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Pink

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pastel look, mermaid outfit, lilac cardigan
Miu Miu sunglasses, pink hair, blogger look
pastel outfit, blogger look, baby blue dress
Kate Spade, pale pink Maise, handbag
Mermaid cats, cute collar, miss patina
Kate Spade bag, pastel look, blogger outfit
Pastel look, mermaid outfit, blogger street style
Kate Spade, pale pink Maise, shoulder handbag
blogger look, cute collar, mermaid cats
Kate Spade, pastel handbag, shoulder bag

I am mermaid-crazy, not just since they are super-trendy, but it already started in my childhood. I can still sing a few songs from Ariel the Little Mermaid (my first CD ever) and have the movie on my shelf and don‘t care if anybody thinks this is childish. I believe we should never stop dreaming about fairy tales, no matter how old we are.

When I found this cute pastel cardigan it was like a jackpot: If there is anything better than mermaids, it must be mermaid cats! Imagine a bunch of fluffy cats with fish tails having adventures in the sea. Their mighty mercat-king is always swimming ahead with its trident; others play the underwater harp and catch mer-mice. I make strange sounds whenever I see a cat, just thinking about their fish-tailed fantasy relatives makes me giddy.

The baby blue top/dress (not so sure how to call it) is like made for a mermaid outfit: Doesn‘t it look like a siren‘s tail? I shopped this look when I was in London a few weeks ago, and therefore it reminds me of the beautiful days I spent there. I even had a bath in a bubble pool wearing those clothes at the Galeria Melissa (see post here). I was so excited I even lost my sunglasses in the pool. Luckily it was a cheap pair, not my Miu Miu glasses.

Life under the sea isn’t without dangers; every mermaid needs to know…

My Outfit:

Cardigan: Miss Patina, Blue Top: Twist x Turn, Handbag: Kate Spade,
Pompom: The Goodhood, Sunglasses: Miu Miu, Earrings: Kanokkorn Lamlert,
Bracelet: The Goodhood
Vive Maria SS16, pastel spring look, dreamy style
Jazzafine, dear fascinator, cute headwear
vive maria ss16, flower print dress, 50s style dress
Vive Maria SS16, flower print dress, vintage look
streetstyle blogger, retro style, vive maria dress
Jazzafine, bambi fascinator, headwear
style blogger, handcandy, statement bracelet
round flower sunglasses, dear fascinator, jazzafine headwear
pastel summer look, dreamy street style, 50s style dress
Vivienne Westwood x Melissa shoes, jelly high heels, net socks
Vow London, sunglasses, pink round sunnies

Very close to the chimney, there is a fawn, it always sleeps and sits on a bed of gravel, its big eyes open but dead, its fur soft yet cold. This is a memory of my childhood and bambi is still in my parents home, frozen in time and waiting there with its sad eyes whenever I come to visit. My father told me that he found it lying dead in the forest when he was a kid, and the gamekeeper had it stuffed for him. Since I was very young, I was fascinated by this creature, because it was my first and only very close encounter with a fawn.

For all beauty inhabited by this creature, there is a lot of melancholy in seeing it stuffed: Aren’t they made for running through the forest and snack on field flowers?

Therefore, my Bambi is no taxidermy, but a cute fascinator, the bed of gravel has been replaced with a bed of flowers and living Bambi can run freely in the forest. No animals harmed in the name of fashion here (even my shoes are plastic, you see).

Still, the memory of its stuffed version I hold very dear because it is strongly connected to something very precious: My parents, my childhood and the first place I ever thought of as home.

My Outfit:

Dress: Vive Maria, Fascinator: Jazzafine, Bag: River Island (old), Sunglasses: Vow, Bracelet: Goodhood, Shoes: Vivienne Westwood x Melissa, Socks: The Whitepepper
pink hair, hair care, joico
olaplex, hair care, care for bleached hair

A lot of you guys ask me for advice on dying your hair pink and what products I use. Therefore, I hope you enjoy this guide filled with the wisdom taught by living the dream of a pink-haired girl for three years.

The decision: Say yes to the pink way of life

If you play with the thought of dying your hair pink, let me tell you: It’s not a decision lightly taken. It will mean that you have to invest a lot of money and even more time into your mane to make this rosy dream come (and stay) true. Besides, be aware this colour is a statement and it will influence how people judge you and maybe even the kind of jobs you will get. Pink is certainly not for everybody. Once gone pink, there is no fast way back.

The bleaching: Don’t do this at home

For a lovely shade of pink, there is no way around bleaching your hair. The darker your natural colour is, the more it will take. I strongly recommend having your hair bleached by a hairdresser. Bleach can be dangerous if not applied the right way, so please don’t do this at home.

My hairdresser uses Olaplex while bleaching and I couldn’t be happier. Olaplex reconnects the broken bonds in your hair and helps to prevent breakage. Although you hear about miracles in hair care every week, this one is really a game changer and I can’t imagine living without it! My hair used to break and I used to lose quite some hair before I discovered Olaplex. It brought my mane back to a far healthier state. Olaplex is a three-step treatment: Step one goes into the bleach, step two is applied right afterwards. The third and final step is a take-home treatment you can use once a week as a deep conditioning mask.

Since hair grows fast (about one centimetre a month) you will need to fresh up your roots about every four to six weeks. Better select a lovely hair stylist, cause you will see each other a lot of from now on 😉

The most exciting part: Turning into a walking candy floss

No comes the fun part: After bleaching it your hair is white as a fairy and this means it’s time to add your favourite colour called pink. Unlike with more natural hair colours, there is no permanent pink dye. Your colour, especially if it’s a pastel shade of pink will wash out very fast. I tried many different labels of hair dye, but the effect is mostly the same.

I like best to mix my shade of pink with Joica Vero-K Pak ruby red, a hint of purple and conditioner. Don’t worry too much about the right mixture of dye and conditioner: If the result turns out too bright, it’s not going to stay for a long time.

bleach london, pink hair, pastel hair
baptiste, dry shampoo, pink hair

The Washing: Your hair will suffer from Aquaphobia from now on

You love it if your hair smells like fresh roses? Then I have very bad news for you: From now on your hair will hate to be washed and with every touch of water your perfect shade of pink will fade. I used to wash my hair every day and it felt like straw. At the moment, I am down to every second day and it helps to increase the quality of my hair. I believe that using a good shampoo and never go without a generous amount of conditioner is crucial; my favourites are the Joico K-Pak shampoo and conditioner.

If you feel that your shade of pink needs a slight touch up, you can use a coloured shampoo like the Rosé shampoo from Bleach London to add a hint of colour. Since my hair doesn’t feel very soft after using it, I can’t recommend it as a daily shampoo. The Bleach London hair crayons are a handy trick to freshen up the roots and cover wisps lacking pink. If you don’t have a crayon ready, you can use a pink blush as a makeshift.

Dry shampoo is going to be your best friend:: It will help you to survive days without washing your hair, make it smell lovely and as an incredible bonus add texture. I am a big fan of the products of Baptiste, they have the cutest designs and come in a lot of different scents. Even better news: They are quite inexpensive, yay!

hair oil, hair care, john frieda

The other good friends: Hair Care



No wonder hair oil can’t make come true
Hair oil is another miraculous weapon in hair care and my favourite product. It’s what poor bleached hair dreams of to keep it soft, makes it shine, helps against frizz and smells so so delicious. My favourites are the John Frida Frizz Ease hair oil and the Redken diamond-oil and I use both of them alternatively.

Avoid the sun like a pink vampire or use SPF
Not just washing makes your pink fade but as well the sun. Therefore, I recommend to either avoid it or use SPF on your hair. My tip is Aveda Sun Care Protective Hair Veil.

Pink saints avoid heat
But we can’t all be saints, and I am a serious sinner… If you can’t avoid to blow dry or straighten your hair, use a heat protectant – like the Joico Ironclad – and a good quality flat iron. Sorry for mentioning Joico again (no, this post is not sponsored by them) but I am very fond of the Joico styler. It repairs and protects your hair because it works with a keratin fuel that is poured into your hair while using it.

The cutting: You just need to let go


Your hair might have more split-ends now and needs this to look healthy and tidy. I have my hair cut whenever I have the roots bleached; this means every four to six weeks.

The cleaning: Your bathroom doesn’t have to copy your look


One point many guides on pink hair don’t mention: You’ll have to put more effort into cleaning if you don’t want your bathroom tiles to look just like your head. I strictly get rid of all rests of dye right after washing it out, and my tiles are as white as a smile from a toothpaste advertising. But I’ve seen else at friends homes…

The happy end: Having pink powers


I’ve been dying my hair pink for the first time in 2013 and I never regretted it. I love having a candy floss mane and believe it shaped the person I am. When people call me “the pink girl” I broadly smile and I developed a thick skin to overhear comments such as “Barbie” or “Lady Gaga” coming from strangers on the street. If you say yes to pink like me, I’ll be euphoric to welcome you in the crowd of unicorns and be delighted the world got a little bit more pink.
rainbow look, spring outfit, pink hair
Maude Studio, iridescent bag, Minga London rainbow skirt
Skechers, rainbow sneakers, Voegele Shoes
Iridescent bag, pink spring coat, rainbow co-ord
blogger look, colourful outfit, pink spring coat
baccurelli, acrylic jewelery, yellow brooch
rainbow sneakers, Skechers, Voegle shoes
rainbow shoes, Skechers, Voegele shoes
pink spring coat, united colors of benetton, pink hair
Tatty Devine, name necklace, cloud perspex
minga london, rainbow outfit, crop top
united colors of benetton, pink coat, pink outfit

Me wearing sneakers? Might not sound very spectacular, but it‘s something I couldn‘t have imagined two years ago. I am not sporty at all, so I felt like a pretender. I wanted to be chic, elegant and make my rather short legs look longer. I preferred to have my feet covered in blisters from going shopping on heeled shoes instead of looking like the small girl I actually am.

What a silly girl I was! The hip chicks on the streets of London would laugh at me. How could it take so long till I discovered how cool sneakers can look? The sneakers revolution arrived in Sara’s wonderland, long legs are overrated anyway!

While I already own a few pairs of sneakers, those are my first pair of Skechers. I can tell you: They are the comfiest shoes in my collection and wearing them feels like walking on clouds. And as you see: They don‘t just come in black or blue, but as well in rainbow, which makes them dream shoes.

I‘m going to be in London quite soon and imagine who is going to be the whole day on the feet, very determined to catch up with everything in never enough time.

I have big plans for meeting people, shopping, eating a lot of Indian food and a very special shooting I can‘t tell you about yet. Just as much: It‘s not for my page, and it‘s something I just know you‘ll love.

My Outfit:

Coat: United Colors of Benetton, Top & Skirt: Minga London,
Shoes: Skechers bought at Vögele Shoes, Bag: Maude Studio, Sunnies: Unif (old),
Necklace: Tatty Devine, Yellow Brooch: Baccurelli, Yellow/Green Bangle: Eat.Me.Do,
Purple/Green Bangle: Kate Rhode, Kneesocks: Primark
charlotte simone, hattie stewart, doodle skirt
The Whitepepper, Streetstyle, rainbow look
Maude Studio, iridescent bag, diamond bag
Charlotte Simone, rainbow swirl, fur scarf
Charlotte Simone, tulle top, Jessica Shaw
streetstyle, quirky fashion, rainbow scarf
Maude Studio, iridescent bag, hattie stewart
Jessica Shaw, tulle top, charlotte simone
Baccurelli, alien brooch, acrylic jewellery
charlotte simone, the whitepepper, street style
rainbow scarf, fur scarf, charlotte simone

My perfectionism is out of this world! Finally, I can show you this rainbow space look, something I planned since Christmas. The odds have been against me: My hairdresser was booked out; I couldn’t find the location I had in mind and last but not least spent hours selecting and editing pictures, changing my mind over and over again. I refuse to release a post unless I am sincerely satisfied with it and believe in quality over quantity.

This look pushed my boundaries of perfectionism so much because it contains several pieces especially dear to me. The diamond bag from Maude Studio I was lusting for months before I had it in my hands, the Charlotte Simone Scarf that was a Christmas gift from my darling. Last but not least The Whitepepper skirt with a print by my illustrator crush Hattie Stewart.

Friends who are not blogging very often say they want to start a blog too when they see the exciting things arriving on my doorstep. Often they forget, that no label gives you anything just for free, but there is a lot of work involved.

Don’t get me wrong: I am very grateful for being on this path, and I am living my fashion dreams. Perfectionism may be in the way sometimes, but it’s as well a powerful impulse to live up to my expectations and to what I owe the amazing designers out there. It’s my thank you to them for the amazing things they create.

I hope you like this look, and it brightens up your day. Keep watching out for rainbow worms!

My Outfit:

Top: Jessica Shaw, Skirt: Hattie Stewart x The Whitepepper, Scarf: Charlotte Simone,
Jacket: Vintage, Bag: Maude Studio, Boots: Timberland, Earrings: L.O.M.,
Brooch: Baccurelli, Ring: Tatty Devine (old), Tights: Topshop
The Whitepepper, dress with eyes, red and pink
Hattie Stewart, The Whitepepper, dress with eyes
The Whitepepper, Hattie Stewart, Lolita
Melissa shoes, red jelly shoes, cute socks
Hattie Stewart, The Whitepepper, London Streetstyle
Hattie Stewart, The Whitepepper, Baby-g
red and pink, street style, fashion
Hattie Stewart, the whitepepper, street style
Melissa shoes, red shoes, jelly shoes

It’s always hard to let people go if you value them dearly. In the beginning, hot promises to visit each other help to dry the crocodile tears, but after a while, you realise more and more that those visits either don’t happen at all, far less than you imagined or that your relationship is just not the same anymore.

No more spontaneous meetings in a cosy coffee shop and cheering each other up after a hard day, no more lazy Sunday afternoons with pizza and your favourite series. Life feels a little bit more lonely, and you have no idea if there will ever be a new friend that can fill the gap in your life.

This is what I go through at the moment. It seems that too many people I love are leaving in a too short time. While the look I show you is a happy outfit, the closed eyes of my dress perfectly express what I feel: I just want to close my eyes and pretend nobody ever leaves. Oh, what a sweet but stupid nostalgia! But who can blame me: I am a sensible girl, neither afraid or ashamed of shedding tears when I am emotionally touched.

I remember all the novels I read about friendship among girls when I was a teenager. All of them going through thick and thin together, discovering sweet innocent love and helping each other over the oh-so-broken heart. This is the kind of friendship I was longing for my whole life. But teenage times are long gone, and friendship didn’t get easier, only time did get less.

Yes we are all online 24 hours a day, we can be part of each others lives no matter how far we are from each other, but let’s be honest: It’s still not the same. And believe me: On Facebook, you only see the happy moments and never what happens if the eyes of the cameras are closed. So why don’t we get offline and call an old friend?


My Outfit:

Dress: The Whitepepper, Necklace: Happiness Boutique, Shoes: Melissa (old),
Tights and Socks: Topshop, Sunglasses: Vintage, Earrings: Vintage, Watch: Baby-G,
Ring: Tatty Devine (old)
Karen by Simonsen, Lazy Oaf, winter look
streetstyle, skinny dip, flamingo bag
pink winter look, flamingo bag, maxi dress
pompom, purple, the laden showroom
Skinny Dip, flamingo bag, clutch
karen by simonsen, wool coat, pink look
karen by simonsen, winter look, pink coat
winter outfit, pink coat, flamingo bag
skinny dip london, flamingo bag, clutch bag

Yay, I loved to shoot this outfit. No freezing in the cold but feeling cozy and warm in my wool coat while presenting my winter jacket. Why can’t it always be like this? It might not be the most quirky look I ever styled, but I love this casual winter look and wear it a lot recently.

The dress has already become one of my favourites no matter that my mother asked me If I’m wearing a clown costume seeing me wearing it. Sometimes parents are strange creatures, aren’t they? I remember the day so well when my mother saw my pink hair for the first time and didn’t want to speak to me nor leave the car. Meanwhile, she got used to having a pink-haired daughter, even if the candy colours don’t run in the family.

There seems to be no end in sight for the era of the flamingo. While I show you my darling flamingo bag from Skinnydip I got a few weeks ago in London; three new flamingo pieces are already waiting on my desk to be included in a styling. I wish I could show you everything right away, I Iove all of them and see it as a great privilege of being a blogger to be surrounded by so many beautiful things. Dear weather, please, be kind to me, I have to take pictures.

If you like the look: Shhhhhh, jacket and dress are on sale right now, so you could make a bargain.


My Outfit:

Dress: Lazy Oaf, Coat: Karen by Simonsen, Bag: Skinny Dip (sold out),
Pompom Keychain: The Laden Showroom, Earrings: Kanokkorn Lamlert,
Sunglasses: Alexander Wang, Gloves & Scarf: Vintage, Shoes: Timberland 
neoprene jumper, American Retro, retro game fashion
Baby-G watch, pink, 90s watch
Neoprene jumper, retro game fashion, Tatty devine
Neoprene jumper, flock mini, pink look
Tatty Devine, 80s phone, statement necklace
le specs sunglasses, pink hair, baby-g watch
neoprene jumper, retro game fashion, 1979 jumper
baby-g, pink watch, casio
Skinny Dip, furry backpack, pink and grey
Game over, done and finished. This is how I felt at the end of the year. 2015, you have been exhausting, and drained me of the last bit of energy I had left. All I wanted to do with my time off this week was sleeping, listening to Kate Bush, eating crisps and watching Star Trek.

I didn’t plan to abandon the blog and take a break, but I suddenly felt that this is what I need. Readers might believe that I always have a happy life because of my colourful pictures, but don’t get me wrong: Just because I don’t dress in black and boring, doesn’t mean there is no stress in my life.

Nonetheless of the sudden break, we shot a few outfit posts. My photographer had a couple of days off and the weather was good, it would have been an unforgivable neglect. I only couldn’t force myself to edit the pictures. I started several times, but my concentration was very poor. I walked away from my computer every few minutes and ended up tidying my wardrobe, baking bread or chatting on the phone.

I love all the looks we shot, but I just didn’t feel like seeing my face on the screen. Many people think that bloggers must be narcissistic, the truth is that I don’t like to see myself on pictures at all. It’s all about the looks I want to show you. Sometimes I nearly despair on the model (myself) not being able to fulfill the high standards I’d like to have while being the only choice of a model I have. My grin looks ridiculous on 99 of 100 pictures, and longer legs couldn’t hurt (Ok, my legs look damn long in these images, I seriously don’t know what magic my photographer did, but let’s face it: I’m just far, far away from being Cara Delevigne). But because I can’t change it and fashion runs through my veins like blood, I will go on and on. I promise. A few days of rest did well; you see: I left my bedsheets for you, and I promise, I’ll surprise you this year and go even more colourful and crazy.

I hope your 2016 started very well lovelies, let’s walk towards new fashion adventures!


My Outfit:

Jumper and Skirt: American Retro, Backpack: Skinnydip, Shoes: Underground,
Watch: Baby-G, Ring: Sara Gallo, Necklace: Tatty Devine, Glasses: Le Specs (sold out),
Earrings: Serena Kuhl, Kneesocks: Primark
Celia B, party look, pineapple hat
An Army of Me: And all of them clothed in my dream dress.
Celia B, Pineapple hat, festive look
For the Family Chronicles: I want to be remembered as the crazy pineapple girl.
Miu Miu, sunglasses, style
Never Without My Sunnies: Miu Miu always has a place right in front of my eyes.
Miu Miu, Pearls and Swine, pineapple hat
Ever Wondered where the pineapples grow? On my head of course!
party look, pineapple fascinator, pattern mix
My Runway is the Street: This is where real life happens.
Pineapple hat, fascinator, pearls & swine
Disco Fruit: Sparkling, Bright and Quirky, yesyesyes!
Miu Miu, sunglasses, best sunnies
Look Into My Eyes: Or have a look at my prrrrrrretty glasses.
Celia B, asymmetrical dress, ruffle dress
Copper Cats: I’m not a big fan of leo print, but this one is pure elegance.
pineapple hat, asymmetrical dress, quirky wedding look
Posing like a vain girl: I just have to, the look is too good.
celia b, pineapple girl, carmen miranda
Outtake of the shooting when we tested the light, sometimes the accidental pictures are the best ones.
pink and orange heels, dorothy perkins, pointy shoes
Strawberries & Oranges: Might turn into a new favourite colour combination.

I could stop blogging now and say: “Yes, I found it, the one and only, the perfect dress”. Now I can rest in peace. What better look can I ever wear than this dress? That pattern mix, the sophisticated fabrics, the decadent ruffles and the cheeky free shoulders: It can’t get better, can it?

I have to think of the shopkeeper in Paolo Coelho’s book “The Alchemist”. He doesn’t want to achieve his dream because it’s what keeps him looking forward to the future. A thought equally sad and sweet I think. Lucky me I have other dreams too (and only a part of them is connected to clothes, unlike some of you might think).

Originally, I just borrowed the dream dress from Celia B for pictures, but I couldn’t send it back without being heartbroken. I felt like a child who has to give the candy back. A wedding in the family was the perfect excuse to beg the designer to sell my object of desire to me.

If my ancestors ever have a look at the family pictures, they will know me as the crazy pineapple girl. My dear friend Bink from Pearls & Swine made the cutest disco pineapple to go with my dress. At first I wasn’t sure if the orange of the dress would go well with my pink hair, but a little bit of accessory magic can change everything.

Believe it or not, I even caught the bridal bouquet, so this is a true power outfit. And before you ask: No, I’m not getting married now, I’m just not the girl to fall for white dresses when I can stay on my rainbow. Maybe I would reconsider if Celia B started to do wedding dresses as well…

Do you agree this is my best look ever and what is your dream look?

My Outfit:

Dress: Celia B, Fascinator: Pearls & Swine, Sunglasses: Miu Miu,
Shoes: Dorothy Perkins, Bangles: Vintage, Rose Quartz Ring: Tenebris,
Heart Ring: Nina Bee, Scarf: old (similar here)
harnett and pope, made in london, crazy sunglasses
Vibrant pink and red and made in Shoreditch: Loving my new blouse from Harnett & Pope.
le specs glasses, harnett and pope, streetstyle
No, I never buy my glasses in party stores, but I have a talent for finding quirky designer glasses.
urbanpeople, pink sneakers, kangaroos rage animal
An urban look needs sneakers. There is just point in wearing heels and getting sore feet.
Kar Lagerfeld, Choupette,handbag
My second piece of Choupette. This bag won my heart the second I saw it.
Streetstyle, made in london, harnett and pope
Ready for the day: A look you can wear from morning till night.
tatty devine, statement necklace, pink petal necklace
Statement flowers: My favourite necklace of the moment from Tatty Devine.
dip dye blouse, streetstyle, silk blouse
What a perfect gradient, isn’t it?
Streetstyle, harnett and pope, tatty devine
Shapeshifter: It’s amazing what happens if the wind plays with my blouse.
Urbanpeople, pink sneakers, kangaroos
Can’t stop wearing those sneakers because they are so, so comfortable.
streetstyle, karl Lagergeld, harnett and pope
Just can’t show you enough of the coloured silk.

Sometimes I watch other people and wonder how they can manage everything they do: Let me tell you about an amazing woman, let’s call her Clara for this post. Clara has a full-time job in a leading position, the perfect boyfriend, an amazing flat with a mixture of designer and vintage pieces. She runs a blog, a little online shop where she sells her self-made illustrations, and when you follow her Facebook feed, you get the impression she is on holidays once a month and dines in the best restaurants all over the world. What an amazing life! The longer you hang around on Facebook or Instagram, the more Claras you will find. They have lives without tears, sweat, hangovers or tiredness.

How on earth are they doing it and what secret do they possess we ordinary humans can’t even guess? Sad news: Probably Clara didn’t watch a single movie in a year, never spends a night in a club and didn’t cook in her stylish kitchen for months. There are no superhumans among us; it’s just all about priorities.

This is why I haven’t been blogging as much as I wished to recently. Not because I am bored of shooting crazy looks or telling you about my newest find. But I am not just Sara the blogger, but as well Sara the designer, the girlfriend, daughter, traveler and friend to a few of the most amazing people out there. It’s a struggle to fulfill of this roles sometimes, but you know that for sure because your life is just the same.

While I planned to blog a lot this weekend, I ended up tidying up my wardrobe and decluttering my life. It just felt great. Now I have space for new things, and my fingers want to edit pictures. Go Sara, go!

I hope your weekend was great as well, please take some time off from time to time and don’t think that the Clara’s out there are better than you!

My Outfit:

Shirt: Harnett & Pope, Skirt: Monki, Shoes: Urbanpeople, Bag: Karl Lagerfeld,
Tights: Esprit, Necklace: Tatty Devine, Sunglasses: Craig & Karl for Le Specs,
Bangle: Serene Kuhl

(I apologize to all Clara’s out there, it’s pure coincidence I’ve chosen your name as a symbol in this post)

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