Living on the wild side means embracing everything you are, owning your story without guilt or shame, not being afraid of contradictions, and being proud of your sides that might have taken years to make peace with. It’s about acknowledging all facets of yourself and showing them to the world unapologetically.

This journey of self-acceptance allows you to navigate life with confidence, authenticity, and a deep sense of freedom. You learn to celebrate your uniqueness and find strength in your vulnerabilities, understanding that each aspect of your personality contributes to the beautiful complexity that makes you who you are.

So this is why, recently, a few shootings took me to things I was hiding for a long time: Yes, the fashion girl is also a country girl. No, wearing Moschino couture and climbing on a tractor are not things the same person can’t do. In the past, I often felt that people only wanted to see one of my facets, and there was a time when I was not confident enough to be all I am. But those times are over. It’s about breaking free from the boxes society tries to put you in and living as your true, multifaceted self.

It feels great to be the full me, and the new doors I opened have also enriched my creativity. So I wear my Moschino and climb around on tractors. What’s next? You will see!

Every day brings new opportunities to express different parts of myself, whether that means mixing high fashion with rural life or finding joy in unexpected places. Embracing all aspects of my identity has been a liberating experience, and I am excited to continue this journey of self-discovery and expression. The world is full of possibilities, and I am ready to explore them all, one adventure at a time.

Pictures: Paco Grafie
Clothing: Vintage Ungaro & Moschino
Hat: vintage folk costume hat
Shoes: Camper, Sunglasses: Lio

What do the mountains and I have in common? The mountains, with their pointed stones and peaks, are a symbol of strength and beauty. I, too, have an edgy character, a reflection of the rugged beauty of the Swiss Alps. Many people say the Swiss Alps are the most beautiful at dawn, and I look the best when my hair is the brightest pink, a vibrant colour that mirrors the stunning hues of the sunrise over the mountains.

What came to earth at the foot of the mountain either fits in or becomes exceedingly eccentric. This outfit is a combination of many edgy mountain stories: First of all, it is the first time ever I shot pictures in my hometown, Appenzell. The experience was both nostalgic and exhilarating, as I revisited familiar places and discovered new ones. Second, the dress from Mara Danz, a sister from another mountain, just felt right. The screen print has been made in Mitloedi, the pattern is no classical folk print but pure edginess with a hint of mountain legends.

Also, a stroke of luck entered the scene: In a Zurich vintage store, I stumbled upon a belt that seemed oddly familiar, like the typical belts from Appenzell, but like the work of Roger Doerig’s studio. I couldn’t resist and knew it was destined to be part of this look and my life. A few days after the shoot, I took it to Roger Doerig, and he confirmed that it was indeed crafted by his grandfather, featuring a unique design with varying sizes of suns and a distinctive golden buckle. This personal connection to the outfit makes it even more special.

My aim with this look was to craft a new kind of costume, inspired by the deep-rooted significance of the folk costume in Appenzell’s culture. The folk costume, with its intricate embroidery and traditional patterns, is a symbol of our heritage and a testament to our shared understanding as mountain girls. Mara’s clothing, with its perfect balance of modernity and tradition, embodies this vision. It’s a fusion of our individual styles and cultural heritage, a celebration of our unique identity as mountain girls.

Photographer: Fabiana Nunes

Dress: Mara Danz
Sunglasses: From the Jacqueline Loekito Fashion Show,
Shoes: London Underground
Belt: Vintage Roger Doerig from Appenzell
Gloves: vintage

And sometimes dreams come true: On the 7th Mai 2024 it happened, Maya Seyferth In Love with… went live.

I feel extremely honoured to be the muse of the collection of my beloved Maya Seyferth and could not love the collection more. Maya and I are united by the desire to fill the world with colour and beauty.

With this collection we danced a wild dance between dreams from the past and the future, princess dreams with flamingo feathers and sparkling skies filled with retro disco vibes. For me the collection is as well a symbol to remind woman out there of their boldness and playfulness, of encouraging them to love and be themselves and to encourage them to make their own fairy story.

Designer @mayaseyferth

MUSE and Model @saraisinlovewith

Photographers and Video team @wongwannawat @nicksoland @elishawitschard @halimifreedom @dominicwenger.ch @ngan.nguyen.photo @nordfriisk

Make-up @maccosmeticsswitzerland @dominik.mac_@Claudia.jakob

PR Agency @contcept

Hair @gmg.artist @alexy.makeupartist @pamlucarinihmua @shivaanii.arora5 @linda.belkahla @jessicakrenn

Styling @janakampstra @lorenalareo
Team @celinesophi.e @teo_gasitashvili

SPONSORS
@maccosmeticsswitzerland, @babyliss @babylisspro_switzerland, @kure_bazaar_switzerland, @batiste_schweiz, @weidmannwein, @miladopiz_official, @avedaswitzerland, @beauty2go.ch, @schwarzkopfpro.ch

Music Fashion Show @alessiaartist
HairAccessoires @lizabagrationi_miscellaneous
Jewelry @sankedou
Modelagency @scoutmodel1 @visagemodelszurich
Silk Flower Print @Taatgiorgadze
Location: @genesis_worldwide

Soap bubbles, with their iridescent sheen and delicate form, are a sight to behold. Their beauty lies in their fragility and ephemerality, as they shimmer in all the colours of the rainbow, a fleeting moment of joy that will be gone no matter how gently you try to touch them.

A soap bubble is a metaphor for happiness: Often, pure and utter happiness is fleeting, lasting just a moment before other emotions take over. The best things in life, like soap bubbles, form, shimmer, and then vanish, reminding us to appreciate the transient nature of life’s joys.

Each soap bubble is unique, like every happy moment and every individual journey. The bubbles connect and interact with each other just like people. They influence each other and change shapes when they collide. Sometimes, they kiss, and sometimes, they even make love.

Soap bubble, I like you; let’s play together and wonder!

Pictures: Paco Grafie
Pink Top: Gucci, Lilac Shirt: Vintage
Skirt: Ana Ljubinkovic
Underwear: Empress Mimi

Growing up in a village was not easy for a girl like me. But I can’t and don’t want to say if it was my doing or the village’s doing. Maybe growing up is not easy at all, and certainly not for artistic people.

Of course, there was a time when I blamed the village, Appenzell. Of course, there was a time when the girl who got beaten at school, mobbed and laughed about just wanted to leave the place of discomfort behind. I wanted to be a modern city girl, so I transformed into a version without a trace of countryside roots.

When I left Appenzell, I went far away. The same country was not enough, so I went to London, where I found more of myself than anywhere else. As the years passed, I learned to reconcile my story’s contradictions. This process also brought peace about my past; my feet touched Appenzell’s ground again.

I saw the place from a visitor’s point of view now: a village like one from a Disney story with cute, colourful houses, impressive craftsmanship that even visitors can easily experience, and the biggest surprise: amiable people who were interested in the weird pink girl and her wild world. I felt at peace and fell in love with this place. A forgotten corner of my heart was filled with light.

So I walked through the streets with my head high, did this Cruella-inspired photoshoot with dogs lent by two lovely ladies and thought: Damn, if the girl in me would see me, she would like to be exactly who I am now. Thank you, Appenzell; I will be back!

Photographer: Fabiana Nunes
Dogs: Kindly lent to me by two lovely ladies

Coat: CeliaB, Dress: Gianni
Bag: Fiorucci, Hat: Vintage, Necklace: Moschino (old)
Shoes: Dr. Martens

What does the Playboy have in Common with Easter? Of course, the bunny! While one represents rebirth, the other represents sexuality. In Alice in Wonderland, the rabbit stands for curiosity, and the Chinese Zodiac sign Rabbit represents cleverness and agility.

No matter what you see in a bunny, I wish you a happy Easter. I kept up my tradition of doing an Easter shooting. Thanks to my dear photographer Paco, this year tops everything.

Yes, even the one I did during COVID on my own, where I was drinking and spilling oat milk in my bathtub and the other runner-up when I asked in a shopping centre if I could borrow their gigantic display bunny.

So, instead of chocolate eggs, you get a bunny shooting from me every year. Enjoy the holidays, and I hope you like the sweets I have for you.

Pictures: Paco Grafie
Dress: Jacqueline Loekito
Shoes: Sophia Webster, Necklace: Tatty Devine
Mask: Maskaras

I grew up in a village so small that there were not even street names. On every hill under the mountains was a single house; people used binoculars to see their neighbours, which tells a lot about the distance and human curiosity. I can’t say for sure, but sometimes I felt there were more foxes and cows than people living in this remote place.

If you are bad at remembering surnames, this would have been your dream place: There were only a handful of surnames in the village. The families had nicknames according to their house names or occupations to distinguish between people.

Because my grandfather had a chicken farm, my family was called the “Egg Streules.” People described him as an intelligent man with a head full of ideas who always worked on a dozen projects the village people did not understand. He even invented things and had a weird device that showed moving pictures (yes, that was the first television this village ever saw). Maybe the head of this man was buzzing with energy so much that he had a series of strokes when he was not at a high age. With my grandpa’s mind, the chicken left, too. I was still a kid; the chicken farm was empty of winged birds, and I only knew this man in a state where he had lost his voice and sparkle due to his illness.

But every sad story has some light, so dry your tears: The deserted chicken farm was available as a playground for a little blond Sara whenever she was brave enough to enter. And she was, even if there were giant spiders in front of the old wooden door with a massive key-like form of a storybook. The girl (me) discovered that the former chicken farm still held a few old-fashioned wooden cages and battery farming equipment mixed with mysterious porcelain from a closed hotel. Of course, this was a fascinating place for me as a kid, and everything I found there seemed like a mysterious treasure. The place whispered about its past for those willing to listen. I sometimes felt I could almost touch what was gone, but it turned into dust as soon as I tried.

Despite my love for the chicken farm, I never liked eggs. So, it felt weird being called “Egg Streule” at school, and I did not like it. I was glad when I came out of the village and to a school where people didn’t know about nicknames. They gave me other weird names, but that is a different and very long story. That story also led to me embracing my roots and digging deeper into my family’s history. I became more myself when I accepted that I was a weird mix of a farm girl and a science fiction girl at once. And at one point, I knew: The way led me back to a chicken farm. But this time, I would not be ashamed but make it fashionable. Finally, it came true. Do you like it, Grandpa?

Pictures: Christian Meier Photography
Clothing: All vintage
Special thanks to the chicken for playing along

Snow White wandered through the realm one wintry morning, her breath like mist in the crisp air. Among the frosted branches of an old tree, she discovered a crimson apple, its colour a stark contrast against the snow-laden landscape. The fruit beckoned to her, its glossy skin promising secrets untold.

With a mixture of curiosity and longing, Snow White took a bite, the juice sweet upon her tongue. In that moment, a transformation stirred within her, igniting a fire of liberation that blazed through her veins. No longer confined by the expectations of others, she embraced her desires and the depths of her being.

As the snowflakes danced around her, she encountered a group of travellers, their eyes alight with wonder at her radiance. They saw not just a maiden but a woman who exuded sensuality and confidence, unafraid to embrace her true self. Together, they journeyed more profoundly into the forest’s heart, where every shadow promised adventure.

Through their travels, Snow White discovered that true beauty lay not in perfection but in embracing the flaws and scars that made her unique. She was no longer the fragile princess waiting to be rescued; she was the heroine of her own story, fierce and unyielding in her pursuit of happiness. And as she twirled beneath the velvet sky, she knew she was finally free.

Pictures: Paco Grafie
Suit: United Colors of Benetton
Underwear: Empress MImi
Shoes: Koi

Memories of how I ventured into the amber-hued haven of autumn, wrapped in my shiny orange coat. Crisp leaves crunched beneath my boots, their warm tones a prelude to the spectacle of the season.

A delicate butterfly, its wings adorned with patterns mirroring the flowers that once bloomed, danced in the golden glow. Inspired, I retrieved my sketchbook and colored pencils, capturing the moment where the vibrant orange of my coat mingled with the fallen leaves.

The butterfly, drawn to the bright hues, added an ephemeral touch to my creation. Following a soft fragrance, I stumbled upon late-blooming flowers, their petals a mix of orange and pink. Resilient amid the fading foliage, they became the final strokes in my impromptu masterpiece.

As the sun dipped below the horizon, casting long shadows, I marvelled at the unexpected beauty and wondered about the wheels of time. Grateful I closed my sketchbook, a testament to the fleeting yet profound moments of autumn.

Pictures: Paco Grafie
Coat: Maya Seyferth
Shoes: United Colors of Benetton / Melissa
Dress and Earrings: Vintage bought in Paris/Amsterdam
Bag: Maude Studio
Sunglasses: Marc Jacobs Runway