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When life gives you oranges, what are you supposed to do? I say: Turn them into juice or wear them as a jumpsuit! This might be my last summer look unless I manage to smuggle myself into the cargo bay of a plane and make it to Madagascar. If not, you have to be happy with this bright mix of orange and pink – one of my favourite colour combos – for a while and be sure that my autumn looks will not be beige either.

Lana del Rey sings “Summertime Sadness” while I write those lines. It matches my feelings so well right now: No, I don’t want to let my favourite season go. So please summer, kiss me just one more time with your warm rays of sunshine before you go. Just another time and another very last time and maybe one time more and I wear my orange jumpsuit for you.

My look and the song have those sweet and sticky vintage vibes in common, just like orange juice served with a lot of sugar. While the wind plays with my earrings I think of times long gone I spent on the beautiful island Bali.

Back then, I bought a wooden parrot necklace in a tiny shop at the beach and wore it all the time. The birds were just as colourfully painted as those on my new earrings. Many things I love to include in my looks have their roots in my childhood, this is no exception. I come back to them and reinterpret them regularly. Just like there is summer after winter and light after dark, they return.

So yes, if life gives you oranges, be happy!
It means winter is not here yet and you received fruits that taste of summer, warmth and sweetness. You might remember something almost forgotten…

My Outfit
Jumpsuit: Cherry & Mint, Knee Socks: Essentiel Antwerp, Shoes: Sophia Webster (old),
Sunglasses: Le Specs, Earrings: Shh by Sadie, Hat: HappyOnion.ch, Belt: Vintage,
Friendship Bracelets: Mama Tierra, Bangles: Bimba y Lola/Vintage,

Pictures: Marco Borromeo.  
This post contains sponsored products.

Dear purists and lovers of minimalisms, I am sorry, but you entered the world of maximalism. More is more here, I do it the rococo way and live elaborate, wearing my pink Han-style kimono and ornamented sunglasses. Embracing life with all facets, saying yes to all, greedy for more without holding back.

With my love for maximalism and decoration, I couldn’t disagree more with modernist architect Adolf Loos who wrote the book “Ornament and Crime” in 1910. The opponent of Art Nouveau was convinced that freedom from ornament is a sign of spiritual strength. I’d say it’s a lack of love for details and humour.

Minimalism has been the main trend in architecture and fashion for a long time now. When Mr Loos made his provocative statement, he lived in a world where everything was decorated to the hilt. Since then we moved into the opposite direction and cleared our lives from decoration. Until the moment of the realisation that there is too much austerity around us and the warmth of tenderly crafted ornaments is missing.

I think it’s time for a change, time to go back to the times when getting dressed was an art and architecture was something you looked at in awe! Nothing against modernism, don’t get me wrong, I plead for coexistence, not black and white, good or bad but a world where opposites enhance each other and make our lives rich.

If you go shopping for clothes, it’s easier to find 20 plain jumpers in all shades of blue than discovering one single dress with delicate details. That’s a thing that I love about the Chinese brand Mukzin who made my pink Han-style kimono: Their looks are far from minimalistic, but a whole kaleidoscope of colour, prints and sequins. I mixed the Asian vibes with rococo inspiration and searched the whole city to find the most ornamental building to go with the look.

Sidenote: Did you spot the cute little angel on my sunnies? Mr Loos would hate it, but he shall move over!

My Outfit
Kimono: Mukzin, Sunglasses: Pearls & Swine, Bag: Gucci, Shoes: Ego and Greed,
Rings: Swarovski, Bangle: Bally

Pictures: Marco Borromeo

Sara is in Love with… organ dress Swiss Fashion Design Mode Suisse
Sara is in Love with… organ dress Swiss Fashion Design Mode Suisse
Sara is in Love with… organ dress Swiss Fashion Design Mode Suisse

Day after day we dress up to cover ourselves. Are we doing this to hide our own vulnerability? Today, my world is upside down, my dress from Swiss designer Jacqueline Loekito reveals what inside of me, hidden beneath my skin: My organs, the machine that makes this body functio.

There is a poetry in this look and rarely ever a dress inspired me to think so much about its concept while it still manages to make me feel beautiful wearing it. I see it as a symbol of the beauty of evanescence and fragility. But a positive symbol that takes away the fear and replaces if with the suggestion to go out, sip pink champagne and forget about our mortality.

In my opinion, Swiss designer Jacqueline Loekito managed the almost impossible when she created this dress: Bringing together a philosophical concept about life and death and making it look glamourous.

When I was wearing the dress for the first time, one of the sleeves was closed and I couldn’t move my left arm for the whole eve. I loved the uniqueness of this shape and how it transformed me in an almost inhuman way. But I couldn’t text or grab money from my wallet. Jacqueline changed the dress for me to give me my second arm back so I could snap stories during fashion shows. Me and my organs are happy now.

Sara is in Love with… organ dress Swiss Fashion Design Mode Suisse
Sara is in Love with… organ dress Swiss Fashion Design Mode Suisse

By the way: Jacqueline Loekito is presenting her new collection at Mode Suisse in Zurich on the 31 August. Can’t wait to see her new creations. Are you curious too?

Sara is in Love with… organ dress Swiss Fashion Design Mode Suisse
Sara is in Love with… organ dress Swiss Fashion Design Mode Suisse
Sara is in Love with… organ dress Swiss Fashion Design Mode Suisse
Sara is in Love with… organ dress Swiss Fashion Design Mode Suisse
Sara is in Love with… organ dress Swiss Fashion Design Mode Suisse
Sara is in Love with… organ dress Swiss Fashion Design Mode Suisse

My Outfit
Dress: Jacqueline Loekito, Sunglasses: Sunglass Spot, Shoes: Vivienne Westwood x Melissa,
Bag: Lulu Guiness, Bangles: Les Georgettes by Altesse, Earrings: Sophie Cochevelou

Pictures: Marco Borromeo.

Sara is in Love with… fashion blogger Swiss Zurich summer beach swimsuit Versace neon green vintage

Yay, I finally joined the queens of the beaches and look awesome in my swimsuit all day long, under a long row of pink fluffy palm trees – not. Is there somebody else in the city, pretending it’s neither holiday season nor a heatwave, or am I the last one who didn’t get that sunbathing is on the agenda and work has been cancelled? If it was a message to all I’m sorry: You must have missed to put my address on the mailing list.

Yesterday morning I sat on the bus, still very sleepy since finding the way to dreamland is not so easy in this heat. I asked myself why there are so many empty seats. Then realisation hit me: It’s ’cause everybody else decided to have adventures far away from their office desks. I imagine most beaches, islands and hotels must be more crowded than offices right now.

Did you make it out of the ordinary too? Well done if yes! If your sipping a cocktail and watching the waves, please think of me for a second. I promise I’ll do the same when my time to escape has come. But right now the piles of tasks everybody left behind are calling my name in their sweet, whispering voices. Just a second, I’m coming.

To be honest, I’m not the stereotypical beach girl anyway and if I have the choice between beach and a cool museum or discovering a new city I choose the not-beach-option most of the time. My sun allergy says thanks. But guess what: I do buy a new swimsuit or bikini every now and then, seeing myself chilling in a pink pool in my enormous flamingo floatie in that instagrammable hotel.

So here I am, playing beach day in my neon green vintage Versace on the terrace. The medusa on my back smiles when I tell her: No, this time this is not going to be the only use of my new swimsuit, this time we will make it to the beach! Get ready: We’re coming, Medusa and me! Just give me time to work through some piles of papers first.

Sara is in Love with… fashion blogger Swiss Zurich summer beach swimsuit Versace neon green vintage

My Outfit
Swimsuit: Versace Vintage from Love at the Bus Stop,
Bag: nana-nana by Fred Segal from Globus, Sunglasses: House of Holland,
Necklace and Bracelet: Heartbeads, Hat: Mama Tierra, Shoes: Sophia Webster

Pictures: Marco Borromeo. This post contains sponsored products.

Sara is in Love with… Swiss Fashion blogger African Fashion pink hair
Sara is in Love with… Swiss Fashion blogger African Fashion pink hair

As soon as it gets warmer my love for African prints awakes. Well, actually it wasn’t sleeping during winter, but since there are rarely warm jumpers or coats featuring those strong prints, I had to put them aside and wait till it was finally African Season in Europe again. Let the pattern mania begin!

Just like last summer, I see quite some European/American labels featuring African prints in their collections and this fills me with puzzlement: Most of them just seem to repeat what was done by African designers already, same fabrics, not very different cuts and silhouettes and not much innovation. Why do they bother if they don’t add something different I ask myself and even more so: Why should I not just go for the real thing and support the African designers with my shopping?

This is just what I do in this look with my pencil skirt and jacket made in Nigeria. I believe that cultures enrich each other and it makes me happy that in my everyday life there are little signs of many different influences all mixed up to a beautiful union. This feeling is what I expect from European designers using African Prints: I want them to work with those fabrics because they adore their strong uniqueness and I want them to add something of their culture, to reinterpret them and create something new with love. This is what I’d buy, hang next to my original African designs, my Chinese kimonos, and British tartan skirts and take out to combine it to wild looks that know no boundaries.

Sara is in Love with… Swiss Fashion blogger African Fashion pink hair
Sara is in Love with… Swiss Fashion blogger African Fashion pink hair
Sara is in Love with… Swiss Fashion blogger African Fashion pink hair
Sara is in Love with… Swiss Fashion blogger African Fashion pink hair
Sara is in Love with… Swiss Fashion blogger African Fashion pink hair

My Outfit
Jacket and Skirt: Tufafiii from Hanimanns, Jumper: CeliaB, Shoes: Ego & Greed,
Bag & Sunglasses: Maude Studio, Hat: Lack of Color, Belt: HM x Moschino,
Kneesocks: Retropunk

Pictures: Marco Borromeo. This post contains sponsored products.

Sara is in Love with… Zurich pink haired fashion blogger Shrimps coat
Sara is in Love with… Zurich pink haired fashion blogger Shrimps coat
Sara is in Love with… Zurich pink haired fashion blogger Shrimps coat
Sara is in Love with… Zurich pink haired fashion blogger Shrimps coat

How much time do you spend doing what fills you with joy and how much is taken for obligatory tasks? Does the ratio feel balanced or do you wish to be less exhausted or overwhelmed by numerous demands and to-dos?

Honestly, I often wish I had more time for myself or imagine there was a second me who could take care of certain things in my life. Most of the time it’s not the others who put pressure on me, but myself. I want to have a clean home, perfectly died hair, ironed bedsheets, healthy food, and perfect Instagram pictures, while being a good friend, daughter, girlfriend, neighbour and much more at the same time.

Sometimes it’s frustrating that it seems impossible to fulfil all the roles in my life to the hilt and I end up running after things while cutting the time I have for myself on behalf of other tasks. I don’t read the book I anticipated to read for ages, I don’t turn on my telly to watch that movie from my watch list or skip my weekly face mask or don’t turn up at the gym. Even worse: Sometimes I forget to enjoy the fun while thinking of my long to-do list awaiting me when I come home. But then I ask myself why don’t we grant ourselves more time to just do what makes us utterly happy or gives us pleasure and peace? Because in the end isn’t it that what counts? Nobody cares if your laundry is not all ironed or if your windows are spotless.

So let’s stop the guilt of not ticking off all the bullets on the to-do-list and spend more time enjoying. Live your life and don’t let the task lists rule!

This post is an example for taking the time: We shot the pictures a few weeks ago when there was still snow on the ground and I got very excited about how well the colours of my hair and the coat fit with the location. I haven’t shown them to you until now because of prioritizing to edit looks with gifted items. So here we are, the snow is gone and I finally I took the liberty of showing you my dream winter coat while everybody is longing for summer already. But you know what: I feel great and that’s priceless. Next time, I shall do what I love earlier!

Sara is in Love with… Zurich pink haired fashion blogger Shrimps coat
Sara is in Love with… Zurich pink haired fashion blogger Shrimps coat
Sara is in Love with… Zurich pink haired fashion blogger Shrimps coat
Sara is in Love with… Zurich pink haired fashion blogger Shrimps coat
Sara is in Love with… Zurich pink haired fashion blogger Shrimps coat
Sara is in Love with… Zurich pink haired fashion blogger Shrimps coat
Sara is in Love with… Zurich pink haired fashion blogger Shrimps coat

My Outfit
Coat: Shrimps, Top: Nina Yuun, Skirt: Vintage, Boots: Dr. Martens, Hat: Manor,
Bag and Choker: H&M x Moschino, Tights: Calzedonia  

Pictures: Marco Borromeo

Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style

Some movies linger in your mind, like the faint hint of a perfume you catch in a room long after its wearer is gone. The Neon Demon is one of these movies, and I think it inspired me for this look indirectly: The psychedelic intensity of the colours, the electronic score with the bumping party vibes and the stylish aesthetics are what I had in mind when I styled this outfit.

Yes, I’m still impressed by the story of how innocence can be consumed by harsh neon lights who break the dark night like a shrill scream. “Beauty isn’t everything, it’s the only thing,” a sentence that didn’t leave me. Shockingly, in the movie only blood and guts were hiding beneath the beautiful facade leaving the observer shocked and disillusionized.

How is it in real life? What can we expect behind a cheeky smile, the doors of a pretty house or a charming girl wearing a beautiful outfit? Never be fooled by the surface, because very often it doesn’t reveal what lays beyond.

It seems like I display my glowing heart openly right on my chest, but is it just an illusion caused by your eyes fooling you? Do you believe what your eyes show you or do you sometimes see clear only when you close them and rather listen to your mind?

Maybe we find out together in 2019, so happy New Year everybody! Let’s start it with hammering party beats, neon lights and a lot of curiosity.

Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style

“Beauty isn’t everything,
it’s the only thing,”

The Neon Demon
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style

Get 10% when shopping at Laura Vita till the end of January
 with the code SARALOVE10

My Outfit
Dress: Nympha, Boots: Laura Vita, Bag: Moschino x H&M, Earrings: Tukadu

Pictures: Marco Borromeo.  This post contains sponsored products.

Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair

Science Fiction has always been one of my major fashion inspirations. Visually, I love it shiny, futuristic and bold, but there is more behind it: Science Fiction is something exceptionally mentally stimulating, it’s a symbol of open-mindedness, the affirmation of unknown possibilities. Some even call Science Fiction philosophy in fancy dress.

I know a lot of people who stick to reality in every thought they have, but why not imagine a world with aliens, teleportation and exotic species? As long as you can’t prove it’s impossible, there is the possibility it’s somewhere out there! Since I was a child, I’ve been curious to know what’s behind the next hill and the next and the next one… “What if?” is still one of my favourite questions. Sometimes people roll their eyes and tell me it’s pointless to keep the mind busy with chimaeras, I say it keeps creativity alive.

From wondering what’s behind the next hill I extended my curiosity to the next galaxy and universe, fascinated by the attraction of the unknown which might be different from anything ever seen before. What fashion would species from other galaxies wear, how would time travel influence fashion and would aliens become the next era of supermodels?

Science Fiction means to dream big for me, it’s a synonym for adventure and boldness, and this is what I want my looks to be! Therefore I aim far, love to dress like I’m boarding my spaceship and travelling to the next universe of fashion. Are you coming with me?

Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair

My Outfit
Dress: Vintage Marc Jacobs found at Love at the Bus Stop, Shoes: Sorel, Bag: Melissa,
Sunglasses: Saint Laurent, Gloves: Bought in London

Pictures: Marco Borromeo. This post contains sponsored products.

Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger

Pop Art, an art movement rebelling against the notion of tradition that emerged in the late 1950s, redefined the idea of original and copy with its focus on mass production and repetition. Andy Warhol, the probably biggest icon of pop art, said “I used to drink. I used to have the same lunch every day, for 20 years, I guess the same thing over and over”.

If any fashion label in the world embraces the spirit of pop art and keeps it alive, its Moschino! Jeremy Scott’s bold and iconic designs that always come with a humorous twinkle could even be considered as the legacy of pop art.

Therefore Moschino, this year H&M designer collaboration, is THE perfect choice: While pop art embraced mass production, H&M brings Moschino to the masses with a collection full of fun. Moschino [tv] H&M features Jeremy’s favourite Disney cartoon characters, MTV-logos, the iconic Moschino logo, golden bling bling and fancy novelty bags (omg a condom shaped bag).

The collection will be available online and in selected stores worldwide from November 8. If you are planning to visit Zurich, you might encounter me in my pink Moschino [tv] H&M coat queuing early in the morning.

Make space Warhol, Jeremy claims your throne as king of reproductive art!

Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger

My Outfit
Coat and Belt: Moschino [tv] H&M, Dungarees, Boots and Jumper: H&M

Pictures: Marco Borromeo. This post contains sponsored products.

Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger

Why yellow is the most warm, noble and closest to the bright light; 
why Blue is that mix of excitement and serenity, so far that it evokes the shadows; 
and why Red is the exaltation of Yellow and Blue, the synthesis, 
the vanishing of the bright light into the shadows

Johann Wolfgang von Goethe
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger

This is what Goethe wrote to South American revolutionary Francisco de Miranda in a letter, referring to the flag of Colombia which has the same three colours as my jumpsuit in this look. Reading Goethe’s words gives my look another dimension and reveals the philosophy behind colours.


As a true colour enthusiast, thinking about the meaning of colours is one of my favourite topics to keep my brain cells busy on some calm evenings. A lot of interesting questions and hypothesis are linked if you allow yourself to open up your mind: What is colour actually? Let’s start with the fact that colours don’t have a physique, you can neither touch nor taste them. They only exist in dependence of light and change in different light situations while complete darkness makes them disappear as well.

Colours only emerge within our perception of objects, people and in nature, which leads to the question if they only exist in the eye of the beholder. To make the topic more complex we have to consider the fact that every observer experiences colour in a different way: The exact shade of red of my bag might be seen differently by every one of you. How would you describe it: Maybe as a bright red, a firefighter red, the perfect lipstick red? What feeling does it evoke in you: Is it warm, aggressive, female, powerful or dangerous? Maybe some of you are colourblind and experience it as a shade of green. 

How would an animal with its very different way of seeing colours perceive my bag? Dogs and cats see mostly in green and have an especially poor vision when it comes to red tones, for example, butterflies see colours we don’t perceive and vipers don’t even have eyes but “see” with feeling the heat of objects.

Let me finish with the ultimate question of the day: Imagine if we would live in a world of blind people or a world without light: Would colours just stop to exist without somebody capable of perceiving them? I am curious to hear your thoughts about this… 

Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger

My Outfit
Jumpsuit: Tufafii from Hanimanns, Jacket: 90s Moschino from Love at the Bus Stop,
Shoes: Love Moschino, Bag: Moschino A/W 2014, Sunglasses: Saint Laurent,
Brooch: Schmiley Mo, Bangle: Les Georgettes by Altesse, Belt: Vintage

Pictures: Marco Borromeo. This post contains sponsored products.

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