Dear purists and lovers of minimalisms, I am sorry, but you entered the world of maximalism. More is more here, I do it the rococo way and live elaborate, wearing my pink Han-style kimono and ornamented sunglasses. Embracing life with all facets, saying yes to all, greedy for more without holding back.

With my love for maximalism and decoration, I couldn’t disagree more with modernist architect Adolf Loos who wrote the book “Ornament and Crime” in 1910. The opponent of Art Nouveau was convinced that freedom from ornament is a sign of spiritual strength. I’d say it’s a lack of love for details and humour.

Minimalism has been the main trend in architecture and fashion for a long time now. When Mr Loos made his provocative statement, he lived in a world where everything was decorated to the hilt. Since then we moved into the opposite direction and cleared our lives from decoration. Until the moment of the realisation that there is too much austerity around us and the warmth of tenderly crafted ornaments is missing.

I think it’s time for a change, time to go back to the times when getting dressed was an art and architecture was something you looked at in awe! Nothing against modernism, don’t get me wrong, I plead for coexistence, not black and white, good or bad but a world where opposites enhance each other and make our lives rich.

If you go shopping for clothes, it’s easier to find 20 plain jumpers in all shades of blue than discovering one single dress with delicate details. That’s a thing that I love about the Chinese brand Mukzin who made my pink Han-style kimono: Their looks are far from minimalistic, but a whole kaleidoscope of colour, prints and sequins. I mixed the Asian vibes with rococo inspiration and searched the whole city to find the most ornamental building to go with the look.

Sidenote: Did you spot the cute little angel on my sunnies? Mr Loos would hate it, but he shall move over!

My Outfit
Kimono: Mukzin, Sunglasses: Pearls & Swine, Bag: Gucci, Shoes: Ego and Greed,
Rings: Swarovski, Bangle: Bally

Pictures: Marco Borromeo

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Day after day we dress up to cover ourselves. Are we doing this to hide our own vulnerability? Today, my world is upside down, my dress from Swiss designer Jacqueline Loekito reveals what inside of me, hidden beneath my skin: My organs, the machine that makes this body functio.

There is a poetry in this look and rarely ever a dress inspired me to think so much about its concept while it still manages to make me feel beautiful wearing it. I see it as a symbol of the beauty of evanescence and fragility. But a positive symbol that takes away the fear and replaces if with the suggestion to go out, sip pink champagne and forget about our mortality.

In my opinion, Swiss designer Jacqueline Loekito managed the almost impossible when she created this dress: Bringing together a philosophical concept about life and death and making it look glamourous.

When I was wearing the dress for the first time, one of the sleeves was closed and I couldn’t move my left arm for the whole eve. I loved the uniqueness of this shape and how it transformed me in an almost inhuman way. But I couldn’t text or grab money from my wallet. Jacqueline changed the dress for me to give me my second arm back so I could snap stories during fashion shows. Me and my organs are happy now.

By the way: Jacqueline Loekito is presenting her new collection at Mode Suisse in Zurich on the 31 August. Can’t wait to see her new creations. Are you curious too?

My Outfit
Dress: Jacqueline Loekito, Sunglasses: Sunglass Spot, Shoes: Vivienne Westwood x Melissa,
Bag: Lulu Guiness, Bangles: Les Georgettes by Altesse, Earrings: Sophie Cochevelou

Pictures: Marco Borromeo.

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Yay, I finally joined the queens of the beaches and look awesome in my swimsuit all day long, under a long row of pink fluffy palm trees – not. Is there somebody else in the city, pretending it’s neither holiday season nor a heatwave, or am I the last one who didn’t get that sunbathing is on the agenda and work has been cancelled? If it was a message to all I’m sorry: You must have missed to put my address on the mailing list.

Yesterday morning I sat on the bus, still very sleepy since finding the way to dreamland is not so easy in this heat. I asked myself why there are so many empty seats. Then realisation hit me: It’s ’cause everybody else decided to have adventures far away from their office desks. I imagine most beaches, islands and hotels must be more crowded than offices right now.

Did you make it out of the ordinary too? Well done if yes! If your sipping a cocktail and watching the waves, please think of me for a second. I promise I’ll do the same when my time to escape has come. But right now the piles of tasks everybody left behind are calling my name in their sweet, whispering voices. Just a second, I’m coming.

To be honest, I’m not the stereotypical beach girl anyway and if I have the choice between beach and a cool museum or discovering a new city I choose the not-beach-option most of the time. My sun allergy says thanks. But guess what: I do buy a new swimsuit or bikini every now and then, seeing myself chilling in a pink pool in my enormous flamingo floatie in that instagrammable hotel.

So here I am, playing beach day in my neon green vintage Versace on the terrace. The medusa on my back smiles when I tell her: No, this time this is not going to be the only use of my new swimsuit, this time we will make it to the beach! Get ready: We’re coming, Medusa and me! Just give me time to work through some piles of papers first.

My Outfit
Swimsuit: Versace Vintage from Love at the Bus Stop,
Bag: nana-nana by Fred Segal from Globus, Sunglasses: House of Holland,
Necklace and Bracelet: Heartbeads, Hat: Mama Tierra, Shoes: Sophia Webster

Pictures: Marco Borromeo. This post contains sponsored products.

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How much time do you spend doing what fills you with joy and how much is taken for obligatory tasks? Does the ratio feel balanced or do you wish to be less exhausted or overwhelmed by numerous demands and to-dos?

Honestly, I often wish I had more time for myself or imagine there was a second me who could take care of certain things in my life. Most of the time it’s not the others who put pressure on me, but myself. I want to have a clean home, perfectly died hair, ironed bedsheets, healthy food, and perfect Instagram pictures, while being a good friend, daughter, girlfriend, neighbour and much more at the same time.

Sometimes it’s frustrating that it seems impossible to fulfil all the roles in my life to the hilt and I end up running after things while cutting the time I have for myself on behalf of other tasks. I don’t read the book I anticipated to read for ages, I don’t turn on my telly to watch that movie from my watch list or skip my weekly face mask or don’t turn up at the gym. Even worse: Sometimes I forget to enjoy the fun while thinking of my long to-do list awaiting me when I come home. But then I ask myself why don’t we grant ourselves more time to just do what makes us utterly happy or gives us pleasure and peace? Because in the end isn’t it that what counts? Nobody cares if your laundry is not all ironed or if your windows are spotless.

So let’s stop the guilt of not ticking off all the bullets on the to-do-list and spend more time enjoying. Live your life and don’t let the task lists rule!

This post is an example for taking the time: We shot the pictures a few weeks ago when there was still snow on the ground and I got very excited about how well the colours of my hair and the coat fit with the location. I haven’t shown them to you until now because of prioritizing to edit looks with gifted items. So here we are, the snow is gone and I finally I took the liberty of showing you my dream winter coat while everybody is longing for summer already. But you know what: I feel great and that’s priceless. Next time, I shall do what I love earlier!

My Outfit
Coat: Shrimps, Top: Nina Yuun, Skirt: Vintage, Boots: Dr. Martens, Hat: Manor,
Bag and Choker: H&M x Moschino, Tights: Calzedonia  

Pictures: Marco Borromeo

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Science Fiction has always been one of my major fashion inspirations. Visually, I love it shiny, futuristic and bold, but there is more behind it: Science Fiction is something exceptionally mentally stimulating, it’s a symbol of open-mindedness, the affirmation of unknown possibilities. Some even call Science Fiction philosophy in fancy dress.

I know a lot of people who stick to reality in every thought they have, but why not imagine a world with aliens, teleportation and exotic species? As long as you can’t prove it’s impossible, there is the possibility it’s somewhere out there! Since I was a child, I’ve been curious to know what’s behind the next hill and the next and the next one… “What if?” is still one of my favourite questions. Sometimes people roll their eyes and tell me it’s pointless to keep the mind busy with chimaeras, I say it keeps creativity alive.

From wondering what’s behind the next hill I extended my curiosity to the next galaxy and universe, fascinated by the attraction of the unknown which might be different from anything ever seen before. What fashion would species from other galaxies wear, how would time travel influence fashion and would aliens become the next era of supermodels?

Science Fiction means to dream big for me, it’s a synonym for adventure and boldness, and this is what I want my looks to be! Therefore I aim far, love to dress like I’m boarding my spaceship and travelling to the next universe of fashion. Are you coming with me?

My Outfit
Dress: Vintage Marc Jacobs found at Love at the Bus Stop, Shoes: Sorel, Bag: Melissa,
Sunglasses: Saint Laurent, Gloves: Bought in London

Pictures: Marco Borromeo. This post contains sponsored products.

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Pop Art, an art movement rebelling against the notion of tradition that emerged in the late 1950s, redefined the idea of original and copy with its focus on mass production and repetition. Andy Warhol, the probably biggest icon of pop art, said “I used to drink. I used to have the same lunch every day, for 20 years, I guess the same thing over and over”.

If any fashion label in the world embraces the spirit of pop art and keeps it alive, its Moschino! Jeremy Scott’s bold and iconic designs that always come with a humorous twinkle could even be considered as the legacy of pop art.

Therefore Moschino, this year H&M designer collaboration, is THE perfect choice: While pop art embraced mass production, H&M brings Moschino to the masses with a collection full of fun. Moschino [tv] H&M features Jeremy’s favourite Disney cartoon characters, MTV-logos, the iconic Moschino logo, golden bling bling and fancy novelty bags (omg a condom shaped bag).

The collection will be available online and in selected stores worldwide from November 8. If you are planning to visit Zurich, you might encounter me in my pink Moschino [tv] H&M coat queuing early in the morning.

Make space Warhol, Jeremy claims your throne as king of reproductive art!

My Outfit
Coat and Belt: Moschino [tv] H&M, Dungarees, Boots and Jumper: H&M

Pictures: Marco Borromeo. This post contains sponsored products.

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Let’s start with a typical question a child might ask with big wide eyes: How many tiles are to be found in Lisbon’s houses? I seriously don’t know, tried to count them but got carried away by their beauty while the numbers only got bigger and bigger. I wish I could turn back the time and wander those beautiful streets again, bathed in warm golden light and pastel colours.

Oh, how much visual happiness is in this place and how well African Wax Prints correspond with the geometric patterns of the tiles!

If I only had a few of Lisbon’s houses in Zurich, I knew where my preferred photoshoot spots would be. I ask myself what inspired the people of Lisbon to make their city colourful, while the citizens of Zurich seemed to be inspired to go for a rather different choice and prefer grey… If I knew I’d instantly bring it here and I’d enjoy with a wide grin on my face the emerging of a new Zurich.

Until I find the answer, I think I have to continue to use my body as a canvas: African prints have become one of my favourite things to wear for a while now. I’ve always been fascinated by the looks of African ladies and think they look like queens with their strong colours, turbans and amazing dresses. But only recently I allowed myself to dive in deeper and especially: Wear the African creations with their idiosyncratic, rhythmic prints as a not African girl. Might this be a tiny little step into the future of a colourful Zurich? I keep on hoping forever!

My Outfit
Jumpsuit: Tufafii from Hanimanns, Bag: Poppy Lissiman, Sunglasses: Gucci,
Earrings and Bracelet: Bimba y Lola, Shoes: Melissa

This post contains sponsored products.

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The moment I’ve (not) been waiting for has come: I received three invitations for Christmas events last week, an unmistakable sign that people start to wave goodbye to summer and the time of falling leaves, gingerbread cookies and cuddling with fluffy scarves is almost here.

Some are excited about the change of season, but not me, not yet: I see summer as a lover who is leaving, and I don’t want to let him go. Oh, my love, dear summer, you can’t escape through the back door, not without another kiss, please just one more time!

I went out with all my floaties and my best summer music for a little party in summer’s honour. Gosh, I can’t believe how good the sound from my new tiny Wonderboom speaker is. And the design of the waterproof speaker goes so well with my pastel wardrobe. In my opinion, styling is only perfect when you manage to match everyday objects to your style. Fun fact: This Wonderboom is called “unicorn,” and I carry it in a unicorn backpack.

Yes, the backpack is stolen from the kid’s department, but seriously: Growing up has nothing to do with losing the ability to love cute things I can’t say enough. Act grownup, look just as ridiculous as you like and never, never ever stop believing in unicorns!

My Outfit & Gadgets
Top: Miss Fortune, Skirt: Valfré, Backpack: Sammies by Samsonite, Shoes: Skechers, Sunglasses: Mr. Boho, Earrings: Aanimall, Socks, Friday Magazine, Shoe Clip: La Petite Box,
Unicorn Pinata Pin: Luella, Sloth Pin: Corazon Pompom, Hello Kitty Gang Pin: A Gift from Kitty

Speaker: Wonderboom by Ultimate Ears
Floaties: Flamingo: Sunny Life, Heart: Dibsy, Ice Cream: La Petite Box, Donut: A Gift

Pictures: Marco Borromeo. This post contains sponsored products.

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We are all driven by hope, it keeps us going: The hope that tells us there is a place in this world for every crazy fruit, hope to discover the colour nobody has ever seen before, hope to steal a smile from somebody dear, hope to reach a better place and last but not least: A lot of hope that dreams can become more than just wishes born in the depths of the subconsciousness.

Thousands of new ways and junctions are ahead of us day after day. We are constantly facing decisions such as if we wanna go ahead bravely, make a u-turn and reconsider or just stop. Sometimes the mind and the heart don’t share the same opinion and we can only hope to consider well what both say.

I believe there is no such thing as THE one and only way to do things or to find happiness in life, but a big sea of possibilities bringing happiness, pain, and love. All of them together turn into your unique story. Every choice means the birth and death of possibilities on the complex map of life.

But we shall never give up hope, no matter life is perfect or a total mess at this moment: There is hope the journey from the here and now is going to be a very good one. So let’s be brave and face it!

My Outfit
Dress: Who’s That Girl, Backpack: Moschino, Shoes: Kat Maconie, Socks: Who’s That Girl,
Sunglasses: Swanglasses, Bangle: Les Georgettes By Altesse

Picture: Marco Borromeo. This post contains sponsored products.

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Hi, this is Sara without the H, a girl captured in Zurich in an LA-style setting while wearing gorgeous African wax prints mixed with designer pieces and high street fashion.

Quite a clash isn’t it? And totally where I do feel home: Dancing over borders, always looking for moments when different cultures, styles, and worlds come together, unite and melt into something new and beautiful. An entity is nothing but the combined amazingness of all its parts. Something as mundane as street style can become an expression of a life philosophy if you look twice and don’t think clothes are nothing more but the fibres they are made from.

“What is Sara is in Love with about?” I got asked quite often. Well, I think this post shows it especially well: It’s about building a world seen through my eyes, a joyful place of colours where individuality and being different is embraced, it’s the empire of a crazy fashion chick sourcing inspiration from a globalized world.

I want to help to empower all the creative weirdos out there: It’s ok to not fit in, just use your energy to change the world according to your visions and most important: Create and go your own way till you discover all the drawers they want you to put in have got too small.

I believe no matter where you are, you can find beauty in a place if you just keep looking hard enough. I heard bloggers complaining that we don’t have such colourful and pretty walls as in LA over here: Look at my post, we do! It might have been more work to find them and capture them the way I imagined, but the harder things are to find the more precious they are!

My Outfit
Top: Tufafii from Hanimanns, Skirt: Massimo Dutti, Bag: Marc Jacobs,
Bangle: Bally from Fashion Fish Factory Outlet, Sunglasses: Craig&KarlxLeSpecs,
Shoes: Sophia Webster, Belt: Vintage

Pictures: Marco Borromeo. This post contains sponsored products.

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