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Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger

Round and round goes the colour wheel, with no beginning and no end. The most delighting of attractions at a funfair with its blinking lights and its light-up candy floss. To me: the colour wheel is a kind-of family get-together of colours where nobody is missing, and no member goes forgotten. The harmony of green joins with the calmness of blue, the optimism of orange mingles with the passion of red, as does the universal flow of purple when the humour of yellow shows up. What an exciting cocktail of united moods, you could call it the Long Island Ice Tea of colours!

I read that the total number of colours the human eye can perceive is about 10 million. So why, I ask myself, why does the majority of people stick to a very minimal palette when there is a vast variety without any legitimate need of restriction?

In the language of the Inuit, there exist 50 words for snow, imagine if we had a name for every shade of colour: How rich our language would be! Poets would be busy their whole lives describing every single nuance without ever reaching an end. Goethe‘s Colour Theory – which is 102 pages in length– must be replaced with ten heavy books to cope with the variety. And last but not least, dating would not get easier: Girls wouldn’t just expect red roses, but their favourite shade of red – the shade of red number 245. How many dates would end in a tragedy? If we are honest: It doesn’t even work with flowers on dates nowadays…

Ok, I admit: Maybe life is easier without a name for every shade of colour, but wearing all of them is undoubtedly a lot of fun!

Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger

My Outfit
Skirt: Kitty Joseph, Top: Gift from a friend, Bag and Shoes: Kat Maconie,
Ring: Gucci, Socks: Calzedonia, Sunglasses: Agatha Ruiz de la Prada, Earrings: Up

Pictures Marco Borromeo. This post contains sponsored products.

Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s
Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s
Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s
Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s
Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s

I live in the here and now, nourished by the shrillness and comic aesthetics of recent pop culture that I soaked up like a sponge. But my style has as well retro vibes, expressed through cute vintage-style dresses and a strong affirmation of feminity that is characteristic for the 50s.

Therefore, I said yes without a second thought, when I was asked by young and talented photographer Dave Honegger if I am ready to travel into a mystical vintage dreamland for a shoot. I was full of curiosity to see a place that is different from my bubblegum everyday life and curious to meet another me. This is how we ended up in the forest on an autumn day, a group of strangers coming from all directions of the country, following the call to be part of this project. I was in their midst, as the colourful and different character on the set. I had to think of E.T. a lot when we were all staring at the sky why Dave captured us in this surreal mood.I walked around in the forest with bare feet, feeling the leaves between my toes and hearing them rustle. It was a wonderful journey to a time long ago and it felt strange to be back in 2018 afterwards, where tellys are flat and huge. One thing stayed the same: Most people look the same and there are just a few who dare to be different and stick out.

Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s

People Involved
Photographer: Dave Honegger
Extras: @desypientia, @jgfeller, @myccm1, @quicksand_, @lia_graf @newton.ch, @yunique.monteiro, @exoticshortie @anna_kris_r, @youdontknowmee, @trash_panda911

My Outfits
Lip Dress: Lena Hoschek, Red Belt: Vintage, Red Shoes: Melissa,
Pink Dress: Devoi Clothing

Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger

Pop Art, an art movement rebelling against the notion of tradition that emerged in the late 1950s, redefined the idea of original and copy with its focus on mass production and repetition. Andy Warhol, the probably biggest icon of pop art, said “I used to drink. I used to have the same lunch every day, for 20 years, I guess the same thing over and over”.

If any fashion label in the world embraces the spirit of pop art and keeps it alive, its Moschino! Jeremy Scott’s bold and iconic designs that always come with a humorous twinkle could even be considered as the legacy of pop art.

Therefore Moschino, this year H&M designer collaboration, is THE perfect choice: While pop art embraced mass production, H&M brings Moschino to the masses with a collection full of fun. Moschino [tv] H&M features Jeremy’s favourite Disney cartoon characters, MTV-logos, the iconic Moschino logo, golden bling bling and fancy novelty bags (omg a condom shaped bag).

The collection will be available online and in selected stores worldwide from November 8. If you are planning to visit Zurich, you might encounter me in my pink Moschino [tv] H&M coat queuing early in the morning.

Make space Warhol, Jeremy claims your throne as king of reproductive art!

Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger

My Outfit
Coat and Belt: Moschino [tv] H&M, Dungarees, Boots and Jumper: H&M

Pictures: Marco Borromeo. This post contains sponsored products.

Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger

Why yellow is the most warm, noble and closest to the bright light; 
why Blue is that mix of excitement and serenity, so far that it evokes the shadows; 
and why Red is the exaltation of Yellow and Blue, the synthesis, 
the vanishing of the bright light into the shadows

Johann Wolfgang von Goethe
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger

This is what Goethe wrote to South American revolutionary Francisco de Miranda in a letter, referring to the flag of Colombia which has the same three colours as my jumpsuit in this look. Reading Goethe’s words gives my look another dimension and reveals the philosophy behind colours.


As a true colour enthusiast, thinking about the meaning of colours is one of my favourite topics to keep my brain cells busy on some calm evenings. A lot of interesting questions and hypothesis are linked if you allow yourself to open up your mind: What is colour actually? Let’s start with the fact that colours don’t have a physique, you can neither touch nor taste them. They only exist in dependence of light and change in different light situations while complete darkness makes them disappear as well.

Colours only emerge within our perception of objects, people and in nature, which leads to the question if they only exist in the eye of the beholder. To make the topic more complex we have to consider the fact that every observer experiences colour in a different way: The exact shade of red of my bag might be seen differently by every one of you. How would you describe it: Maybe as a bright red, a firefighter red, the perfect lipstick red? What feeling does it evoke in you: Is it warm, aggressive, female, powerful or dangerous? Maybe some of you are colourblind and experience it as a shade of green. 

How would an animal with its very different way of seeing colours perceive my bag? Dogs and cats see mostly in green and have an especially poor vision when it comes to red tones, for example, butterflies see colours we don’t perceive and vipers don’t even have eyes but “see” with feeling the heat of objects.

Let me finish with the ultimate question of the day: Imagine if we would live in a world of blind people or a world without light: Would colours just stop to exist without somebody capable of perceiving them? I am curious to hear your thoughts about this… 

Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger

My Outfit
Jumpsuit: Tufafii from Hanimanns, Jacket: 90s Moschino from Love at the Bus Stop,
Shoes: Love Moschino, Bag: Moschino A/W 2014, Sunglasses: Saint Laurent,
Brooch: Schmiley Mo, Bangle: Les Georgettes by Altesse, Belt: Vintage

Pictures: Marco Borromeo. This post contains sponsored products.

Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness

When you are invited to a crazy high tea party with a bunch of the coolest fashion people in the country, you know this is gonna be even better than the Mad Hatter’s festivities! 

Diana Rikasari, Gerold Brenner, Marc du Murier and I went down all the way the rabbit hole and found a wonderland in pink and red, hidden in Basel. We lost ourselves, playing dress-up with Jacqueline Loekito’s new collection “Papin Madness”.

For me it was a little sweet dream coming true: Since I had my eyes on Jacqueline Loekito’s fashion for the first time at Mode Suisse, I craved wearing these genderfluid creations of the Indonesian born designer. Jacqueline studied fashion at Kingston College and the UCA in London. She moved to Switzerland for love, did her master at the FHNW and founded her own label. As well she works as a coach for students doing their master.

Jacqueline’s clothes are voluminous, oversized and consisting of materials like PVC, tulle, and velvet. One of the aims of Jacqueline is to bring pink back into the wardrobes of men because she believes it can be a very masculine colour. Her collection “Papin Madness” is inspired by the disturbing story of the Papin sisters. Those two French girls were convicted of the gruesome murder of their employer’s wife and daughter in 1933. The two victims had been beaten over the head until they were almost unrecognizable and their eyeballs were removed.

Knowing the story of the Papin sisters reveals the hint of horror hidden beneath sweet layers of pink and red of the fashion collection. But who doesn’t like a good horror story?

Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness

Clothes: Jacqueline Loekito
Models: Diana Rikasari, Gerold Brenner, Marc du Murier

Pictures: Romanos Theodoridis

Sara is in Love with… blogger ootd style fashion Frida Kahlo Celia B African print fascinator Fumbalinas pink hair Melissa shoes Karl Lagerfeld
Sara is in Love with… blogger ootd style fashion Frida Kahlo Celia B African print fascinator Fumbalinas pink hair Melissa shoes Karl Lagerfeld
Sara is in Love with… blogger ootd style fashion Frida Kahlo Celia B African print fascinator Fumbalinas pink hair Melissa shoes Karl Lagerfeld

This one is dedicated to all the strong women out there. To the women who made history because they went their way without being stopped, not listening when people said they should behave, shut their mouths, busy themselves with being pretty and live a conventional life.

A few of them turned into icons and those are the ones who inspire thousands of women, including me, day after day to keep their back straight when they feel weak and vulnerable. I want to name three of them in this post:

Sara is in Love with… blogger ootd style fashion Frida Kahlo Celia B African print fascinator Fumbalinas pink hair Melissa shoes Karl Lagerfeld
Sara is in Love with… blogger ootd style fashion Frida Kahlo Celia B African print fascinator Fumbalinas pink hair Melissa shoes Karl Lagerfeld

Hatshepsut 

who ruled Egypt as the second female pharaoh. She is considered the first great woman in history and one of the most successful rulers of Ancient Egypt. Hatshepsut made herself immortal with a breathtaking temple, showing her power.

Frida Kahlo

the surreal Mexican painter refused being stopped by livelong chronic pain, several miscarriages, and fatigue after a horrible bus accident that changed her life. She put all her soul and heart into her surreal and very personal art and had herself carried to her own exhibition with her bed when her legs didn’t carry her.

Sara is in Love with… blogger ootd style fashion Frida Kahlo Celia B African print fascinator Fumbalinas pink hair Melissa shoes Karl Lagerfeld
Sara is in Love with… blogger ootd style fashion Frida Kahlo Celia B African print fascinator Fumbalinas pink hair Melissa shoes Karl Lagerfeld

Umm Kulthum

the Arabic singer who dressed as a boy at the age of 12 to sing on a stage. She became the most famous Arab voice of the 20th century and no other Arabic singer ever reached the glory of this diva. When she was buried in 1974, more than four million people attended her funeral in Cairo and until now, her songs are loved by a lot of people.

Sara is in Love with… blogger ootd style fashion Frida Kahlo Celia B African print fascinator Fumbalinas pink hair Melissa shoes Karl Lagerfeld
Sara is in Love with… blogger ootd style fashion Frida Kahlo Celia B African print fascinator Fumbalinas pink hair Melissa shoes Karl Lagerfeld

There are many more female icons I l admire and I intend to tell you about more these very soon. But let me tell you one more thing: Besides the famous women and not less important are the amazing women I can call friends and family. Yes I mean you out there, you don’t build temples or have millions of fans, but you master the difficult task called life day after day. You are independent and even if you don’t have an easy time you are kind and have always an open ear and a shoulder to lean on for your girls. We laugh together and sometimes we cry together, then lift our chin and face what we have to face without fear in our eyes.

You are heroines in my eyes and I adore you and your stories! Let’s continue to empower each other, share support and watch each other grow! I couldn’t be more grateful for having you in my life what makes you better than Hatshepsut, Frida, and Umm!

Sara is in Love with… blogger ootd style fashion Frida Kahlo Celia B African print fascinator Fumbalinas pink hair Melissa shoes Karl Lagerfeld
Sara is in Love with… blogger ootd style fashion Frida Kahlo Celia B African print fascinator Fumbalinas pink hair Melissa shoes Karl Lagerfeld
Sara is in Love with… blogger ootd style fashion Frida Kahlo Celia B African print fascinator Fumbalinas pink hair Melissa shoes Karl Lagerfeld

My Outfit
Dress: CeliaB, Earrings: Dakota Rae Dust, Bag: Sophia Webster,
Shoes: Karl Lagerfeld x Melissa, Fascinator: Fumbalinas, Blue Bangle: A Gift,
Silver Bangle: Charriol, Pink Bangle: Vintage, Pink Cuff: Les Georgettes de Altesse

Pictures: Marco Borromeo. This post contains sponsored products.

Sara is in Love with…Swiss Fashion Blogger African Fashion
Sara is in Love with…Swiss Fashion Blogger African Fashion
Sara is in Love with…Swiss Fashion Blogger African Fashion
Sara is in Love with…Swiss Fashion Blogger African Fashion

Let’s start with a typical question a child might ask with big wide eyes: How many tiles are to be found in Lisbon’s houses? I seriously don’t know, tried to count them but got carried away by their beauty while the numbers only got bigger and bigger. I wish I could turn back the time and wander those beautiful streets again, bathed in warm golden light and pastel colours.

Oh, how much visual happiness is in this place and how well African Wax Prints correspond with the geometric patterns of the tiles!

If I only had a few of Lisbon’s houses in Zurich, I knew where my preferred photoshoot spots would be. I ask myself what inspired the people of Lisbon to make their city colourful, while the citizens of Zurich seemed to be inspired to go for a rather different choice and prefer grey… If I knew I’d instantly bring it here and I’d enjoy with a wide grin on my face the emerging of a new Zurich.

Until I find the answer, I think I have to continue to use my body as a canvas: African prints have become one of my favourite things to wear for a while now. I’ve always been fascinated by the looks of African ladies and think they look like queens with their strong colours, turbans and amazing dresses. But only recently I allowed myself to dive in deeper and especially: Wear the African creations with their idiosyncratic, rhythmic prints as a not African girl. Might this be a tiny little step into the future of a colourful Zurich? I keep on hoping forever!

Sara is in Love with…Swiss Fashion Blogger African Fashion
Sara is in Love with…Swiss Fashion Blogger African Fashion
Sara is in Love with…Swiss Fashion Blogger African Fashion
Sara is in Love with…Swiss Fashion Blogger African Fashion
Sara is in Love with…Swiss Fashion Blogger African Fashion
Sara is in Love with…Swiss Fashion Blogger African Fashion
Sara is in Love with…Swiss Fashion Blogger African Fashion

My Outfit
Jumpsuit: Tufafii from Hanimanns, Bag: Poppy Lissiman, Sunglasses: Gucci,
Earrings and Bracelet: Bimba y Lola, Shoes: Melissa

This post contains sponsored products.

Sara is in Love with… blogger unicorn pastel
Sara is in Love with… blogger unicorn pastel
Sara is in Love with… blogger unicorn pastel
Sara is in Love with… blogger unicorn pastel
Sara is in Love with… blogger unicorn pastel
Sara is in Love with… blogger unicorn pastel
Sara is in Love with… blogger unicorn pastel
saraisinlovewith_pastel_candy_samsonite_unicorn_backpack_happysammies_ulimateears_wonderboom_speaker_floaties_fun_missfortune_stripes_valfre_denim_skechers_12
saraisinlovewith_pastel_candy_samsonite_unicorn_backpack_happysammies_ulimateears_wonderboom_speaker_floaties_fun_missfortune_stripes_valfre_denim_skechers_12
Sara is in Love with… blogger unicorn pastel
saraisinlovewith_pastel_candy_samsonite_unicorn_backpack_happysammies_ulimateears_wonderboom_speaker_floaties_fun_missfortune_stripes_valfre_denim_skechers_12
Sara is in Love with… blogger unicorn pastel

The moment I’ve (not) been waiting for has come: I received three invitations for Christmas events last week, an unmistakable sign that people start to wave goodbye to summer and the time of falling leaves, gingerbread cookies and cuddling with fluffy scarves is almost here.

Some are excited about the change of season, but not me, not yet: I see summer as a lover who is leaving, and I don’t want to let him go. Oh, my love, dear summer, you can’t escape through the back door, not without another kiss, please just one more time!

I went out with all my floaties and my best summer music for a little party in summer’s honour. Gosh, I can’t believe how good the sound from my new tiny Wonderboom speaker is. And the design of the waterproof speaker goes so well with my pastel wardrobe. In my opinion, styling is only perfect when you manage to match everyday objects to your style. Fun fact: This Wonderboom is called “unicorn,” and I carry it in a unicorn backpack.

Yes, the backpack is stolen from the kid’s department, but seriously: Growing up has nothing to do with losing the ability to love cute things I can’t say enough. Act grownup, look just as ridiculous as you like and never, never ever stop believing in unicorns!

My Outfit & Gadgets
Top: Miss Fortune, Skirt: Valfré, Backpack: Sammies by Samsonite, Shoes: Skechers, Sunglasses: Mr. Boho, Earrings: Aanimall, Socks, Friday Magazine, Shoe Clip: La Petite Box,
Unicorn Pinata Pin: Luella, Sloth Pin: Corazon Pompom, Hello Kitty Gang Pin: A Gift from Kitty

Speaker: Wonderboom by Ultimate Ears
Floaties: Flamingo: Sunny Life, Heart: Dibsy, Ice Cream: La Petite Box, Donut: A Gift

Pictures: Marco Borromeo. This post contains sponsored products.

Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger

We are all driven by hope, it keeps us going: The hope that tells us there is a place in this world for every crazy fruit, hope to discover the colour nobody has ever seen before, hope to steal a smile from somebody dear, hope to reach a better place and last but not least: A lot of hope that dreams can become more than just wishes born in the depths of the subconsciousness.

Thousands of new ways and junctions are ahead of us day after day. We are constantly facing decisions such as if we wanna go ahead bravely, make a u-turn and reconsider or just stop. Sometimes the mind and the heart don’t share the same opinion and we can only hope to consider well what both say.

I believe there is no such thing as THE one and only way to do things or to find happiness in life, but a big sea of possibilities bringing happiness, pain, and love. All of them together turn into your unique story. Every choice means the birth and death of possibilities on the complex map of life.

But we shall never give up hope, no matter life is perfect or a total mess at this moment: There is hope the journey from the here and now is going to be a very good one. So let’s be brave and face it!

Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger
Sara is in Love with… Moschino backpack, ben frost, fashion blogger

My Outfit
Dress: Who’s That Girl, Backpack: Moschino, Shoes: Kat Maconie, Socks: Who’s That Girl,
Sunglasses: Swanglasses, Bangle: Les Georgettes By Altesse

Picture: Marco Borromeo. This post contains sponsored products.

Tufafii, African fashion, wax print
Tufafii, African fashion, wax print
Tufafii, African fashion, wax print

Hi, this is Sara without the H, a girl captured in Zurich in an LA-style setting while wearing gorgeous African wax prints mixed with designer pieces and high street fashion.

Quite a clash isn’t it? And totally where I do feel home: Dancing over borders, always looking for moments when different cultures, styles, and worlds come together, unite and melt into something new and beautiful. An entity is nothing but the combined amazingness of all its parts. Something as mundane as street style can become an expression of a life philosophy if you look twice and don’t think clothes are nothing more but the fibres they are made from.

“What is Sara is in Love with about?” I got asked quite often. Well, I think this post shows it especially well: It’s about building a world seen through my eyes, a joyful place of colours where individuality and being different is embraced, it’s the empire of a crazy fashion chick sourcing inspiration from a globalized world.

I want to help to empower all the creative weirdos out there: It’s ok to not fit in, just use your energy to change the world according to your visions and most important: Create and go your own way till you discover all the drawers they want you to put in have got too small.

I believe no matter where you are, you can find beauty in a place if you just keep looking hard enough. I heard bloggers complaining that we don’t have such colourful and pretty walls as in LA over here: Look at my post, we do! It might have been more work to find them and capture them the way I imagined, but the harder things are to find the more precious they are!

Tufafii, African fashion, wax print
Tufafii, African fashion, wax print
Tufafii, African fashion, wax print
Tufafii, African fashion, wax print
Tufafii, African fashion, wax print
Tufafii, African fashion, wax print
Tufafii, African fashion, wax print
Tufafii, African fashion, wax print
Tufafii, African fashion, wax print

My Outfit
Top: Tufafii from Hanimanns, Skirt: Massimo Dutti, Bag: Marc Jacobs,
Bangle: Bally from Fashion Fish Factory Outlet, Sunglasses: Craig&KarlxLeSpecs,
Shoes: Sophia Webster, Belt: Vintage

Pictures: Marco Borromeo. This post contains sponsored products.

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