Warhol Would Be Thrilled: H&M Brings Moschino to the Masses

Pop Art, an art movement rebelling against the notion of tradition that emerged in the late 1950s, redefined the idea of original and copy with its focus on mass production and repetition. Andy Warhol, the probably biggest icon of pop art, said “I used to drink. I used to have the same lunch every day, for 20 years, I guess the same thing over and over”.

If any fashion label in the world embraces the spirit of pop art and keeps it alive, its Moschino! Jeremy Scott’s bold and iconic designs that always come with a humorous twinkle could even be considered as the legacy of pop art.

Therefore Moschino, this year H&M designer collaboration, is THE perfect choice: While pop art embraced mass production, H&M brings Moschino to the masses with a collection full of fun. Moschino [tv] H&M features Jeremy’s favourite Disney cartoon characters, MTV-logos, the iconic Moschino logo, golden bling bling and fancy novelty bags (omg a condom shaped bag).

The collection will be available online and in selected stores worldwide from November 8. If you are planning to visit Zurich, you might encounter me in my pink Moschino [tv] H&M coat queuing early in the morning.