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Sara Streule

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In Fashion

1 L.O.M Dress, 3 Looks

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L.O.M bodycon dress

When I was asked by my favourite label L.O.M if I’d like to become their muse and show in a video how to style one dress in three different ways, of course, I accepted. L.O.M is the perfect choice for festivals and parties, but I think their pieces are too good to not wear them all the time! Fashion that spreads as much happiness, joy and colour as L.O.M just belongs to the streets.

Besides the colourful print and the stunning design, my dress has other benefits: It doesn’t wrinkle and is stretchy what makes it a perfect choice to wear for travelling. Combined with a turtleneck it gets a completely different touch and is even a cool office look. Afterwork party? No problem, I just take off ma turtleneck and I’m ready!

If there’s gonna be a pool party, I top my dress with fun accessories. I choose my fringe coat for a really dramatic appearance., when I arrive at the pool I want to be the queen of the party. A big hat protects me from the sun and in case I accidentally fall into the pool: No problem, my dress is made of lycra. Clever, yes?

What makes the dress a winner for a date night is that it is very flattering and sexy. For this occasion, I choose fewer accessories, since I want to be seen for myself and give my date a chance to look into my eyes.

It would be easy to style three more looks with this versatile piece. In case you fell in love with my dress as much as I did: It’s L.O.M’s piece of the week and you get 20% on it. Shop it here.

Dress
L.O.M

Work/Travel Look
Jumper: H&M, Bag: Moschino
Blazer: Vintage, Shoes: Koi Footwear
Bere:t Dollskill, Sunglasses: Le Specs
Suitcase: Samsonite

Pool Party Look
Coat: CeliaB, Hat: Mama Tierra, Shoes: Dollskill,
Earrings: Up, Necklace: Tatty Devine

Date Night
Belt & Sunglasses: Gucci, Earrings: Swarovski
Shoes: Madame Flamingo, Bag: Maison Margiela

Directed by Philipp Mueller
Music by Dagga produced by Arizona

In Lifestyle

Check your Iron, Be an #irongirl!

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Sara is in Love with… Iron girls

When I was asked to write about iron deficiency I immediately said yes because it’s something I live with since I was a child. I am not alone: Iron deficiency is very common, especially among women and therefore it’s important to raise awareness! It can be treated easily and has a huge impact on wellbeing and health.

What is iron and why do we need it?

Iron is a mineral vital to the proper function of haemoglobin, a protein needed to transport oxygen in the blood. A shortage can lead to a reduced quality of life and even serious health problems.

My story of living with an iron deficiency:
The early years

Since I was a kid, I had issues with iron deficiency. I think it was discovered for the first time when I was at school and my teacher noticed that I was unusually tired and had difficulties to focus during lessons. I also remember that I often slept during the afternoon when I didn’t have school. When I went to the doctor, he tested my blood and after the diagnosis of iron deficiency, I was treated. My energy level increased and I tried to eat more food that was a good source of iron.

Health Iron Deficiency

My story of living with a lack of iron:
The return of the deficiency

I consider myself a person who eats consciously most of the time. But the last few months have been very challenging and stressful and I didn’t take as good care of myself as I usually do. It took me a while to realise that the iron deficiency was back. For weeks I thought my sleeplessness, low mood, anxiousness and constant exhaustion came from the stress. A friend came up with the suggestion that I should check my iron. I went to the doctor, she tested my blood and told me that my iron storage was completely empty. I am taking supplements for three weeks now and it’s amazing how much more balanced I already feel.

Iron & veganism

Often people believe that a vegetarian or vegan diet is a cause for an iron deficiency. I’ve become a vegetarian when I was about fifteen and now I am vegan for a couple of years. I disagree that this diet has to lead to a deficiency as long as you eat balanced. There are a lot of good vegan iron sources such as beans, lentils, quinoa, nuts or tofu for example.

What can be done against iron deficiency

So my message is: If you think you suffer from symptoms from the list below, go to your doctor for a check-up! Iron deficiency can be treated easily and has a huge impact on your life!

Symptoms
of iron deficiency

unusual tiredness
brittle nails and hair loss
sleep disturbances
headaches & dizziness
restless legs
paleness
states of exhaustion
sensitivity to cold

More information:
check-dein-eisen.ch

In Fashion

Pink as F*

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Sara is in Love with… Philipp Mueller home story

Have a look around you and tell me what you see! Does your surrounding look like yourself? No? Why don’t you change that then and create a bigger you around you? Let me tell you about my discovery of pink and how I turned not just myself, but my world pink.

When I was a goth, I painted my walls black and cloaked myself from head to toe into dark colours. I loved the mysteriousness and aura of depth this darkness promised. Two twins, danger and fun, seemed to inhabit the darkness. Both as attractive as seductive.

Hidden in my heart I discovered a tiny pink dot, placed there by a little girl who dreamed of becoming a princess.

After diving into the dark for a while, I suddenly felt the need for colour. It was as if I discovered a tiny pink dot hidden in my heart, placed there by a little girl who dreamed of becoming a princess. As soon as I laid my eyes on this dot, it began to glow and spread. It was like a big wave of pink slowly spread from inside of me, until it filled my surroundings.

Day follows after night, summer after spring and pink after black. A circle. I don’t know what comes next if there is a next, but I know it’s right now. I might change myself again, it might be that this is what I was looking for all the time or that one day I decide to let my universe collide with somebody else’s and create something entirely new.

What I know is one thing: Right now, I stay pink as f***!

My Outfit
First Picture:
Coat: Vinti Andrews, Fascinator: Pearls & Swine, Shoes: Sophia Webster, Dress: CeliaB
Other Pictures:
Jumper: Jacqueline Loekito, Trousers: Calzedonia, Shoes: YRU, Bag: Moschino, Sunnies: ISLYNYC,
Hat: Lack of Color

Pictures: Philipp Mueller

In Fashion

Wasting Time

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Sara is in Love with… faux fur rainbow look

You’re wasting your time, is an often-used expression. People tell me that isolation feels like a waste of time, or a lot of sleep and many other things. Everything is supposed to be efficient and there are piles of books that teach us how to improve our use of time and make the maximum out of it. But is it really a desirable goal or might what feels like waste maybe not be as bad as its reputation?

We might find ourselves in a situation where we can’t provide what we and society expect from us right at the moment we think it should be there. In this case, we are left with two options: Either we can get stressed and feel unhappy, or we just grant ourselves the luxury of takine our time. Admitting that we are not ready for certain things, but it’s ok to take time and it’s what we can do realistically instead of pushing ourselves.

If you reach this point, taking your time suddenly doesn’t feel like a waste but like a gift from you to yourself. This is something I only came to realise in the recent months. I grew up having big dreams in my head, I was (and still am) ambitious, disciplined and used to work a lot. Those are all great abilities and I don’t want to say that you should all become lazy. But I plead for balance, for not being too hard with yourself, for not pushing yourself when you might need time to heal, to rest or to just do nothing.

If you would have asked me where I’d be today ten years ago, I might have said something different then where I am. There are so many things society expect: A girl should be in a relationship in her mid-twenties, get married before 30, have her first kid before 35 and plant a tree and buy a house. Stereotypes life doesn’t play along with sometimes. Some of them you or me consciously reject, others just don’t happen.

How on earth to get married before 25 if you only meet frogs? How to plant a tree if you don’t have roots? Maybe your life is a different story than the standard life and maybe your moment to plant a tree or change plans and go for a palm instead is at a different time? Just breathe and stay calm.

In the last few months, a lot of people told me that I am wasting time being sad and believing in the impossible while I was very brokenhearted. Yes, I sometimes was afraid of that too, but at one point I started to refuse expectations: Because this is my story, this is my life and if I need time, it’s no waste, it’s where I am. If I force myself into something I am not ready for it will not make me happy anyway.

And by the way: Yes, it’s perfectly fine to post pictures with a faux fur coat when the weather is already getting warmer, I had about a million of things keeping me from doing it earlier. Maybe I was just busy taking my time…

My Outfit
Coat: A gift from a friend, Top: House of Holland, Trousers: Calzedonia, Shoes: Underground,
Sunglasses: Le Specs, Handbag: Essentiel Antwerp, Earrings: Saisall, Gloves: Bought in London,
Ring: Swarovski

Pictures: Marco Borromeo
This post contains sponsored products.

In Fashion

The Bride of the Sea

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Sara is in Love with… bride sea earrings

Reading the book “The Pisces” by Melissa Broder where a heartbroken girl falls in love with a merman inspired my fantasy of being the bride of the sea. So I created the fitting look. The sea creatures make the most stunning jewellery: Seastars and pearls beat diamonds, don’t you agree?

Nearly an endless number of mystical stories are connected to the sea: They tell us of irresistible sirens, brave mermaids and fishes the size we can’t even imagine hiding in the unknown depths. We all grew up with the story of Ariel who had to lose her voice in order to find true love. I guess many of us girls (including myself) are still dreaming of stories like this secretly.

My whole life, occupying my mind with fantastic stories has been like a mini escape from reality. A little trip to different worlds I could enjoy no matter where I was and no matter what happened around me. Especially in difficult times like now I always find this helpful and relaxing.

It’s like dreaming but while being awake. Some people might say this is no behaviour for grown-ups, I say don’t ever lose your ability to dream of fairy tales! Keep your mind open, because it makes your universe richer and fuller. Be a little bit like Sheherazade and never end your stories.

There is still enough time to go back to reality, do your job, clean your place and cook dinner, even for the biggest dreamer. So stay save and keep dreaming of the sea and life on Mars!

My Outfit
Earrings: Tukadu, Top: Vintage, Headband: H&M

Pictures: Marco Borromeo
This post contains sponsored products.

In Beauty

Mugler Angel Eau Croisière

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Review Angel Eau Crosiere

A scent like a tropical splash, exotic, playful and creamy. The new limited Angel Eau Croisière feels like a journey to the Copacabana and sipping fruity cocktails under palm trees while watching kitschy sunsets. It’s a promise of adventures and freedom.

How it smells
This gourmand fragrance opens with a splash of fruits like a cocktail and has a sweet and creamy dry down of patchouli and praline – Aliens signature. It’s the second Eau Crosière and in comparison to the 2019 version, this one feels wilder, more complex and botanical.

When I first tried it, I had to think of mango and coconut, two notes not listed in the ingredients. Almost like a Pina Colada, which makes it a perfect fragrance for spring and summer. It’s a little bit girly, but as well classy, playful but rather in a wild than a cute way.

I think Mugler created a summer hit for 2020!

The notes: 
Top: Magnolia
Heart: Fig Nectar
Base: Patchouli & Praline

The bottle
Of course, it comes in the familiar and beloved star-shaped Angel bottle. I think I said before, that in my opinion, this is one of the most iconic perfume bottles ever made. I love this years version with the blue and red gradient that comes with a dash of green.

Pictures: Sara Streule. 
Samples sent by Mugler, I was not paid for this review and
the content reflects my own opinion. 

In Fashion

That’s So Retro!

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Sara is in Love with… Swiss Fashion blogger

I come from a wild party and walk through the rundown streets past ripped down posters and carelessly thrown away bottles and fast food boxes. The smell of smoke, dust and alcohol lies thick in the air like cheap excitement. Cars make their way through the street in a slightly aggressive way and their drivers feel as if they were the kings of the city. The sun tickles my skin, it’s a strange feeling after the dark of the club with my ears still full of the sound of shrieking guitars.

Don’t worry: In truth, I’m at home like everybody else. Just telling you the stories I imagined when I created this look. As soon as I spotted the blond afro wig I knew it would be part of a retro shooting, just like from a movie.

While the vintage look of the pictures is intended, the fact that people taking pictures outdoors feels like something from a time far away is a coincidence. Do you remember those photo booths with the black and white pictures that smelled like bad eggs when they came out? This one still works and I think it’s one of two still reminding ones in Zurich. Oh if I’d have spent my teenage years in this city, it would know all my stories!

On my knee socks, I have an illustration of Linda and Johnny Ramone, rock n’ roll’s most immortal couple. I am fascinated by the sweet love story between the fashion icon and her rock star. Unlike many other relationships in rock music, this one didn’t just burn bright and fade but was true and lasting love. They’ve been together for 20 years and I love their very retro-looking house full of cool stuff. From seeing their pictures I imagine they had a lot of wild parties there, maybe parties like the one I imagined today…

So here I am: Waiting till going outside is not vintage but the present again and dreaming of my eternal love story, just like Linda’s and Johnny’s: Full of glamour, clutter, but without an end.

My Outfit
Coat: Vintage Versace bought at Love at the Bus Stop, Shirt Dress: Vinti Andrews,
Socks: Linda and Johnny Ramone x Happy Socks, Shoes: Melissa,
Sunglasses: Anna Karin Karlsson bought at Götte Optik, Bag: Moschino, Scarf: Cléo Ferin Mercury,
Wig: Trinity Belle

Pictures: Marco Borromeo
This post contains sponsored products.

In Fashion

I Lost my Easter Bunny, Have You Seen It?

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Bunny Earrings Easter
Bunny Earrings Easter

I know it’s a weird time, but Happy Easter anyway! Let’s hide eggs on our balconies and dress up as cute bunnies even in isolation. Just now it’s especially important to stick to happy rituals, create beautiful moments in our lives, even if they only make us smile for a few seconds until we turn on the news again.

When I told my photographer in February that I want to shoot an Easter-themed picture he looked at me puzzled and asked: *Already?”. I answered that I don’t want to be too late in the end. How little I did know that I would have been too late if we would have waited…

A few days afterwards I bought a vegan chocolate bunny and put it on the desk in the agency where I work. Now I’ve been in isolation for more than three weeks and sometimes think of my bunny that is out of reach, safe from being eaten, in the empty office building.

As I mentioned in previous posts, I didn’t have the time of my life in the second half of 2019. I cheered myself up a lot by saying that in April 2020 all will be good again. I don’t know how I came up with the idea that April would bring the return of happiness, I guess it was just because it seemed enough time to bring some good things. It even turned into a running gag at work among my team that we started to say: “Ah yes, don’t worry, it’s gonna be April soon”. Well, hello April, what did you do with my high hopes? Bring me at least my chocolate bunny, I need soul food in Easter isolation to not end up as a sad bunny.

Wishing you all a Happy Easter no matter the situation!
Keep strong, keep healthy and keep laughing about silly things please! Sending hugs and love.

My Outfit
Earrings: Tukadu, Top: Dolls Kill

Pictures: Marco Borromeo
This post contains sponsored products.

In Fashion

Memories of a Magical Frida Night

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sustainable fashion switzerland

I’m feeling a little bit melancholic, sharing memories from the last event before the isolation started. But it was such a great event, I thought the pictures might cheer you up and maybe remind you there is a world besides your sofa. We just have to be strong, like Frida Kahlo, until it will be at our feet again.

No woman is such an iconic symbol for girl power as Frida Kahlo. Did you know that she was a half-indigenous Tehuana? Therefore it fits very well that she was the theme of the eve to celebrate boho fashion – some of it as well made by indigenous women.

Mama Tierra, Atelier Avanzar, pink maharani and La Galeria Elefante hosted the eve and let us follow in Frida’s steps with showing how fashion can bring relevant topics to the public attention and do good. All labels presented one-of-a-kind-crafts produced with the thought of sustainability.

The event was held in Küsnacht, in a Popup shop called Bohemia, which is sadly closed now like all the other shops. I fell in love with the velvet dresses and kaftans of Galeria Elefante from Ibiza, had my neck hugged by cashmere shawls fit for queens by pink maharani, tried on bags from Atelier Avanzar made in Ecuador and (as always) loved the incredible craftsmanship of the Wayuu presented by Mama Tierra.

Our group of bubbly bloggers dressed up like Frida, had our hair braided by Zopfchopf and enjoyed a generous variety of delicious food by Ché VEGara, Michelle’s Cupcakes and Honold. I think my blogger friend Jesca Li had the hairstyle of the eve with her punkish Frida look.

Until we can all go out and visit real shops again, I think it’s great to buy online from labels with a purpose and this blog post might have inspired you. So be strong and keep your head up, just like Frida!

Pictures: Barbara Acevodo, Decoration: Muak

In Fashion

Jacqueline Loekito AW20: Sharing Wardrobe

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Jacqueline Loekito Swiss fashion

The AW20 capsule collection by Swiss-based British/Indonesian designer Jacqueline Loekito is about sharing clothes with your partner, or friend of any gender.

Sharing is caring, we often hear. But how would it be if we would all share our wardrobes with our partner and friends, no matter the gender? I imagine style would evolve and become a wild and cool mix of silhouettes, aesthetics and tastes.

Since sharing is an important topic when it comes to sustainability, it most certainly will become an inevitable part of the future of fashion. Companies such as Uber or Airbnb changed our thinking and lead the way to a world where ownership might be obsolete. Their model can be an answer to how we experience fashion in the future as well. In a sharing economy, we would all gain access to an endless wardrobe and stop overconsumption in one go.

Sharing is saving resources and costs and we don’t need to possess everything we wear. Just think about your wardrobe and how many “never-to-be-worn-items you have there, probably most of them bought for that one special occassion… I often find it sad that a lot of beautiful clothes don’t get worn as often as they deserve, sharing is an answer and we still won‘t be seen with the same look twice on Instagram!

With her new collection, Jacqueline Loekito goes ahead and fantasies in about a sharing scenario. All her clothes can be worn by all genders, which makes sharing even easier. For the first time ever the designer includes a black look in a collection, but it’s far from being boring: It has something of a black widow who gave up morning and decided to take out her pink jacket (or maybe borrowed it from her friend’s wardrobe).

The accessories are an important part to complete the looks, especially the dramatic hats. But also the earrings, bags and shoes that are part of Loekito’s work deserve a mention.

Now I’m curious: Do you believe in sharing as a future concept for fashion and who would you share your wardrobe with?

Credits
Clothes & Styling: Jacqueline Loekito, Photographer: Linda Strahm,
Models: Jerome & Me, Make up Artist: April Indah Spaene

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