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Tick tock, tick tock, tick tock… The alarm rings, you open your eyes. It takes a few seconds till your mind is aware of your body, of your surroundings. You check the time, open your phone, decide to get up. It’s a new day, a blank page, what are you gonna do with it, what are you waiting for?

Are you waiting for the next sunny day, a hero coming to rescue you, the lottery win you’re dreaming of, better days or till you wake up not feeling tired? Whatever it is: Leave the pause button alone, I don’t want to know about the past, and I’m no fortune teller, so I can’t say a lot about the future, but I do know we have now. So unwrap it like it was candy, swallow it with that mix of excitement, curiosity and fear you eat Bertie Bott’s Beans.

It might be wonderful, it might teach you a sour lesson, but whatever it is, it’s what we have. So ask yourself again and again like Gwen Stefani, “what you waiting for?”. Get up, fall, heal and once again. Go where it feels good or where your curiosity brings you, and you don’t hear loud alarms beeping at least. Do new things, learn to trust yourself more than you trust others and don’t feel bad to waste time lying in the grass, dreaming and staring at the clouds.

Thank you, Artemperature and Karinmiu Photography, for exactly the kind of afternoon I was waiting for, playing with the Goghpack, the first backpack that allows you to collect art prints and change your style every day. Oh, and by the way: If you think this backpack is an awesome idea, go and support their Crowdify so production can start soon and there will be more art in the world.


Learn more about the Goghpack –
The first backpack with changeable
art prints to collect
and have a look at their Crowdify.


My outfit
Backpack: Artemperature, Dress: Simon Rocha x H&M, Shoes: Y.Project x Melissa,
Gloves: Aelita, Necklace: Tukadu

Pictures: Artemperature by Katrinmiu Photography
Styling: Sara Streule

One of the challenges of a maximalist life is to carry around a lot of things. People often ask me if I have cement in my bag when they lift it. Here I am, carrying a cement bag indeed and declaring it as stylish. It’s recycling, baby!

Don’t look so surprised, I’ll tell you more: Elephbo is a label founded in Switzerland that creates unique accessories with sustainable materials. They recycle used cement sacks in Cambodia and help to reduce the environmental impact of construction sites. Climate-neutral, under fair working conditions and fair pay along the entire value chain, they create bags and hats that fit perfectly well into the urban lifestyle.

Until now, they recycled 127’072 bags as a newsticker on their homepage says. If you go and check, maybe you might see a higher number already. Cement bags are extremely tough, and I was surprised how cool they look with camels, eagles and elephants on them. Elephbo combines them with leather or canvas when they turn them into backpacks, bags or pouches.

Their newest strike is the creation of a unique art edition in collaboration with Swiss Giuliano Tosi. The imagination of Tosi transformed the backpack into a colourful and distinctive piece of art, using it as a canvas. With acrylic colours, he painted a scene of two workers cleaning bags of cement that inspired him. Tosi was born in Berne in 1992, lives in Zurich and learned his skills autodidactically. He works in the design industry and paints professionally since he turned 20.


Get a 30% discount 
with the code SA30RA


My outfit
Dress: Black Milk, Sunglasses: Le Specs, Shoes: A Gift, Choker: Bought at Absynt,
Headband: Happy Onion

Pictures: Elephbo taken by Rebby., Styling: Sara Streule

Rebellion is on my mind while I dance in a red sea. Rebellion is an aggressive word, but I tell you one thing: I am rebellion, head to toe, but a different kind than you might imagine. Maybe the Troyan horse of rebellion.

If you browse through history, one thing gets clear: rebellion was often the start of something new that was necessary and good. Rebellion has a price, and often it brings a trail of destruction, riots or even blood. Rebels are put in jail, they are the heroes of rock hymns and movies, and they polarise. Are they villains or heroes or even both at the same time?

Youth is often closely connected to rebellion, seeing the world with different eyes, standing up against the system, and demanding change. Like David screaming at Goliath, “I don’t want to live in the world you imagined no more; it’s a poisoned world, I want to create my own world”.

This year, the place where this shoot took place has seen rebellion too. The red square in Saint Gall, designed by world-famous artist Pipilotti Rist became the centre of youth riots. They were protesting against the governments’ corona measures. So loud and angry were their shouts, expressing feelings of being betrayed and bored, demanding their freedom and right to party.

I still wonder why they chose the red square as the centre of their riots. Is there a connection to red being the most aggressive colour? Did they act like bulls charging when the matador waves his small red cape? I can’t say. Maybe the question would follow if we believe in random occurrences or see connections and patterns everywhere. But we don’t go down that road now since that would be a very long way. We can do that another time happily. So let’s linger with rebellion instead.

Why do I see myself as rebellion? Well, I love to question things and see everything from different perspectives. I go my own path, and how I live and look seems to offend some people. I don’t understand why: Does it hurt them? Does it affect their life in a bad way? No! I look like a walking rainbow that escaped a circus, and I tell you, it’s a life worth living! Maybe my way of rebellion is to shake that bubble that is their life just for a second.

I don’t need to put graffitis on buildings, smash shop windows or shout paroles. I detest destruction and prefer change through growth. If I don’t like my garden, I don’t burn it down, but I start to plant different flowers. A peaceful rebellion might be the most successful anyway: Aggression and violence are usually answered with more aggression and violence. But, at the same time, I might sneak in like a Troyan horse and leave you with a tiny rebellious seed planted in your mind. It might or not grow. And maybe one day, a red flower might start to blossom where it hasn’t been before.

My outfit
Dress & Cape & Hat: Maroni Vintage, Shoes: A gift, Bag & Versace Bangle: Vintage,
Sunglasses: Saint Laurent

Pictures: Photorhead
Styling: Greta Schoop & Me
Red Square by Pipilotti Rist

When strangers meet, sometimes a person, you didn’t know before becomes everything within a few months. How was life before? The memories seem faint. But there is no happy end to many stories, and often people fade just as fast as they appear. They become pale like Victorian ghosts, and all that lasts is a picture of a memory, a version of a person that might not even exist any longer.

How does your voice sound when you are excited? How do you smell when I hug you, and how does your precious skin feel? What is the exact spot, size and colour of your birthmark, and what buttons did the shirt you were wearing the day we first kissed have? I try to grab my nails into those memories and keep them alive, force them to stay. But the white frog spreads in my mind and slowly takes away the clarity and intensity of my beloved memories. It makes me sad, and It frightens me, but I can’t stop it, like quicksand.

I never wanted to let you go, and I don’t want my memories to fade just a shade. But I can’t even beg you to please don’t become a ghost, a stranger. All I have left is you haunting my dreams and thoughts instead of being a part of my world. What happened to the bright future vision that could have been ahead? When did you just become an image in my head?

I became good at fixing hurt in the last two years – or at least I thought so; I swallowed my pain and tried to heal as much as possible until the next blow came. And oh dear, there was blow after blow. What you can’t see in my pictures: Just before they were taken, my heart was shattered to pieces. Not like before, but in a final way. I was cast away from the dream I wanted to live with all its pleasures and horrors. I cried all night, went to the hairdresser and continued to cry while she put cheerful colour on my head. Afterwards, I sat on the train with tears rolling down my cheeks.

As a professional, I didn’t want to cancel the planned shooting. When I know one thing about myself, it’s that no matter what happened, I can perform in front of the camera. A switch in my head turns everything else off as soon as I hear that familiar clicking sound. So I did perform. Eventually, grieve might fade just like happiness and love, but I know I will always see sad beauty in those pictures. Can you feel it too?

My outfit
Dress: Maroni Vintage, Earrings: Tukadu, Belt: Alaïa bought at Reawake,
Hat: Tauta, Shoes: Moma, Clutch: Vintage

Pictures: Photorhead
Styling: Greta Schoop & Me

Sara is in Love with: Coster Copenhagen

Last week I talked to a very old friend after losing touch for a few years. It was a wonderful conversation, open, honest and deep right from the start. I told him that I feel like I am not the same person he knew and got slightly anxious. His answer was amazing: He said “Oh, I don’t expect you to. Actually, I would be concerned if you were”.

This sunk in deep. If I meet people I haven’t seen for a while, it makes me feel uneasy because I fear they might think that I have become something less. Less beautiful, less energetic, less sparkling, less whatever, just less. How can it be that somebody who embraces the change of the world and the possibilities of the new so much, somebody who works to change herself towards a better version of herself every day, be so afraid of change for the worse at the same time?

Yes, I might have become less at something than I was a few years ago. But if you look at the whole picture, I’m also a lot more since then. Maybe what I became less was no longer a priority, or my experiences carry me somewhere else?

I shouldn’t have to be ashamed of the wounds I carry and the tiredness I feel, even if you can see it in my eyes. It means that I came far and made it through a lot. Oh, you can’t imagine where I come from as I will never be capable of where you set foot on. A face is a face, but it often doesn’t give even a glimpse of its story. Yes, I did change, and I work on myself to change even more. I am busy putting ointment on old wounds, examine where they came from and trying to break emotionally unhealthy patterns.

Old friends might become new friends when we meet again. Besides: Do you ever know a person anyway, even yourself? Another friend who is married for 20 years told me that he thinks his marriage works because his wife is still a stranger to him in many ways. Maybe we are all strangers? Maybe what it is about is not to expect to know, trust in the unknown, and see identity as a more fluid matter. Change is happening; nobody is who they were when you last met.

Sara is in Love with: Coster Copenhagen

My outfit:
Dress & Coat: Coster Copenhagen kindly gifted by Custom Made, , Sunglasses: Marc Jacobs,
Shoes: Irregular Choice, Necklace: Tatty Devine, Bag: Gucci

Pictures: Philipp Mueller

Does love come with a price, and if, how much does it cost? Some people say love is unconditional; others have a lot of demands. Where lies the truth? I grew up being taught that I have to be something special to be worthy of love and that it requires a lot of work to deserve this feeling I was craving for.

So I thought the price of love is to become the cutest girl in the room, the best at school, the one who draws the most beautiful paintings and makes the most intelligent remarks during conversations. The less I felt loved, the more I worked. I read tons of books about every topic you can imagine, starved myself to be the most skinny girl in the room, worked till utter exhaustion and pushed myself into a public position—all of this to catch the attention of people whose love I desired. I wanted them to look at me with pride and to realise that there was nobody who deserved to be loved more than me.

Of course, this was a twisted point of view because although it made me very ambitious and reaching for perfection in everything I did, it didn’t bring me what I was longing for the most. I compared myself to others because there was always somebody more beautiful, more intelligent, more fun and turned into my biggest critic, deconstructing every one of my own successes. It was just not possible to ever satisfy this voice in my head that told me I was not good enough. For a while, I thought I was jealous when I saw others succeeding; then I realised that the root of my dark feelings was something else: Other peoples success hurt me because it made me feel like I was a loser. I was so frustrated that I forgot to see my qualities, focussing on where I saw the potential for improvement. Means everywhere.

People told me how beautiful I was again and again. They praised how good I am at many things and how much they enjoy my company. I listened, felt uncomfortable and couldn’t believe it because if I were this good for real, why would I not be loved? This dangerous logic consumed my mind, and I had to learn to get rid of that critic in my head, which was one of my most difficult tasks. It took me years to admit that that critic is too loud, and piece by piece, I learn to push it back and tell it to be quiet. In my job, I lead people, and my strategy has always been to keep their motivation up. It’s a paradox that I couldn’t provide the same positive circumstances I create for others for myself.

Although I got better in the meanwhile, I don’t think that critic in my head will ever disappear. But I see now that the price of love isn’t to be perfect. People who truly love you want your best and love you despite your faults, they can’t stand it when you cry, and they nourish you. True love doesn’t judge you for your mistakes but builds you up, so you grow. This is what I found in my friends, and it makes me a far happier girl than I was, filled with the strength to grow. It’s not my fault that I didn’t have love whenever I needed it; I am not just enough but a firework. If you don’t see that, you must be looking down while I am filling the sky…

My outfit:
Coat: Coster Copenhagen kindly gifted by Custom Made, Bag & Hat: Vintage, Shoes: A gift, Sunglasses: Saint Laurent, Bangle: Vintage Versace, Shoes: A gift from my mom

Pictures Photörhead

Freedom, that exciting yet frightening feeling. The thrill of doing what you like without compromising and the fear that there is nobody catching you if you fall. All those contradictions mixed up into a cocktail of emotions and experiences, yes this is it: Freedom!

I feel all of it in a row. During the last months, I often cursed this state of freedom, but (teeth-gnashingly) I have to admit, that I enjoyed it as well. Maybe more than I will ever be willing to admit. Freedom is as much a state of mind as well as the circumstance of independence. It doesn’t mean to be reckless or irresponsible, but it means to be presented with a huge variety of choices. Good and bad, exciting and boring, safe and risky. Oh it can be so overwhelming and all the responsibility for your actions is yours, nobody there to blame.

What do you choose if you are the only one judging you, and does the ultimate freedom mean to stop judging yourself but embracing yourself? Freedom, that mental feeling of a rough and wild wind on your face and your hair all a mess. Laughing uncontrolled without worrying how you look and that it might come across vulgar, coming home late eating popcorn sitting on the floor with mascara on your cheeks. Yes, this is how freedom tastes.

I do love it; I do hate it. One minute I want to be saved from it, the next, I realise I am all but helpless and in need of a hero but capable of being free and be me on my own. So I make choices others wouldn’t dare, pushing myself further and further surprised that dreams I didn’t dare to dream while I was busy having nightmares come true. Freedom is where the comfort zone isn’t; I enjoy dancing on the fence, yet I long to rest my head on your shoulders too…

My Outfit
Clothing: Nixi Killick, Shoes: Melissa, Sunglasses: Le Specs, Earrings: old

Pictures: Marco Borromeo

Confession: I don’t have one love but two. One is fashion; the other is art. With Artemperature, I found a label that unites both with their colourful art-inspired accessories and fashion.

The mission of the Swiss label Artemperature is to make people feel unique and culturally connected, wearing an expressive piece of art. Sarah Spagnuolo founded Artemperature to bring art from museums and galleries to the streets, making it a more constant part of our daily lives. The products made in collaboration with different exciting artists enable people to express feelings in a way words can’t.

But it’s not just about beauty; it’s much more: Every sale of Artemperature supports a social cause chosen by the community of artists. All products are produced on-demand in Europe to respect workers and to avoid waste. At the moment they offer extraordinary bags, skirts, raincoats (like the one that I wear), and laptop sleeves.

Wearing my raincoat with a design from Italien Neo-Pop artist Piriongo, I feel like a walking exhibition. There is always something new to discover in the artwork whenever I look at it again. I love how colourful it is and that it makes me dream of fantastic worlds where comic figures and movie icons have a party with Picasso and Warhol.

10% of every sale of this collection goes to the Theodora Foundation, which brings a smile to thousands of children during their stay at a hospital.

Art lovers and fashion enthusiasts out there, Artemperature is your new brand, have a look here:
artemperature.com

My Outfit
Raincoat: Artemperature, Top: Vintage, Skirt: Ana Ljubinkovic,
Shoes: A gift, Sunglasses: Flying Tiger,
Belt: Moschino Vintage bought at Reawake, Earrings: Tukadu

Pictures
Kzara Visual Concepts
for Artemperature

Do you love Sci-Fi films and sometimes walk through the city imaging spaceships flying over your head in lightspeed? As do I, and I have a secret list of places for potential Sci-Fi movies in my head.

These are places full of colourful lights, shiny surfaces and long corridors. I dress up like I’m making my own version of the Fifth element with Jean Paul Gaultier’s fantastic costumes while I cross those places. In my head, I dream of adventures through the galaxy and remember that there is one thing that convinced the Fifth Element to save earth: Love!

While I hear my shoes clicking on the floor of the deserted station, the blue light fills my eyes, and I imagine there would be a flying taxi picking me up. Do I have my multipass ready to go on a journey to Fhloston Paradise?

Where is the one that makes me believe in love when I come falling right through the roof of his car? Maybe I’m still alone in my cool Sci-Fi world because I’m not falling but standing, sometimes flying.

According to Aristoteles, next to the known four elements of the world and nature (fire, water, air and earth), the fifth element is the aether, the unknown. He said that the stars couldn’t have been made of any known element, so there must be a fifth. I say if the fifth element is capable of saving the world with the belief in love, doesn’t that kind of turn love into the fifth element if we stick to our Sci-Fi dream?

Just a thought to encourage you to stay open-minded and never stop to imagine strange scenarios…

Pictures: Philipp Mueller

“Don’t be yourself, but all the reflections you see in the mirror!” said one of the dwarves. Snowwhite fell asleep in a bed of ice, thinking about it.

This is my second photoshoot as a model in the snow, and this time, I was so brave and even lied down in my transparent dress. There is a weird thing about me: I can’t stand cold weather and complain a lot, but as soon as there is a camera, I blend out everything, and I’m focused and absolutely living in the moment. Only for the picture.

The snow became just the perfect background and lost its cool touch. I forgot about the wind in my face and became an eerie and melancholic version of Snowwhite. I am really grateful to work with new photographers recently and be more experimental. It feels like seeing myself in a new light again and again. For this shoot, I worked with young Portuguese talent Tiago, who captures people and fashion differently.

The pictures look like a dream that is just about to fade away, already a little bit blurry at the edges, yet still lingering in the air. A dream where Kate Bush just wrote a new enchanting song and the wind chants “Mirror, mirror” in the background in an endless loop.

Mirror, mirror, who is the fairest of them all? Mirror, mirror, do you see me but do you see what you do too? And somewhen the dream is over, the magic captured with the click of the camera. I feel the cold on my face again, wake up from my dream and wonder where my fairy tale is waiting for me.

My Outfit
Dress: Maroni Vintage, Fascinator: Pearls & Swine

Pictures: Tiago Aguiart

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