukzin, Hello Kitty

If Gucci wasn’t Italian, it would be called Mukzin, I am sure this brand will soon be known by more fashion people!

Sara is in Love with… Swiss fashion blogger, Mukzin, Hello Kitty
Sara is in Love with… Swiss fashion blogger, Mukzin, Hello Kitty

My Outfit
Dress: Mukzin, Bag: Furla, Shoes: Asos, Earrings: Swarovski, Belt: Vintage,
Sunnies: Le Specs (old), Beret: H&M, Pins: Various  

Pictures: Marco Borromeo

Sara is in Love with… Swiss Fashion Blogger African
Sara is in Love with… Swiss Fashion Blogger African
Sara is in Love with… Swiss Fashion Blogger African
Sara is in Love with… Swiss Fashion Blogger African
Sara is in Love with… Swiss Fashion Blogger African
Sara is in Love with… Swiss Fashion Blogger African

Every time my parents call, one of their first questions is “And, how is the weather?”. Usually, this makes me look out of the window and check because let’s face it: I’m not noticing the weather a lot unless my feet get wet or I have to organize a foto shooting and worry about light conditions. I’ll never understand why talking about the weather seems to be number one small talk opener in millions of chats. Can we please talk about something else? I couldn’t be more bored.

But one thing occurred to me: If people say the weather is good, the opinions about what good weather is are very different. Obviously, people refer to sunny weather as good weather very often. But if you ask me when I plan a shooting, the best weather is dry and a little bit cloudy for smooth shadows. Ask a farmer on a dry summer he might imagine a rainy day as the best thing in the world. So who is right about what good weather actually means?

When I work on my computer, I completely forget about the outside world and focus my mind on concepts, pictures, and ideas. My horizon melts to the screen and the labyrinth of my thoughts. The screen becomes an instant window to everywhere in the world, unlike the window of my room. What does the weather matter anyway if you can be in sunny Australia or have a look at Capetown by night in just one click without lifting a foot? Isn’t there every weather somewhere at the exact same time? So what point is it to occupy the mind with questions about the weather then if you want to do small talk?

So my plea: Please stop to talk about the weather and move on to more exciting topics. Let’s get creative in how to make bridges and start chats, there are millions of ways, and if you end up enjoying yourself you might actually forget about the weather just like me!

Sara is in Love with… Swiss Fashion Blogger African
Sara is in Love with… Swiss Fashion Blogger African
Sara is in Love with… Swiss Fashion Blogger African
Sara is in Love with… Swiss Fashion Blogger African
Sara is in Love with… Swiss Fashion Blogger African
Sara is in Love with… Swiss Fashion Blogger African
Sara is in Love with… Swiss Fashion Blogger African

My Outfit
Skirt: Tufafii from Hanimanns, Shirt: Vintage, Shoes: Sandro, Backpack: Bally bought at Fashionfish,
Beret and Necklace: From markets, Socks: Becksöndergaard, Earrings: Dakota Rae Dust,
Sunnies: Old House of Holland  

Pictures: Marco Borromeo. This post contains sponsored products.

Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style

Some movies linger in your mind, like the faint hint of a perfume you catch in a room long after its wearer is gone. The Neon Demon is one of these movies, and I think it inspired me for this look indirectly: The psychedelic intensity of the colours, the electronic score with the bumping party vibes and the stylish aesthetics are what I had in mind when I styled this outfit.

Yes, I’m still impressed by the story of how innocence can be consumed by harsh neon lights who break the dark night like a shrill scream. “Beauty isn’t everything, it’s the only thing,” a sentence that didn’t leave me. Shockingly, in the movie only blood and guts were hiding beneath the beautiful facade leaving the observer shocked and disillusionized.

How is it in real life? What can we expect behind a cheeky smile, the doors of a pretty house or a charming girl wearing a beautiful outfit? Never be fooled by the surface, because very often it doesn’t reveal what lays beyond.

It seems like I display my glowing heart openly right on my chest, but is it just an illusion caused by your eyes fooling you? Do you believe what your eyes show you or do you sometimes see clear only when you close them and rather listen to your mind?

Maybe we find out together in 2019, so happy New Year everybody! Let’s start it with hammering party beats, neon lights and a lot of curiosity.

Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style

“Beauty isn’t everything,
it’s the only thing,”

The Neon Demon
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style

Get 10% when shopping at Laura Vita till the end of January
 with the code SARALOVE10

My Outfit
Dress: Nympha, Boots: Laura Vita, Bag: Moschino x H&M, Earrings: Tukadu

Pictures: Marco Borromeo.  This post contains sponsored products.

Sara is in Love with… giveaway Christmas moon boot
Sara is in Love with… giveaway Christmas moon boot

Time for my last Christmas giveaway and I kept my favourite until the final: Get ready for sparkling shoes!

During wintertime, it’s difficult to choose the right shoes: Wearing heels is almost life-endangering on the slippery streets. In most pretty shoes you either end up having frozen or wet feet or even more likely both at the same time. Real winter boots are so stylish you can only look at them when you hide them under a pile of snow (I hope you get my ironic humour).

Therefore I bravely went on an almost impossible search: I was looking everywhere for a pair of winter boots that look cute but keep the feet cosy. The victory was mine when I found those glitter Moon Boots at Zalando.

Don’t say I don’t treat you well: I didn’t just get a pair for myself, but another one for you, in size EU 38/UK 5. You can win the sparkling golden darlings and have warm golden feet this winter

How to win
Leave a comment here or participate on my Instagram. If you do both you get two entries. Don’t forget to mention your email if you comment here. I’ll contact you if you are the winner. The giveaway is open internationally and ends on the 5th of January. Good luck!

Pictures: Marco Borromeo

Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair

Science Fiction has always been one of my major fashion inspirations. Visually, I love it shiny, futuristic and bold, but there is more behind it: Science Fiction is something exceptionally mentally stimulating, it’s a symbol of open-mindedness, the affirmation of unknown possibilities. Some even call Science Fiction philosophy in fancy dress.

I know a lot of people who stick to reality in every thought they have, but why not imagine a world with aliens, teleportation and exotic species? As long as you can’t prove it’s impossible, there is the possibility it’s somewhere out there! Since I was a child, I’ve been curious to know what’s behind the next hill and the next and the next one… “What if?” is still one of my favourite questions. Sometimes people roll their eyes and tell me it’s pointless to keep the mind busy with chimaeras, I say it keeps creativity alive.

From wondering what’s behind the next hill I extended my curiosity to the next galaxy and universe, fascinated by the attraction of the unknown which might be different from anything ever seen before. What fashion would species from other galaxies wear, how would time travel influence fashion and would aliens become the next era of supermodels?

Science Fiction means to dream big for me, it’s a synonym for adventure and boldness, and this is what I want my looks to be! Therefore I aim far, love to dress like I’m boarding my spaceship and travelling to the next universe of fashion. Are you coming with me?

Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair

My Outfit
Dress: Vintage Marc Jacobs found at Love at the Bus Stop, Shoes: Sorel, Bag: Melissa,
Sunglasses: Saint Laurent, Gloves: Bought in London

Pictures: Marco Borromeo. This post contains sponsored products.

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