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I come from a wild party and walk through the rundown streets past ripped down posters and carelessly thrown away bottles and fast food boxes. The smell of smoke, dust and alcohol lies thick in the air like cheap excitement. Cars make their way through the street in a slightly aggressive way and their drivers feel as if they were the kings of the city. The sun tickles my skin, it’s a strange feeling after the dark of the club with my ears still full of the sound of shrieking guitars.

Don’t worry: In truth, I’m at home like everybody else. Just telling you the stories I imagined when I created this look. As soon as I spotted the blond afro wig I knew it would be part of a retro shooting, just like from a movie.

While the vintage look of the pictures is intended, the fact that people taking pictures outdoors feels like something from a time far away is a coincidence. Do you remember those photo booths with the black and white pictures that smelled like bad eggs when they came out? This one still works and I think it’s one of two still reminding ones in Zurich. Oh if I’d have spent my teenage years in this city, it would know all my stories!

On my knee socks, I have an illustration of Linda and Johnny Ramone, rock n’ roll’s most immortal couple. I am fascinated by the sweet love story between the fashion icon and her rock star. Unlike many other relationships in rock music, this one didn’t just burn bright and fade but was true and lasting love. They’ve been together for 20 years and I love their very retro-looking house full of cool stuff. From seeing their pictures I imagine they had a lot of wild parties there, maybe parties like the one I imagined today…

So here I am: Waiting till going outside is not vintage but the present again and dreaming of my eternal love story, just like Linda’s and Johnny’s: Full of glamour, clutter, but without an end.

My Outfit
Coat: Vintage Versace bought at Love at the Bus Stop, Shirt Dress: Vinti Andrews,
Socks: Linda and Johnny Ramone x Happy Socks, Shoes: Melissa,
Sunglasses: Anna Karin Karlsson bought at Götte Optik, Bag: Moschino, Scarf: Cléo Ferin Mercury,
Wig: Trinity Belle

Pictures: Marco Borromeo
This post contains sponsored products.

Do you enjoy imaginary journeys to places far away while you are actually at home on your sofa? Does it calm you down to know that you could go right now, that you have everything you would need? It has this effect on me and this is why I own a whole drawer of swimsuits for the beach holiday I might eventually go to and the perfect suitcase for a pink Barbie dream journey. Just in case, you know…

Other people might start to plan the actual journey and worry about the equipment then, I do it the other way round and start with the shopping. Maybe, I’ll decide to stay home in the end. When it comes to this suitcase, I think you must understand me: I just had to have it, right? I mean look at it: It’s pink, it’s neon, transparent and it has Barbie logos all over it. It was love at first sight, just like made for me. When I saw it at the PR event I didn’t want to leave the room without it and already saw myself at all airports in the world with my cool Barbie luggage. You can imagine how happy I was when it was mine for real.

Now it’s standing in my office and I have a huge grin on my face whenever I see it. Where are we going my little pink one? I don’t know right now, but we will find an answer to that soon. Till then, we enjoy the imaginary trips that can bring us even further than London, New York or Tokyo: There we travel to the pink planet, have a rose cocktail with Barbie and jump into a pool (I can imagine you know what colour it has). How exciting and almost cooler than a real trip!

If you ask very nicely, I might send you a pink postcard.

My Outfit
Dress & Jacket: Christian Cowan x Asos, Shoes: Koi Footwear, Sunglasses: Le Specs,
Handbag: Jacqueline Loekito, Suitcase: Samsonite

Pictures: Marco Borromeo
This post contains sponsored products.

I’ve been sitting at my desk for almost two hours now, thinking about a topic to talk about. Right now I feel that I told you a hundred times about my love for rainbows and the effect colours have on our well-beeing. So for today, can we just stick to the fact that the look is the message?

I think most of you don’t come to my page for life advice or for poetic words, but to see pictures. So why don’t we just watch today and don’t talk? You know, like lovers who just met and are happy to just stare into the eyes of each other seeing the whole universe. Sometimes no words are required, an outfit is just an outfit and it’s good when it’s pretty, fluffy and colourful. If I manage to make the world 168 cm more beautiful, like a walking canvas, my mission is accomplished.

It’s not about what I tell you but about how the pictures make you feel. In the end, isn’t all about emotions in this world? At least I am and if I have to choose between logic and emotions I always trust my guts. This would make me a terrible mathematician, but it was never my aspiration to become one in the first place.

If I like an art piece, I might be able to explain to you why in a logical way or I might not. Somebody told me a while ago that love doesn’t need an explanation, it just is. I couldn’t agree more and think the same rule applies for fashion and art.

If it’s good, it just is and this look is a colourful rainbow. So take a few more glances till your eyes are charged with colours, leave me a smile and have a wonderful day. See you soon, maybe we’ll talk then, or continue to just stare at each others eyes.

My Outfit
Jacket: Vinti Andrews, Dress: CeliaB, Handbag: Gucci, Beret: Dolls Kill, Shoes: Zara,
Earrings: Baked by Lou, Flamingo Ring: Animazul, Heart Ring: Sara Gallo,
Green Ring: Miaki, Sunglasses: Mr. Boho, Tight: Fogal

Pictures: Marco Borromeo
This post contains sponsored products.

Hello earthlings, did you ever imagine that your beloved fairy tales might come from outer space? Did you sense that there is another Sara with long hair who might let it down and take you on her spaceship and tell you stories of galaxies far away? The only thing you have to do is to be brave enough to climb, Rapunzel is here!

I almost didn’t recognize myself when I looked into the mirror wearing this mass of bubblegum pink hair by Trinity Belle on my head. Yes, I felt alien, but in a very good way. Like I discovered another Sara from a parallel universe. Not a Sara I wanted to be every day, but at least for one day with joy. In the eve I could take off my hair and think about who I wanted to become the next day. The magic of wigs, a new world.

I just couldn’t resist the temptation to complete the look with this dress from Mukzin featuring a green monster from outer space, a floating space base and a frightened girl with a bob cut (do you see the link?). Whatever hair grows or lives on my head, I’ll never stop being nerdy!

People who saw me with my wig told me I look more approachable and softer than with my bob cut, so actually less alien. I think it was meant as a compliment, but sorry guys: I don’t have the intention to look like I’m everybody’s cup of tea. I’m fine with being an oddity in your space system. The right people will understand, appreciate and be just as odd as me so we can celebrate each other’s oddness.

It has been a long time since I cut my long blond wavy hair. So in a way, wearing this wig is like time travelling: An exciting tale in the life of Rapunzel from outer space! But beware: Sara’s bob will be back by tomorrow and you can be curious about what comes next!

My Outfit
Dress: Mukzin, Leggings: Calzedonia, Sunglasses: ISLYNC, Shoes: Koi Footwear,
Wig: Trinity Belle, Bangle: Vintage Versace from Love at the Bus Stop, Bag: A Gift,
Red Ring: Swarovski

Pictures: Marco Borromeo
This post contains sponsored products.

Last time when I was at the art museum, we discussed the endless question about what defines art. It’s one of those questions that can fill heavy books, but our guide came up with a simple yet fabulous answer: Art needs a frame!

Of course, the answer is too simplified to be taken seriously, but it brought a smile to my face and still lingers in my thoughts. This makes it a very good answer. It might be no coincidence, that I decided to frame myself with my earrings: So what do you say, am I art now?

The other inspiration for this look is certainly Moschino’s SS20 collection that is dedicated to Picasso and his muses. Jeremy Scott created a wild mix of art and fashion and I love how he turns the models into graceful walking artworks. The collection shows the human being as a canvas and that describes very well how I see myself as well: My own canvas that I carry with me all the time, allowing me to define and express who I am day after day. I can jump from surrealism, to dadaism to pop art and baroque, all in the span of a few days. It’s almost like time travelling, the magic of fashion.

If you would have asked me as a girl what I want to become when I grow up I would have said an Egyptologist or a muse. My idea about the life of a muse was rather naive. I imagined it means to look pretty and to be in the presence of artists so they get inspired to create. I thought it’s an incredible and amazing thing if a person possesses the power to inspire somebody to create just with their personality and look. Some kind of ultimate compliment to a woman.

“Yes, she is a muse and she is framed,
so she must be art! “

When I keep thinking about it longer, I realise that my romantic wish kind of came true, since I am blessed with the gift of inspiring people. I wear clothes amazing designers sometimes just make for me without being asked. I got painted a lot of times. Magazine covers bear my face and a lot of people write to me that they changed their style because of me. So, 11-year-old Sara: Yes, you’d be proud of me, look at my wardrobe in awe and say “Yes, she is a muse and she is framed, so she must be art! “

Reminder to myself: Think of this next time you are afraid of not being good enough.

My Outfit
Earrings: Tukadu, Headband: Zara, Sunglasses: Gentle Monster, Jumper: Marni

Pictures: Marco Borromeo
This post contains sponsored products.

Wearing the print of the moment – dalmatian – makes me think about Cruella de Vil. Growing up in the 90s, Cruella was probably the first strong and independent female character I remember. She is lead by her desire for fashion (in her case an illegal fur coat) and liking her was a rebellious thing: She is not at all the kind of role model my parents wanted me to have. But as a grown-up woman, I must say I’m probably more Cruella then Disney princess.

Just like Cruella, fashion is my life and I’d not go over corpses (neither animal nor human) for my dream handbag, but it’s the fashion that excites me unlike anything else. Cruella’s short halted breath when she unwrapped her fur coat could as well be something I feel when I open a Moschino box. Unlike me, Cruella is a nasty woman, but what we have in common is independence in our actions and a strong will to make our dreams come true. Cruella (lucky her) found a partner who supports her in this, I am just a one-woman show, without even pets.

We are both the kind of woman that is rarely displayed in the media, I suspect it’s because we are uncomfortable and not living the life of a married woman, we take care of our wardrobe instead of screaming kids and laugh at the world when we have a new pair of shoes in our hands. This is not what earns a lot of applause: Even in our diverse society, I think the majority of people still appreciates women who go the classical way, get married, have kids and plant a tree with their husband. I often hear people admiring this kind of woman. But when did I ever hear somebody saying “Oh you independent women don’t have an easy life neither, you have to handle all by yourself and it’s so much you do”. Never, right? Yes exactly, that’s my point. Cruellas don’t get praise.

Lucky Cruella can be ok with that: She has her husband to go home to and her perfect coat, her world is at peace. I have, well…. A lot of fashion dreams in my closet but open the door to my apartment every day to find dark silence waiting there. If I want to have a surprise I have to work hard for it and then order it myself, if I mess up things I have to fix them, no knight ready to save me and nobody there to hug me when I cry at home after a frustrating day. This is what being independent means. But it also means everything I am and everything I achieved is here because of my own efforts.

I work at a design agency as a creative director 40+ hours a week, run my blog, organise shootings, edit my pictures, teach young graphic designers, go to the gym twice a week and attend a lot of events. I have friends I love to the moon and back and a big network of social contacts. I am happy with all the variety and excitement that this life I created has to offer and don’t take it for granted. Nevertheless, I feel frustrated too often about having dinner alone, about dragging home groceries and cursing my inability to carry heavy weights and about experiencing a wonderful full moon on my terrace and getting melancholic because I’d wish to share the experienced beauty so very much. But most of all I get sad that people rarely see that being alone doesn’t mean just daily party and no work.

Independence is a very ambivalent thing and if it’s love or hate can’t be answered by multiple-choice answers. Sometimes I’m happy, sometimes I’m not. When not I might treat myself with a lavish gift and have that Cruella expression on my face when I open the box and just know: It’s all mine.

My Outfit
Dress: Trendyol from Zalando, Jacket: old, Belly bag: New Look from Zalando, Sunglasses: Le Specs, Earrings: Swarovski, Tights: Calzedonia, Shoes: Raid from Zalando,
Snake Ring: Animazul, Eye Ring: Swarovski (old)

Pictures: Marco Borromeo
This post contains sponsored products.

After spending time with your families this Christmas, I know a lot of you are craving after crazy parties and louder days/nights with disco sound. Therefore my last Christmas giveaway is an Ultimate Ears WONDERBOOM 2 portable Bluetooth speaker that brings the party into your life no matter where you are.

The WONDERBOOM 2 is a powerful speaker with an incredible bass. When I experienced it for the first time in action, I couldn’t believe it was that tiny speaker that caused such a full sound.

You can take the WONDERBOOM 2 wherever you go, it’s super waterproof and dust-proof. Float it, jump with it into the pool or drop it: It’s a cannonball, built to bang on but as well stylish and of course: Pink! The battery lasts for 13 hours of sound and you can pair it with another WONDERBOOM 2 for double sound.

So what are you waiting for: Enter and let’s get the party startet after all the Silent Nights!

How to win:
Leave a comment on this post.
Please include your mail so I can contact you if you won. The winner will receive an Ultimate Ears WONDERBOOM 2 in pink.
You have an extra chance to win if you enter on my Instagram. 

The giveaway will end on the 5th of January and is open for worldwide entries.

Since Christmas is the season of giving I am happy that one of you can win this elegant necklace and ring from my favourite jewellery label Swarovski, worth 218 CHF.

This necklace and ring are perfect for a girl with a big heart who dreams of love and has a twist of vintage in her style. The design is inspired by the magnificent epoch of Baroque. Gold meets sparkling red and clear crystals, ready to turn a girl into a queen of hearts.

Omg, if I wouldn’t love to treat my followers so much, I’d keep this for myself!

How to win:
Leave a comment on this post. Please include your mail so I can contact you if you won. The winner will receive the Swarovski necklace and ring shown above. You have an extra chance to win if you enter on my Instagram. 

The giveaway will end on the 29th of December and is open for worldwide entries.

Pictures: Sara Streule
Necklace and ring kindly sponsored by Swarovski.

Two weeks ago was my birthday and I was terrified: All the beautiful plans I had for this day had disappeared and I wished the day would be crossed out of the calendar. It was my first birthday in a long time without me being in a relationship or having a date and I was afraid of this day turning into a sad and lonely occasion.

Sometimes, life changes faster than you can blink, consistency turns into chaos, what seemed to be granted is suddenly uncertain. Plans and promises burst like bubbles and it feels like what the world meant to you was just a wonderful distant dream. Being in a situation like this, I saw no reason to celebrate my birthday. What for? I’ve always been a person who loved to care for people in the family and in relationships, I defined myself a lot through this and therefore being alone tends to make me feel less myself. Do I have to celebrate myself if there is nobody? Isn’t that weird and pitiful and why is there nobody singing happy birthday for me? Don’t I deserve that?

I considered to just sleep the whole day and hopefully not wake up till it would be over. But a part of me never really gave in and arranged to see friends the whole week, dressed up and had a rebellious thought: Yes, this year you might not have a ten-course dinner in a fancy restaurant, nobody will surprise you with a sea of flowers, you will not receive pretty wrapped Gucci boxes or get hijacked to Disney Land. But guess what: It’s gonna be fine, you are so lucky and have the best friends in the world and you have yourself and all the things you reached all on your own. You are your own gift, nobody else’s! Saying so, I put on a bow, just for myself.

You are your own gift, nobody else’s!
Saying so, I put on a bow, just for myself.

Dressed in clothes I love and putting my chin up I faced the world, bringing together friends who didn’t know each other. I received a self-made vegan lemon cake, we played funny games, had Indonesian food and most of all: We enjoyed each other’s company, laughed and had fun. A warm feeling that made me feel so lucky filled my mind. Yes, I am single. Yes, nobody is madly in love with me, but that doesn’t make me worthless and I have a lot of love in my life from my friends. I feel very grateful for those wonderful and genuine people around me who care and are not scared of going out with a girl who might burst out into tears every now and then. What else do I want for my birthday?

Ok, maybe there was something little on top: So I went home with a smile on my face and bought myself a Moschino bag (sorry Gucci but this year you didn’t win). Because it’s important to treat yourself and I am worth that!

My Outfit
Shirt: Zara, Skirt: Devoi, Earrings: Swarovski, Belt: Moschino x H&M, Shoes: H&M,
Sunglasses: Gucci, Snake Ring: Animazul, Bracelet: Vintage, Headband: Zara, Handbag: Lulu Guinness
Nails: Diva Nail Studio

Pictures: Marco Borromeo
This post contains sponsored products.

You all deserve some pampering, oh yes you do! So here it is: For the second Sunday of advent, I have the ultimate beauty package to give away to one of you. A bunch of lovely smelling products for girls, including some extra treats for the guys.

What you will receive:
treaclemoon – My coconut island bath and shower gel
treaclemoon – Sugared grapefruit sunrise creamy shower mousse
treaclemoon – Marshmallow heaven hand cream
treaclemoon – My coconut island body scrub
The Humble Co. – Bamboo toothbrush
The Humble Co. – Natural toothpaste
Batiste – Dry Shampoo rose gold
Hawkins & Brimble – Post Shave Balm
Balade en Provence –Solid shampoo for men
Balade en Provence – Hand cream apple

How to win:
Leave a comment on this post. Please include your mail so I can contact you if you won. The winner will receive all the products mentioned above.

You have an extra chance to win if you enter on my Instagram too.
Good luck!

The giveaway will end on the 22nd of December.
It is open to everybody who has a Swiss postal address.

Pictures: Sara Streule
This post contains sponsored products.

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