When I discovered the Now or Never lookbook a few days ago, it was clear as crystal that I had to write about this brand and their quirky, retro-kitsch jewellery. Their designs seemed to be picked right from the most wonderful dream I was dreaming night after night. The pink-haired woman modelling on the pictures looks like the prettier sister I never had. More than coincidence for sure, but a fateful encounter!
The collection of Now or Never includes exotic fruits, colourful parrots, vintage inspired candy and black magic. This is where Carmen Miranda meets American Horror Story and Charlie and the Chocolate Factory has a date with Alice in Wonderland. Briefly worded: Everything a girl desires.
Cristina Escudero, a 29-year-old graphic designer, based in Barcelona (Spain), is the brain behind the brand. Now or Never is her playground, where she virtuously mixes pop and fantasy with fun and dark. All her jewellery is handmade and perfect for dreamy, free-spirited girls. The Now or Never girl expresses herself through creative fashion and living and isn’t afraid to be herself. Just like you, lovely reader, I bet!