Category

Fashion

Category
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style

Some movies linger in your mind, like the faint hint of a perfume you catch in a room long after its wearer is gone. The Neon Demon is one of these movies, and I think it inspired me for this look indirectly: The psychedelic intensity of the colours, the electronic score with the bumping party vibes and the stylish aesthetics are what I had in mind when I styled this outfit.

Yes, I’m still impressed by the story of how innocence can be consumed by harsh neon lights who break the dark night like a shrill scream. “Beauty isn’t everything, it’s the only thing,” a sentence that didn’t leave me. Shockingly, in the movie only blood and guts were hiding beneath the beautiful facade leaving the observer shocked and disillusionized.

How is it in real life? What can we expect behind a cheeky smile, the doors of a pretty house or a charming girl wearing a beautiful outfit? Never be fooled by the surface, because very often it doesn’t reveal what lays beyond.

It seems like I display my glowing heart openly right on my chest, but is it just an illusion caused by your eyes fooling you? Do you believe what your eyes show you or do you sometimes see clear only when you close them and rather listen to your mind?

Maybe we find out together in 2019, so happy New Year everybody! Let’s start it with hammering party beats, neon lights and a lot of curiosity.

Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style

“Beauty isn’t everything,
it’s the only thing,”

The Neon Demon
Sara is in Love with: Swiss influencer, pink hair, street style
Sara is in Love with: Swiss influencer, pink hair, street style

Get 10% when shopping at Laura Vita till the end of January
 with the code SARALOVE10

My Outfit
Dress: Nympha, Boots: Laura Vita, Bag: Moschino x H&M, Earrings: Tukadu

Pictures: Marco Borromeo.  This post contains sponsored products.

Sara is in Love with… giveaway Christmas moon boot
Sara is in Love with… giveaway Christmas moon boot

Time for my last Christmas giveaway and I kept my favourite until the final: Get ready for sparkling shoes!

During wintertime, it’s difficult to choose the right shoes: Wearing heels is almost life-endangering on the slippery streets. In most pretty shoes you either end up having frozen or wet feet or even more likely both at the same time. Real winter boots are so stylish you can only look at them when you hide them under a pile of snow (I hope you get my ironic humour).

Therefore I bravely went on an almost impossible search: I was looking everywhere for a pair of winter boots that look cute but keep the feet cosy. The victory was mine when I found those glitter Moon Boots at Zalando.

Don’t say I don’t treat you well: I didn’t just get a pair for myself, but another one for you, in size EU 38/UK 5. You can win the sparkling golden darlings and have warm golden feet this winter

How to win
Leave a comment here or participate on my Instagram. If you do both you get two entries. Don’t forget to mention your email if you comment here. I’ll contact you if you are the winner. The giveaway is open internationally and ends on the 5th of January. Good luck!

Pictures: Marco Borromeo

Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair

Science Fiction has always been one of my major fashion inspirations. Visually, I love it shiny, futuristic and bold, but there is more behind it: Science Fiction is something exceptionally mentally stimulating, it’s a symbol of open-mindedness, the affirmation of unknown possibilities. Some even call Science Fiction philosophy in fancy dress.

I know a lot of people who stick to reality in every thought they have, but why not imagine a world with aliens, teleportation and exotic species? As long as you can’t prove it’s impossible, there is the possibility it’s somewhere out there! Since I was a child, I’ve been curious to know what’s behind the next hill and the next and the next one… “What if?” is still one of my favourite questions. Sometimes people roll their eyes and tell me it’s pointless to keep the mind busy with chimaeras, I say it keeps creativity alive.

From wondering what’s behind the next hill I extended my curiosity to the next galaxy and universe, fascinated by the attraction of the unknown which might be different from anything ever seen before. What fashion would species from other galaxies wear, how would time travel influence fashion and would aliens become the next era of supermodels?

Science Fiction means to dream big for me, it’s a synonym for adventure and boldness, and this is what I want my looks to be! Therefore I aim far, love to dress like I’m boarding my spaceship and travelling to the next universe of fashion. Are you coming with me?

Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair
Sara is in Love with… Swiss Fashion blogger pink hair

My Outfit
Dress: Vintage Marc Jacobs found at Love at the Bus Stop, Shoes: Sorel, Bag: Melissa,
Sunglasses: Saint Laurent, Gloves: Bought in London

Pictures: Marco Borromeo. This post contains sponsored products.

Giveaway time continues and here is the second Christmas gift I have for you: This beautiful Swarovski magic pendant necklace is waiting to make your eyes sparkle. Everybody knows how crazy I am for jewellery and I bet you are just the same and can’t resist entering.

The Swarovski chain necklace with its sparkling snowflake is inspired by the elegance and mystery of winter. It captures the spirit of the holiday season in a very glamorous way. The pendant comes with a golden chain.

You can wear it on its own or layer it with other necklaces with all your winter looks. Wouldn’t that be a winter fairy tale? So what are you waiting for: Try your luck!

How to win
Leave a comment here or participate on my Instagram. If you do both you get two entries. Don’t forget to mention your email if you comment here. I’ll contact you if you are the lucky winner. The giveaway is open internationally and ends on the 29th of December. Good luck!

Sara is in Love with… Giveaway Swarovski Christmas

Pictures: Sara Streule

Sara is in Love with… blogger Tukadu jewellery earrings
Je ne soy quoi
what is happening right now
while we are floating through the unknown
 
Je ne soy pas
where our feet will carry us
when we choose blindfolded where to go
 
Mais je soy
my path will never be filled with darkness 
I carry colours in my heart
 

(Nonsense poetry inspired by my beret which says “get soy sauce” in Chinese. In China, it’s the everyday business to get soy sauce from the local store. As a man was asked about a pop singer’s sex scandal by Chinese telly on the street his answer was “What’s that got to do with me? I’m just here to buy soy sauce.”. The phrase went viral and became slang for saying “mind your own business”.)

Sara is in Love with… blogger Tukadu jewellery earrings

My Outfit
Earrings: Tukadu, Sunnies: Asos, Beret: Shanghai Tofu, Top: Monki

Pictures: Marco Borromeo.  This post contains sponsored products.

Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger

Round and round goes the colour wheel, with no beginning and no end. The most delighting of attractions at a funfair with its blinking lights and its light-up candy floss. To me: the colour wheel is a kind-of family get-together of colours where nobody is missing, and no member goes forgotten. The harmony of green joins with the calmness of blue, the optimism of orange mingles with the passion of red, as does the universal flow of purple when the humour of yellow shows up. What an exciting cocktail of united moods, you could call it the Long Island Ice Tea of colours!

I read that the total number of colours the human eye can perceive is about 10 million. So why, I ask myself, why does the majority of people stick to a very minimal palette when there is a vast variety without any legitimate need of restriction?

In the language of the Inuit, there exist 50 words for snow, imagine if we had a name for every shade of colour: How rich our language would be! Poets would be busy their whole lives describing every single nuance without ever reaching an end. Goethe‘s Colour Theory – which is 102 pages in length– must be replaced with ten heavy books to cope with the variety. And last but not least, dating would not get easier: Girls wouldn’t just expect red roses, but their favourite shade of red – the shade of red number 245. How many dates would end in a tragedy? If we are honest: It doesn’t even work with flowers on dates nowadays…

Ok, I admit: Maybe life is easier without a name for every shade of colour, but wearing all of them is undoubtedly a lot of fun!

Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger
Sara is in Love with… Rainbow Skirt, Colourful look, Swiss fashion blogger

My Outfit
Skirt: Kitty Joseph, Top: Gift from a friend, Bag and Shoes: Kat Maconie,
Ring: Gucci, Socks: Calzedonia, Sunglasses: Agatha Ruiz de la Prada, Earrings: Up

Pictures Marco Borromeo. This post contains sponsored products.

Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s
Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s
Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s
Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s
Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s

I live in the here and now, nourished by the shrillness and comic aesthetics of recent pop culture that I soaked up like a sponge. But my style has as well retro vibes, expressed through cute vintage-style dresses and a strong affirmation of feminity that is characteristic for the 50s.

Therefore, I said yes without a second thought, when I was asked by young and talented photographer Dave Honegger if I am ready to travel into a mystical vintage dreamland for a shoot. I was full of curiosity to see a place that is different from my bubblegum everyday life and curious to meet another me. This is how we ended up in the forest on an autumn day, a group of strangers coming from all directions of the country, following the call to be part of this project. I was in their midst, as the colourful and different character on the set. I had to think of E.T. a lot when we were all staring at the sky why Dave captured us in this surreal mood.I walked around in the forest with bare feet, feeling the leaves between my toes and hearing them rustle. It was a wonderful journey to a time long ago and it felt strange to be back in 2018 afterwards, where tellys are flat and huge. One thing stayed the same: Most people look the same and there are just a few who dare to be different and stick out.

Sara is in Love with… blogger influencer pink hair retro vintage shoot forest surreal Dave Honegger be different model tv 50s

People Involved
Photographer: Dave Honegger
Extras: @desypientia, @jgfeller, @myccm1, @quicksand_, @lia_graf @newton.ch, @yunique.monteiro, @exoticshortie @anna_kris_r, @youdontknowmee, @trash_panda911

My Outfits
Lip Dress: Lena Hoschek, Red Belt: Vintage, Red Shoes: Melissa,
Pink Dress: Devoi Clothing

Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger

Pop Art, an art movement rebelling against the notion of tradition that emerged in the late 1950s, redefined the idea of original and copy with its focus on mass production and repetition. Andy Warhol, the probably biggest icon of pop art, said “I used to drink. I used to have the same lunch every day, for 20 years, I guess the same thing over and over”.

If any fashion label in the world embraces the spirit of pop art and keeps it alive, its Moschino! Jeremy Scott’s bold and iconic designs that always come with a humorous twinkle could even be considered as the legacy of pop art.

Therefore Moschino, this year H&M designer collaboration, is THE perfect choice: While pop art embraced mass production, H&M brings Moschino to the masses with a collection full of fun. Moschino [tv] H&M features Jeremy’s favourite Disney cartoon characters, MTV-logos, the iconic Moschino logo, golden bling bling and fancy novelty bags (omg a condom shaped bag).

The collection will be available online and in selected stores worldwide from November 8. If you are planning to visit Zurich, you might encounter me in my pink Moschino [tv] H&M coat queuing early in the morning.

Make space Warhol, Jeremy claims your throne as king of reproductive art!

Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger
Sara is in Love with… MOSCHINO [tv] H&M blogger

My Outfit
Coat and Belt: Moschino [tv] H&M, Dungarees, Boots and Jumper: H&M

Pictures: Marco Borromeo. This post contains sponsored products.

Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger

Why yellow is the most warm, noble and closest to the bright light; 
why Blue is that mix of excitement and serenity, so far that it evokes the shadows; 
and why Red is the exaltation of Yellow and Blue, the synthesis, 
the vanishing of the bright light into the shadows

Johann Wolfgang von Goethe
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger

This is what Goethe wrote to South American revolutionary Francisco de Miranda in a letter, referring to the flag of Colombia which has the same three colours as my jumpsuit in this look. Reading Goethe’s words gives my look another dimension and reveals the philosophy behind colours.


As a true colour enthusiast, thinking about the meaning of colours is one of my favourite topics to keep my brain cells busy on some calm evenings. A lot of interesting questions and hypothesis are linked if you allow yourself to open up your mind: What is colour actually? Let’s start with the fact that colours don’t have a physique, you can neither touch nor taste them. They only exist in dependence of light and change in different light situations while complete darkness makes them disappear as well.

Colours only emerge within our perception of objects, people and in nature, which leads to the question if they only exist in the eye of the beholder. To make the topic more complex we have to consider the fact that every observer experiences colour in a different way: The exact shade of red of my bag might be seen differently by every one of you. How would you describe it: Maybe as a bright red, a firefighter red, the perfect lipstick red? What feeling does it evoke in you: Is it warm, aggressive, female, powerful or dangerous? Maybe some of you are colourblind and experience it as a shade of green. 

How would an animal with its very different way of seeing colours perceive my bag? Dogs and cats see mostly in green and have an especially poor vision when it comes to red tones, for example, butterflies see colours we don’t perceive and vipers don’t even have eyes but “see” with feeling the heat of objects.

Let me finish with the ultimate question of the day: Imagine if we would live in a world of blind people or a world without light: Would colours just stop to exist without somebody capable of perceiving them? I am curious to hear your thoughts about this… 

Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger
Sara is in Love with… rainbow look blogger

My Outfit
Jumpsuit: Tufafii from Hanimanns, Jacket: 90s Moschino from Love at the Bus Stop,
Shoes: Love Moschino, Bag: Moschino A/W 2014, Sunglasses: Saint Laurent,
Brooch: Schmiley Mo, Bangle: Les Georgettes by Altesse, Belt: Vintage

Pictures: Marco Borromeo. This post contains sponsored products.

Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness

When you are invited to a crazy high tea party with a bunch of the coolest fashion people in the country, you know this is gonna be even better than the Mad Hatter’s festivities! 

Diana Rikasari, Gerold Brenner, Marc du Murier and I went down all the way the rabbit hole and found a wonderland in pink and red, hidden in Basel. We lost ourselves, playing dress-up with Jacqueline Loekito’s new collection “Papin Madness”.

For me it was a little sweet dream coming true: Since I had my eyes on Jacqueline Loekito’s fashion for the first time at Mode Suisse, I craved wearing these genderfluid creations of the Indonesian born designer. Jacqueline studied fashion at Kingston College and the UCA in London. She moved to Switzerland for love, did her master at the FHNW and founded her own label. As well she works as a coach for students doing their master.

Jacqueline’s clothes are voluminous, oversized and consisting of materials like PVC, tulle, and velvet. One of the aims of Jacqueline is to bring pink back into the wardrobes of men because she believes it can be a very masculine colour. Her collection “Papin Madness” is inspired by the disturbing story of the Papin sisters. Those two French girls were convicted of the gruesome murder of their employer’s wife and daughter in 1933. The two victims had been beaten over the head until they were almost unrecognizable and their eyeballs were removed.

Knowing the story of the Papin sisters reveals the hint of horror hidden beneath sweet layers of pink and red of the fashion collection. But who doesn’t like a good horror story?

Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness
Sara is in Love with… Jacqueline Loekito genderless fashion red pink Papin Madness

Clothes: Jacqueline Loekito
Models: Diana Rikasari, Gerold Brenner, Marc du Murier

Pictures: Romanos Theodoridis

Pin It