This post is a goodbye to a label I am very fond of: Oh Tara Starlet, thank you for your flattering skirts and vintage inspired dresses. You cast your magic for eleven years, created dream dresses and turned women into beautiful retro queens. You had a mission, and you fought very brave as an independent label in a sea of cheap high street brands. You were bold and bright, but nevertheless, you had to give up your big dream in the end. Tara Starlet is not the first independent brand I see disappearing; it’s something that happens every day and if we don’t do something will continue to happen.

But what can we do? I must confess it’s not much, but let me tell you one thing: Think wise where you shop, because it doesn’t just influence the looks you wear but changes the fashion landscape. With your purchases, you are a stone in the avalanche that decides which brands stay and which disappear. Do you want everything as cheap as possible and need something new every week? Maybe it’s time to think twice!

Do you wanna buy from people who follow their passion and do their very best to offer unique designs, excellent quality, and clothes produced under fair work conditions? Well, then buy from them and not from the ruthless ones!

During the years, I started to worry more and more about the effects of fast fashion on our world and although I sometimes can’t resist buying from the shops providing it, I believe it’s not the future. I don’t wanna see any more piles of rotting clothes in the desert on telly; I don’t wanna see factory workers treated risking their life and health for a few pennies in emerging countries. Some people say to refuse consumerism is the answer, I don’t think this is possible and reasonable, but consciousness might be the key!

Tara Starlet, it was a very good time with you, I wish you all the best. Hopefully, you will come back one day. In the meanwhile, you live on in my wardrobe, and I’ll wear your pieces with a lot of pride.