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When life gives you oranges, what are you supposed to do? I say: Turn them into juice or wear them as a jumpsuit! This might be my last summer look unless I manage to smuggle myself into the cargo bay of a plane and make it to Madagascar. If not, you have to be happy with this bright mix of orange and pink – one of my favourite colour combos – for a while and be sure that my autumn looks will not be beige either.

Lana del Rey sings “Summertime Sadness” while I write those lines. It matches my feelings so well right now: No, I don’t want to let my favourite season go. So please summer, kiss me just one more time with your warm rays of sunshine before you go. Just another time and another very last time and maybe one time more and I wear my orange jumpsuit for you.

My look and the song have those sweet and sticky vintage vibes in common, just like orange juice served with a lot of sugar. While the wind plays with my earrings I think of times long gone I spent on the beautiful island Bali.

Back then, I bought a wooden parrot necklace in a tiny shop at the beach and wore it all the time. The birds were just as colourfully painted as those on my new earrings. Many things I love to include in my looks have their roots in my childhood, this is no exception. I come back to them and reinterpret them regularly. Just like there is summer after winter and light after dark, they return.

So yes, if life gives you oranges, be happy!
It means winter is not here yet and you received fruits that taste of summer, warmth and sweetness. You might remember something almost forgotten…

My Outfit
Jumpsuit: Cherry & Mint, Knee Socks: Essentiel Antwerp, Shoes: Sophia Webster (old),
Sunglasses: Le Specs, Earrings: Shh by Sadie, Hat: HappyOnion.ch, Belt: Vintage,
Friendship Bracelets: Mama Tierra, Bangles: Bimba y Lola/Vintage,

Pictures: Marco Borromeo.  
This post contains sponsored products.

Sara is in Love with… Swiss fashion blogger red dress look vintage summer neon trend
Sara is in Love with… Swiss fashion blogger red dress look vintage summer neon trend
Sara is in Love with… Swiss fashion blogger red dress look vintage summer neon trend

I’ve always had this thing with neon. Like a moth attracted by the light, I am drawn to bright, fluorescent colours and neon signs. It’s either because I am an eighties child or that it runs in my veins.

When my grandfather was a young man, he went to Italy on holiday and saw “glowing advertisings” for the first time. He was so captured by this that when he went home to his tiny village, he decided to start a neon sign company. Probably the first one in the country. My grandma told me that people called him mad, but he believed in it, and the company still exists. If I still had some of the signs they produced, I’d love to mix them with the tropical neon collection in my living room and have a Mini-Vegas at home.

Thinking about my grandfather makes me wish I could do something as exciting and new as bringing neon signs to a place where people haven’t seen them before. But it has become tougher to come up with something new in a world where an eight-year-old might tell you that he has seen it all before. The resurrected 80’s trend of wearing hot pink and blinding yellow still catches some stares for sure, but the times when it was genuinely shocking are long gone. 

But it didn’t lose its excitement, so let’s follow the neon trail this summer and don’t follow the style guides that tell you to pair your neon pieces with beige please.

Sara is in Love with… Swiss fashion blogger red dress look vintage summer neon trend
Sara is in Love with… Swiss fashion blogger red dress look vintage summer neon trend Essential Antwerp Who is that Girl WTG Antwerp Gentle Monster Tatty Devine 90s cd earrings pink hair sibling Zurich streetart Bally shoes sandals
Sara is in Love with… Swiss fashion blogger red dress look vintage summer neon trend Essential Antwerp Who is that Girl WTG Antwerp Gentle Monster Tatty Devine 90s cd earrings pink hair sibling Zurich streetart Bally shoes sandals
Sara is in Love with… Swiss fashion blogger red dress look vintage summer neon trend Essential Antwerp Who is that Girl WTG Antwerp Gentle Monster Tatty Devine 90s cd earrings pink hair sibling Zurich streetart Bally shoes sandals
Sara is in Love with… Swiss fashion blogger red dress look vintage summer neon trend Essential Antwerp Who is that Girl WTG Antwerp Gentle Monster Tatty Devine 90s cd earrings pink hair sibling Zurich streetart Bally shoes sandals
Sara is in Love with… Swiss fashion blogger red dress look vintage summer neon trend Essential Antwerp Who is that Girl WTG Antwerp Gentle Monster Tatty Devine 90s cd earrings pink hair sibling Zurich streetart Bally shoes sandals
Sara is in Love with… Swiss fashion blogger red dress look vintage summer neon trend Essential Antwerp Who is that Girl WTG Antwerp Gentle Monster Tatty Devine 90s cd earrings pink hair sibling Zurich streetart Bally shoes sandals
Sara is in Love with… Swiss fashion blogger red dress look vintage summer neon trend Essential Antwerp Who is that Girl WTG Antwerp Gentle Monster Tatty Devine 90s cd earrings pink hair sibling Zurich streetart Bally shoes sandals

My Outfit
Dress: Who’s That Girl, Cardigan: Sibling Vintage, Earrings & Necklace: Tatty Devine,
Handbag: Essential Antwerp, Sunglasses: Gentle Monster, Shoes: Bally from Fashionfish, Socks: Glassworks, Phone Case: Valfre, Nails: Nailstudio Diva

Pictures: Marco Borromeo. This post contains sponsored products.

Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s
Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s
Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s
Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s
Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s

I live in the here and now, nourished by the shrillness and comic aesthetics of recent pop culture that I soaked up like a sponge. But my style has as well retro vibes, expressed through cute vintage-style dresses and a strong affirmation of feminity that is characteristic for the 50s.

Therefore, I said yes without a second thought, when I was asked by young and talented photographer Dave Honegger if I am ready to travel into a mystical vintage dreamland for a shoot. I was full of curiosity to see a place that is different from my bubblegum everyday life and curious to meet another me. This is how we ended up in the forest on an autumn day, a group of strangers coming from all directions of the country, following the call to be part of this project. I was in their midst, as the colourful and different character on the set. I had to think of E.T. a lot when we were all staring at the sky why Dave captured us in this surreal mood.I walked around in the forest with bare feet, feeling the leaves between my toes and hearing them rustle. It was a wonderful journey to a time long ago and it felt strange to be back in 2018 afterwards, where tellys are flat and huge. One thing stayed the same: Most people look the same and there are just a few who dare to be different and stick out.

Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s

People Involved
Photographer: Dave Honegger
Extras: @desypientia, @jgfeller, @myccm1, @quicksand_, @lia_graf @newton.ch, @yunique.monteiro, @exoticshortie @anna_kris_r, @youdontknowmee, @trash_panda911

My Outfits
Lip Dress: Lena Hoschek, Red Belt: Vintage, Red Shoes: Melissa,
Pink Dress: Devoi Clothing

Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger

Why yellow is the most warm, noble and closest to the bright light; 
why Blue is that mix of excitement and serenity, so far that it evokes the shadows; 
and why Red is the exaltation of Yellow and Blue, the synthesis, 
the vanishing of the bright light into the shadows

Johann Wolfgang von Goethe
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger

This is what Goethe wrote to South American revolutionary Francisco de Miranda in a letter, referring to the flag of Colombia which has the same three colours as my jumpsuit in this look. Reading Goethe’s words gives my look another dimension and reveals the philosophy behind colours.


As a true colour enthusiast, thinking about the meaning of colours is one of my favourite topics to keep my brain cells busy on some calm evenings. A lot of interesting questions and hypothesis are linked if you allow yourself to open up your mind: What is colour actually? Let’s start with the fact that colours don’t have a physique, you can neither touch nor taste them. They only exist in dependence of light and change in different light situations while complete darkness makes them disappear as well.

Colours only emerge within our perception of objects, people and in nature, which leads to the question if they only exist in the eye of the beholder. To make the topic more complex we have to consider the fact that every observer experiences colour in a different way: The exact shade of red of my bag might be seen differently by every one of you. How would you describe it: Maybe as a bright red, a firefighter red, the perfect lipstick red? What feeling does it evoke in you: Is it warm, aggressive, female, powerful or dangerous? Maybe some of you are colourblind and experience it as a shade of green. 

How would an animal with its very different way of seeing colours perceive my bag? Dogs and cats see mostly in green and have an especially poor vision when it comes to red tones, for example, butterflies see colours we don’t perceive and vipers don’t even have eyes but “see” with feeling the heat of objects.

Let me finish with the ultimate question of the day: Imagine if we would live in a world of blind people or a world without light: Would colours just stop to exist without somebody capable of perceiving them? I am curious to hear your thoughts about this… 

Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger

My Outfit
Jumpsuit: Tufafii from Hanimanns, Jacket: 90s Moschino from Love at the Bus Stop,
Shoes: Love Moschino, Bag: Moschino A/W 2014, Sunglasses: Saint Laurent,
Brooch: Schmiley Mo, Bangle: Les Georgettes by Altesse, Belt: Vintage

Pictures: Marco Borromeo. This post contains sponsored products.

Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger

We are all driven by hope, it keeps us going: The hope that tells us there is a place in this world for every crazy fruit, hope to discover the colour nobody has ever seen before, hope to steal a smile from somebody dear, hope to reach a better place and last but not least: A lot of hope that dreams can become more than just wishes born in the depths of the subconsciousness.

Thousands of new ways and junctions are ahead of us day after day. We are constantly facing decisions such as if we wanna go ahead bravely, make a u-turn and reconsider or just stop. Sometimes the mind and the heart don’t share the same opinion and we can only hope to consider well what both say.

I believe there is no such thing as THE one and only way to do things or to find happiness in life, but a big sea of possibilities bringing happiness, pain, and love. All of them together turn into your unique story. Every choice means the birth and death of possibilities on the complex map of life.

But we shall never give up hope, no matter life is perfect or a total mess at this moment: There is hope the journey from the here and now is going to be a very good one. So let’s be brave and face it!

Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger

My Outfit
Dress: Who’s That Girl, Backpack: Moschino, Shoes: Kat Maconie, Socks: Who’s That Girl,
Sunglasses: Swanglasses, Bangle: Les Georgettes By Altesse

Picture: Marco Borromeo. This post contains sponsored products.

Prada cadillac, pink hair, blogger
Prada cadillac, pink hair, blogger
Bally shoes, pink, bow
pink hair, lightening bolt earrings, suzywan deluxe
polka dot skirt, tara starlet, street style
Bally, shoes, pink
Prada, Cadillac, Sunglasses
Tara Starlet, blogger, outfit
flamingo cardigan, collectif clothing, retro
Prada, cadillac, pink hair
Kate Spade, maise, pink handbag
blogger, look, outfit
Bally, high heels, pink

This post is a goodbye to a label I am very fond of: Oh Tara Starlet, thank you for your flattering skirts and vintage inspired dresses. You cast your magic for eleven years, created dream dresses and turned women into beautiful retro queens. You had a mission, and you fought very brave as an independent label in a sea of cheap high street brands. You were bold and bright, but nevertheless, you had to give up your big dream in the end. Tara Starlet is not the first independent brand I see disappearing; it’s something that happens every day and if we don’t do something will continue to happen.

But what can we do? I must confess it’s not much, but let me tell you one thing: Think wise where you shop, because it doesn’t just influence the looks you wear but changes the fashion landscape. With your purchases, you are a stone in the avalanche that decides which brands stay and which disappear. Do you want everything as cheap as possible and need something new every week? Maybe it’s time to think twice!

Do you wanna buy from people who follow their passion and do their very best to offer unique designs, excellent quality, and clothes produced under fair work conditions? Well, then buy from them and not from the ruthless ones!

During the years, I started to worry more and more about the effects of fast fashion on our world and although I sometimes can’t resist buying from the shops providing it, I believe it’s not the future. I don’t wanna see any more piles of rotting clothes in the desert on telly; I don’t wanna see factory workers treated risking their life and health for a few pennies in emerging countries. Some people say to refuse consumerism is the answer, I don’t think this is possible and reasonable, but consciousness might be the key!

Tara Starlet, it was a very good time with you, I wish you all the best. Hopefully, you will come back one day. In the meanwhile, you live on in my wardrobe, and I’ll wear your pieces with a lot of pride.

My Outfit:

Skirt: Tara Starlet, Top: Collectif, Blazer: Miss Selfridges (old),
Sunglasses: Prada Vintage bought at Markentussi, Shoes: Bally bought at Fashion Fish,
Bag: Kate Spade, Earrings: Suzywan Deluxe bought at Sooo Happy
vintage look, frida kahlo outfit, mexican style
vintage look, pink haired girl, frida kahlo dress
Prada SS12, cadillac shoes, pink stiletto
prada stiletto, cadillac high heels, fashion
Tara Starlet, blogger, pink 50s dress
Frida Kahlo dress, Prada shoes, Markentussi
Furla metropolis, pink glitter bag, mini bag
Frida Kahlo look, blogger style, pink hair
Tara Starlet, 50s style, pink dress
Tara Starlet, pink dress, Madonna dress
Prada Cadillac shoes, Prada SS12, stiletto

Sometimes every girl should feel like a princess! Even if she knows that she is not the prettiest girl in the world and will never win a beauty contest, it can happen, sometimes just for a second. This outfit is one of those moments for me, and I don’t even need a diamond crown to go with it.

I don’t want to make you jealous, but look: I found my dream Prada shoes from SS12 at the vintage store Markentussi, and they were even my size (otherwise I might have considered playing Cinderella’s evil step sister, so lucky me I didn’t have to). As you might know, I am not the kind of girl you can impress with a car, but stilettos with a bullet-shaped tail light are my favourite means of transportation.

Because the hot heels are very 50s, I couldn’t resist to combine them with a vintage style dress. This Tara Starlet is a true head turner. It feels very cheeky with the open back, but what got me first was the print: I am wearing my beloved idol Frida Kahlo right by my heart.

Frida has always been one of the strongest sources of inspiration for me. A woman full of strength, power, creativity, and uniqueness. She fought against all the odds life put in her path and in the end, even conquered death with turning herself into an immortal icon. Imagine this strong woman having a ride in a pink Cadillac, just as pink as my Prada shoes. Frida, you would rock the streets just as you rocked everything you did!

My Outfit:

Dress: Tara Starlet SS15, Shoes: Prada Vintage from Markentussi, Bag: Furla,
Flower Hairclips: Temptress of Waikiki
Vive Maria SS16, pastel spring look, dreamy style
Jazzafine, dear fascinator, cute headwear
vive maria ss16, flower print dress, 50s style dress
Vive Maria SS16, flower print dress, vintage look
streetstyle blogger, retro style, vive maria dress
Jazzafine, bambi fascinator, headwear
style blogger, handcandy, statement bracelet
round flower sunglasses, dear fascinator, jazzafine headwear
pastel summer look, dreamy street style, 50s style dress
Vivienne Westwood x Melissa shoes, jelly high heels, net socks
Vow London, sunglasses, pink round sunnies

Very close to the chimney, there is a fawn, it always sleeps and sits on a bed of gravel, its big eyes open but dead, its fur soft yet cold. This is a memory of my childhood and bambi is still in my parents home, frozen in time and waiting there with its sad eyes whenever I come to visit. My father told me that he found it lying dead in the forest when he was a kid, and the gamekeeper had it stuffed for him. Since I was very young, I was fascinated by this creature, because it was my first and only very close encounter with a fawn.

For all beauty inhabited by this creature, there is a lot of melancholy in seeing it stuffed: Aren’t they made for running through the forest and snack on field flowers?

Therefore, my Bambi is no taxidermy, but a cute fascinator, the bed of gravel has been replaced with a bed of flowers and living Bambi can run freely in the forest. No animals harmed in the name of fashion here (even my shoes are plastic, you see).

Still, the memory of its stuffed version I hold very dear because it is strongly connected to something very precious: My parents, my childhood and the first place I ever thought of as home.

My Outfit:

Dress: Vive Maria, Fascinator: Jazzafine, Bag: River Island (old), Sunglasses: Vow, Bracelet: Goodhood, Shoes: Vivienne Westwood x Melissa, Socks: The Whitepepper
chiara ferragni shoes, surreal shoes, shoes with eyes
jazzafine, mushroom fascinator, miu miu sunglasses
vintage look, vive maria, retro girl
Jazzafine, mushroom hat, autumn fascinator
vive maria, mushroom fascinator, miu miu sunglasses
Chiara Ferragni, glitter shoes, shoes with eyes
vive maria, vintage dress, peter pan collar
vive maria, vintage look, peter pan collar
Vive Maria, retro blogger, vintage style

A rather rare moment: I don’t just feel the autumn, I look like the autumn in person. There are even mushrooms growing on my head. This can only mean one thing: Christmas must be coming closer. Argh, time to panic! So much to do till it’s time to relax under the tree. I’m thinking about gifts, gift guides, and even more gifts. Every year I tell myself that next year I’m going to be better organised and start with preparations earlier. Of course, it doesn’t work and all the last minute actions start again till everybody needs to eat boxes full of cookies to compensate all energy they needed to get there. People are not as smart as they think, seriously. All of this seems like the behaviour of a hamster in a rat race.

This year passed probably faster than any other; I can’t believe it’s almost over. I worked like a dog and dressed like a rainbow. Another birthday is coming up, my godchild can walk on her own now and I see people I love getting older. I start wondering if they notice more lines in my face just as I spot lines on theirs. We are all kind people who tell each other that we still look so so very young, aren’t we? But are we honest or just favourably closing our eyes?

Let’s face it: We are no longer the young and cool ones. No reason to lie, the teenage songs of our generation are already written some time ago. I want to keep my eyes open day and night and not miss a second of my life.

My Outfit:

Dress: Vive Maria, Fascinator: Jazzafine, Shoes: Chiara Ferragni,
Handbag: Azumi And David, Sunglasses: Miu Miu, Bangles and Rings: Vintage
Marc Jacobs, Little Sunny Bite, bear clutch
I went for a walk, found new clothes and a bear.
marc jacobs, blazer, miumiu glitter shades
Didn’t wear blazers for years, but who could resist this Marc Jacobs beauty?
Lena Hoschek, SS11, fulll circle skirt
Feeling like dancing with my full skirt.
Lena Hoschek, SS11, flower print
What a dreamy rose print the queen of all shopping queens found.
lena hoschek, vintage look, 50s outfit
Cheeky posing: Just had to while wearing a look like this.
golden pineapple, earrings, now or never
Favourite Fruit: The golden pineapple.
Vivienne Westwood, Melissa, jelly high heels
Vivienne Westwood shoes complete every look. 
vintage look, marc jacobs, lena hoschek
My photographer said this picture looked sad, I say this is my dreamy face.
golden pineapple, necklace, now or never
A pineapple comes never alone: This is why I have the necklace to the earrings as well.
Little Sunny Bite, bear Clutch, kawaii bag
What are you laughing bear? 
golden pineapple, earrings, quirky jewellery
Another closeup because they are so cute.
Lena Hoschek, circle skirt, vintage look
“Oh my gosh, I’m wearing a perfect look” or whatever I thought when we took this picture.

Other girls go for a walk and end up seeing deer, I end up coming home with a bag full of designer clothes. A few weeks ago, I just wanted to walk a little bit hand in hand with my darling and before I knew what was happening I was standing in the Markentussi store – a fabulous vintage store. I found myself in their changing room with an armload full of clothes from Alexander McQueen, Marc Jacobs and Moschino.

By pure coincidence, this Lena Hoschek skirt was exactly my size. Don’t you agree there was no way leaving without it? And to top up my luck: The Marc Jacobs (not Marc by Marc Jacobs) jacket very close by seemed to be made for it. Gosh, I felt like the one and only queen of all shopping queens, getting just two amazing designer pieces in one stroke.
I’ve been collecting look books from Lena Hoschek for years but never owned a single piece of this outstanding Austrian designer. Her designs are obviously 50s inspired, but with a very distinctive twist. Quite a while ago, when I was still a poor student, I tried on a few Lena pieces and dreamt of owning something of those treasures.
I might be a few years older since then, maybe have a little less skinny legs and the first fine line on my skin, but I have this fabulous skirt as well. Getting older is so cool when it means that your dreams are coming true! I should go for a walk again, maybe I’ll spot deer then…
Do you also end up doing something you haven’t planned at all and what do you think about this look?
My Outfit:
Skirt: Lena Hoschek Vintage, Jacket: Marc Jacobs Vintage, Bag: Little Sunny Bite, Sunglasses: Miu Miu (slightly different pink here), Earrings & Necklace: Now Or Never
Shoes: Vivienne Westwood for Melissa, Socks: Topshop
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